A product catalog is a container of information about your products. Each individual product is described using a set of fields that will be utilized differently depending on how you are using your catalog.

You may already have a catalog for Facebook Advantage+ catalog ads for products. This catalog contains a set of required fields that can be used as the foundation for your Commerce catalog.

Use this guide to learn more about additional field requirements and recommendations:

Universal basic attributes

Category-specific fields

How to Use Catalog Fields

Catalog fields are instrumental to the quality of the experience for customers buying products on your Facebook Shop or Instagram Shopping channels:

Product details — Catalog fields are used to populate the Product Details page for each item. This includes important information, such as the product description, images, size/color variants, price, and inventory. Missing or inaccurate data can negatively affect the user experience, impact conversion to purchases, or could be misleading and erode trust.

Business logic — Some fields are used to inform business logic on our backend. For example, the google_product_category field identifies the tax rate for your product. It is also used to determine if the product is eligible for Purchase Protection⁠. A wrong product category can affect tax calculations, and ultimately lead to remitting incorrect tax amounts.

For Facebook Shops, there is a minimum set of information customers need to provide about their product items to upload into a Shop. This is the same requirement to run a Advantage+ catalog ads campaign. If your business is using onsite checkout, there are more required fields; for example, quantity_to_sell_on_fb. Learn more about supported fields for your catalog.

Category-specific information — Providing detailed, high-quality information about your products ensures customers can discover your products and make well-informed purchase decisions. This means enhancing your catalog by providing category-specific information about your products and making sure the information in each field is accurate and up-to-date.

When using category-specific fields, you must provide a category identifier — a Google Product Category or a Facebook product category. If you provide one of these category fields, you can also use additional fields specific to that category to provide more detailed information about your items.

As we expand platform capabilities, you can expect added support for more use cases from catalog fields.

Universal Basic Attributes

Each item in your product feed supports the following universal basic attributes.

Required Fields (for Ads and Commerce)

Additional Required Fields for Checkout on Facebook and Instagram (US Only)

Optional Fields

Additional Required Fields for Selling in India

Required Fields (for Ads and Commerce)

Each field in your data feed represents information about your products. All field names and certain supported values must be in US English. The following fields are required for each product in your catalog. Note: If any required fields are missing or formatted incorrectly, products may not upload to your catalog.

Attribute and Type	Description
`id` Type: string	Max character limit: 100 A unique content ID for the item. Use the item’s SKU if possible. Each content ID must appear only once in your catalog. If there are multiple instances of the same ID, we ignore all instances. Note: For dynamic ads, this ID must exactly match the content ID for the same item in your Meta Pixel. Example: `12345` This field is required for supplementary feeds. Each item’s content ID must exactly match in the supplementary feed and the main feed it’s linked to. This indicates it’s the same item in both feeds.
`title` Type: string	Character limit: 200, but we recommend a maximum of 65 to avoid longer titles being cut off. A specific, relevant title for the item. See product title specifications⁠. Example: `Blue Cotton T-Shirt` This field is supported by supplementary feeds.
`description` type: string	Max character limit: 9999 A relevant description of the item. Include specific and unique product features, such as material or color. Use plain text (not HTML) and don’t enter text in all capital letters or include any links. The description should be different than the title. See product description specifications⁠. Example: A comfortable royal blue women’s T-shirt in organic cotton. Cap sleeves and relaxed fit. Perfect for warm summer days. This field is supported by supplementary feeds.
`availability` Type: string	The current availability of the item. Must be written in U.S. English. Supported values: `in stock` `out of stock` Items that are out of stock display as “sold out” in your shop. They don’t display at all in your ads. Example: `in stock`
`condition` Type: string	The condition of the item. Supported values: `new`, `refurbished`, `used`. Example: `new`
`price` type: string	The price of the item. Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code (ISO 4217 standards)⁠. Always use a period (.) as the decimal point, not a comma (,). Don’t include currency symbols such as $, € or £. To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog⁠. Example: `9.99 USD`, `7.99 EUR`
`link` Type: string	The URL to the specific product page for the item on your business’s website where people can learn more about or buy that exact item. Links must begin with http:// or https://, be valid and be hosted on your business’s website domain. Don’t provide a link to a Facebook domain (such as your business’s Facebook Page) or somewhere else. Example: `http://www.jaspersmarket.com/products/shirt`
`image_link` Type: string	The URL for the main image of your item. Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB. See product image specifications⁠. Example: `http://www.jaspersmarket.com/products/shirt.jpg` Note: If you change the image later, the new image must use a different URL or the change won’t be recognized. This field is supported by supplementary feeds.
`brand` Type: string	Max characters: 100 The brand name of the item. Example: `Jasper's Market`
`size` Type: string	Max characters: 200 Note: Size is only required for selling products in Shops, and only for specific product categories including clothing and shoes. The product’s size written as a word, abbreviation or number, such as “Small,” “XL,” “12” or “One size.” Add a space between words and numbers (such as “US 12” or “15 months” instead of “US12” or “15months”) and don’t include the word “size” (such as “XS” instead of “Size XS”). Example: `Medium`

Optional Fields

You can also include many optional fields to share more product information with customers or control how items are displayed.

Attribute and Type Description

sale_price

Type: string

A discounted price for the product. Must be less than the full price. Use the same formatting as the price field. We recommend also adding the sale_price_effective_date field to control when the sale price is shown to customers. Remove the sale price after the sale ends to avoid any confusion.

Example: 7.99 USD

sale_price_effective_date

Type: two ISO-8601 timestamp

The date, time and time zone when your sale starts and ends. If you don’t add this field, any items with a sale_price remain on sale until you remove their sale price. Use this format:

YYYY-MM-DDT23:59+00:00/YYYY-MM-DDT23:59+00:00

Enter the sale start date as YYYY-MM-DD followed by a “T”.

Enter the start time in 24-hour format (00:00 to 23:59) followed by the UTC time zone (-12:00 to +14:00).

Enter a “/”. Then, repeat the same format for the date and time when your sale ends.

Example (using PST time zone -08:00):

2020-04-30T09:30-08:00/2020-05-30T23:59-08:00

item_group_id

Type: string

Max character limit: 100

Allows you to set up variants of the same product, such as different sizes, colors or patterns. Enter the same group ID in this field for all variants of the same product to indicate they’re part of a group. Learn more about product variants.

Example: Shirt_1

status

Type: string

Controls whether the item is active or archived in your catalog. Only active items can be seen by people in your ads, shops or any other channels. Supported values: active, archived. Items are active by default. Learn more about archiving items⁠.

Example: active

This field was previously called visibility. While we still support the old field name, we recommend that you use the new name.

additional_image_link

Type: string

Maximum character limit: 2000

URLs for up to 20 additional images of your item, separated by a comma (,), semicolon (;), space ( ) or vertical bar (

). Follow the same image specifications as image_link.

Since this field takes a string, the entire list of URLs must be formatted with double quotes. For example: "http://www.jaspersmarket.com/products/shirt2.jpg, http://www.jaspersmarket.com/products/shirt3.jpg"

To display additional images in your ads, see Dynamic Ads, Ad Template

This field is supported by supplementary feeds.

google_product_category

Type: string

Provide the most specific Google product category possible from this list: Excel (.xls)⁠ or Plain text (.txt)⁠. Enter either the category name (not case sensitive) or its ID number.

Example: Apparel & Accessories > Clothing > Shirts & Tops or 212

Learn more about product categories⁠ (Business Help Center article).

Note: The category lists above are in US English. You can download other languages from Google Merchant Help Center⁠.

This field is supported by supplementary feeds.

fb_product_category

Type: string

Provide the most specific Facebook product category possible from this list: Spreadsheet (.csv)⁠ or Plain text (.txt)⁠. Enter either the category name (not case sensitive) or its ID number.

Example: Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts or 430

Learn more about product categories⁠ (Business Help Center article).

Note: The category lists above are in US English. You can download other languages here⁠.

This field is supported by supplementary feeds.

Category-specific fields

When you provide a Google or Facebook product category (google_product_category or fb_product_category), we recommend that you add more fields that are specific to that category. This gives people more information to make a purchase decision. For example, for beauty products, you could provide ingredients. View the list of category-specific fields.

This field is supported by supplementary feeds.

color

Type: string

Max character limit: 200

The main color of the item. Describe the color in words, not a hex code.

Example: Royal Blue

This field is supported by supplementary feeds.

gender

Type: string

The gender your item is targeted towards. Supported values: female, male, unisex.

Example: unisex

This field is supported by supplementary feeds.

size

Type: string

Max character limit: 200

The product’s size written as a word, abbreviation or number, such as “Small,” “XL,” “12” or “One size”. Add a space between words and numbers (such as “US 12” or “15 months” instead of “US12” or “15months”) and don’t include the word “size” (such as “XS” instead of “Size XS”).

Example: Medium

This field is supported by supplementary feeds.

age_group

Type: string

The age group the item is targeted towards. Accepted values: adult, all ages, teen, kids, toddler, infant, newborn.

Example: adult

This field is supported by supplementary feeds.

material

Type: string

Character limit: 200
The material the item is made from, such as cotton, polyester, denim or leather.

Example: Organic Cotton

This field is supported by supplementary feeds.

pattern

Type: string

Max character limit: 100

The pattern or graphic print on the item.

Example: Flannel, Gingham, Polka dots, stripes

This field is supported by supplementary feeds.

shipping

Type: string

This allows you to use a shipping-related overlay in your ads.

Shipping details for the item, formatted as: Country:Region:Service:Price

Enter the country as a 2-letter ISO 3166 country code⁠.

Enter the region, state or province. If shipping information is the same for an entire country, you can leave out the region but keep the :: as shown in the Philippines (PH) example below.

Enter a description of the shipping service such as Ground or Air.

Enter the price as a number followed by a space and then the 3-letter ISO 4217 currency code⁠. Note: To use the “Free Shipping” overlay for ads, enter the price as 0.0.

If you offer different shipping details by region or country, separate them with a comma (,) as shown in the example.

Example: US:NY:Ground:9.99 USD, PH::Air:300 PHP

shipping_weight

Type: string

Shipping weight of the item in lb, oz, g, or kg.

Example: 10 kg

internal_label

Type: string

Add internal labels to help filter items when you create product sets⁠. For example, you could add a “summer” label to all items that are part of a summer promotion and then filter those items into a set. Labels are only visible to you.

Enclose each label in single quotes (‘) and separate multiple labels with commas (,). Don’t include white spaces at the beginning or end of a label. Character limit: Up to 5,000 labels per product and 110 characters per label.

TSV, XLSX, Google Sheets:

Examples:

One label: [‘summer’]

Multiple labels: [‘summer’,’trending’]

CSV format requires enclosing the list in double quotes.

Examples:

One label: “[‘summer’]”

Multiple labels: “[‘summer’,’trending’]”

The Atom XML format requires to wrap each label:

<internal_label>summer</internal_label><internal_label>trending</internal_label>

Internal labels are case insensitive and will be stored lowercased. For example, providing the internal label ‘Summer’, with capital ‘s’, will result in storing ‘summer’, with lowercase ‘s’. To reduce confusion, we suggest using only lowercase characters.

When used in product sets, internal labels are made to be matched as a whole, so please refrain from using the “contains” condition on internal labels. Example: Given an item with internal label ‘summer_clothes”:

Set filter internal_label is any of ‘‘summer_clothes’ will match the item.

Set filter internal_label contains ‘clothes’ is NOT guaranteed to match the item.

For the best results, we recommend using ASCII lowercase characters and, if needed the following token separators ‘#’ , ‘_’ , ‘ : ‘.

Note: If you’re currently using custom labels (custom_label_0 to custom_label_4) for filtering product sets, switching to internal labels (internal_label) instead is recommended. Unlike custom labels, you can add or update internal labels as often as needed without sending items through policy review each time, which can impact ad delivery.

This field was previously called product_tags. While we still support the old field name, we recommend that you use the new name.

custom_label_[0-4]

Type: string

Max character limit: 100

Up to 5 custom fields for text you want to add to your ad creative, such as in the headline.

Example: Summer sale

This field is supported by supplementary feeds.

custom_number_[0-4]

Type: int

Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set.

These fields support whole numbers between 0 and 4294967295. They don’t support decimals or commas, such as 5.5 or 10,000.

Example: 2025

rich_text_description

Type: string

Max characters: 9999

The rich text (HTML) description for item. Note: If this field is provided, we use it instead of description; however, the description field is still required because it’s a fallback.

Rich text descriptions are not supported in ads.

Supported tags include:

<form>, <fieldset>, <div>, <span>, <section>

All Header tags: <header>, <h1> thru <h6>

Table tags: <table>, <tbody>, <tfoot>, <thead>, <td>, <th>, <tr>

List tags: <ul>, <li>, <ol>, <dl>, <dd>, <dt>

Other formatting tags: <b>, <u>, <i>, <em>, <strong>, <title>, <small>, <br>, <p>, <div>, <sub>, <sup>, <pre>, <q>, <s>

Note: Any attributes of the html tags such as <style> will be stripped off from the field.

Example:

<html>
<p>Unisex cotton T-shirt with 3/4 length sleeves in royal blue. Great for everyday casual wear. Features graphic print of logo in white on upper left sleeve.</p>
<ul>
<li>100% Cotton</li>
<li>Relaxed Fit</li>
</ul>
</html>

This field is supported by supplementary feeds.

product_type

Type: string

Max character limit: 750

Category the item belongs to, according to your business’s product categorization system, if you have one. You can also enter a Google product category. For commerce, represents the product category in your internal system. Learn more about product categories for commerce.

Example: Home & Garden > Kitchen & Dining > Appliances > Refrigerators

vendor_id

Type: string

Max character limit: 100

An ID representing the product’s vendor, such as the seller, brand or merchant entity.

Example: Vendor_123

video[0].url

video[1].url

video[2].url

video[3].url ... up to

video[19].url

Type: string

Up to 20 fields each containing a link to a video of your item. Must be a direct link to download the video file, not a link to a video player such as YouTube.

The maximum video file size is 200 MB. Supported formats include: .3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mp4, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv

Example:

http://www.jaspersmarket.com/product_video.avi

This field is supported by supplementary feeds.

additional_variant_attribute

Type: string

Additional attributes that are not core attributes (size, color, gender, pattern, and so on). Do not use a core attribute as an additional attribute. Learn more about Product Variants.

Example: Scent:Fruity, Flavor:Strawberry

This field is supported by supplementary feeds.

unit_price

Type: string

Provide this information for any products customarily sold by a unit of measurement (for example “$10 / pound”). To specify this information, provide the following:

Amount value: this is a float
Currency: any supported currency
Unit type: any of the following measurements:

Centiliters: cl
Centimeters: cm
Count: ct
Cubic Meters: cbm
Feet: ft
Fluid Ounces: fl oz
Gallons: gal
Grams: g
Inches: in
Kilograms: kg
Liters: l
Meters: m
Milligrams: mg
Milliliters: ml
Ounces: oz
Pints: pt
Pounds: lb
Quarts: qt
Square Feet: sqft
Square meters: sqm
Yards: yd

This information is uploaded via feed uploads in the unit_price field in a JSON format as follows:

{value: 10.0, currency: "USD", unit: "lb"}

It can also be uploaded via XML as follows:

<unit_price>
 <value>10</value>
 <currency>USD</currency>
 <unit>lb</unit>
</unit_price>

Example: Download a sample CSV file with an example of adding unit_price to products.

gtin

Type: string

The item’s Global Trade Item Number (GTIN). Providing a GTIN is recommended to help classify the item. The GTIN may appear on the barcode, packaging or book cover. Not all items have a GTIN. Only provide one if you’re sure it’s correct. Don’t include dashes or spaces.

GTIN types:

UPC (North America / GTIN-12): 12-digit number.

EAN (Europe / GTIN-13): 13-digit number.

JAN (Japan / GTIN-13): 8 or 13-digit number.

ISBN (for books / ISBN-13): 13-digit number. Convert any 10-digit ISBN-10 numbers to ISBN-13.

ITF-14 (for multipacks / GTIN-14): 14-digit number.

Example: 4011200296908

This field is supported by supplementary feeds.

mpn

Type: string

Max characters: 100.

The item’s manufacturer part number (MPN), a unique alphanumeric code assigned by the manufacturer in some industries to identify a specific item or part. It may appear on the packaging, label or etched directly onto the item. Providing a MPN is recommended to help classify the item if there is no GTIN. Not all items have a MPN. Only provide one if you’re sure it’s correct.

Example: JAS12345PER

expiration_date

Type: date

Product expiration. If the product is expired, it won’t be shown on Facebook. This date should follow the ISO‑8601⁠ (YYYY‑MM‑DD) format.

mobile_link

Type: string

Link to mobile-optimized page for item on the merchant’s website.

applink

Type: string

Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information we collect with App Links metadata with our web crawler.

If you already have deep link information from App Links, you don’t need to specify this data. Information from App Links is used to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template.

Supported applinks: applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name.

For Android, we require applink.android_package and url is optional. For other applinks, a valid url is required.

Learn more about product deep links.

disabled_capabilities

Used to control the channel visibility of each specific product in your catalog. With this feature, you can enable or disable your products from being displayed in Shops, Marketplace Shops, Instagram Product Tagging, Dynamic Ads, and Mini Shops.

Learn more about disabled_capabilities.

quantity_to_sell_on_facebook

Type: integer

This field is only relevant for Shops on Facebook and Instagram.

The quantity of this product that you have to sell. Enter a whole number.

Example: 500

This field was previously called inventory. While we still support the old field name, we recommend that you use the new name.

Additional Required Fields for Selling in India

Attribute and Type	Description
`origin_country` Type: ISOCountryCode (2 letter country code)	The item’s country of origin. Enter the two-letter ISO country code Example value: `US` This field is supported by supplementary feeds.
`importer_name` Type: string	If the country of origin is not India, provide the legal entity name of the item’s importer Example value: `Jasper's Market Inc.` This field is supported by supplementary feeds.
`importer_address` Type: JSON structure	If the country of origin is not India, provide the operational address of the importer. This field uses a JSON structure, which contains the following fields: `street1` - string, required. The first line of the street address `street2` - string, optional. The second line of the street address. `city` - string, required. The city name. `region` - string, optional. The region, state or province. (In the US this is to be used for US State) `postal_code` - string, optional (in the US this is to be used for Zip Code) `country` - required. Enter the ISO Country code (2-letter country code) The overall address will be displayed to users in the following format: `street1`, `street2` (if present), `city`, `region` (if present) `postal_code` (if present), `country` (full name, localized for the user). This example value: `{ street1: "1 Hacker Way", street2: "Building 18", city: "Menlo Park", region: "CA", postal_code: "94025", country: "US" }` will be rendered as “1 Hacker Way, Building 18, Menlo Park, CA 94025 United States of America” This field is supported by supplementary feeds.
`manufacturer_info` Type: string	Required for Shops only. Information about the product’s manufacturer, such as the manufacturer name and address. Example: The Manufacturer Co. - 1 Hacker Way, Menlo Park, CA 94025 USA This field is supported by supplementary feeds.
`wa_compliance_category` Type: string	Required for selling on WhatsApp only. If the item is a non-physical good sold in India, such as a service, use this field to indicate that the item is exempt from providing the country of origin (`origin_country`), importer name (`importer_name`) and importer address (`importer_address`). Supported values (case sensitive): `COUNTRY_ORIGIN_EXEMPT`: The item is exempt. `DEFAULT`: The item is not exempt. This is the default value if you leave the field blank.

Supported Feed Formats

Learn more about supported feed formats.

Example CSV Feed

id,title,description,rich_text_description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,product_type,sale_price,sale_price_effective_date,size,status,inventory
FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1235,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1236,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1237,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1238,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1239,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200

The prefix “g” is required for attributes in Google Merchant Center namespace : xmlns:g="http://base.google.com/ns/1.0". For other attributes not mentioned here⁠, use it without prefix, such as video, additional_image_link, etc.

<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
    <title>My Deal Shop Products</title>
    <description>Product Feed for Facebook</description>
    <link>https://www.mydealsshop.foo</link>
    <atom:link href="https://www.mydealsshop.foo/pages/test-feed" rel="self" type="application/rss+xml" />

        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912345</g:gtin>
            <g:google_product_category>Toys & Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>
            <g:id>SKU-123123-RED</g:id>
            <g:title>WidgetThing</g:title>
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>

            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>

            <color>Red</color>

            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>

            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>

            <g:availability>in stock</g:availability>

            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>

        </item>

        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912346</g:gtin>
            <g:google_product_category>Toys & Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>
            <g:id>SKU-123123-GREEN</g:id>
            <g:title>WidgetThing</g:title>
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>

            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>

            <color>Green</color>

            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>

            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>

            <g:availability>in stock</g:availability>

            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>

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