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Jewelry & Watches

Updated: Oct 6, 2022
This category supports jewelry and watches. See also additional supported attributes.
For Google Product Category mapping, see Apparel & Accessories.
Include these attributes to enrich your product details page (PDP) and help buyers during purchase consideration. We advise providing all of them for improved buyer experience.
Attribute and Type Categories (Note, for some attributes not all sub-categories apply.) Description
material
string
Jewelry, Watches & Accessories
Primary material(s) of your item. Sample values: Leather, Silicone, Stainless steel, and so on.
Provide this attribute for all products where a color, size or material variation exists
size
string
Engagement jewelry, Fine & Fashion Jewelry
Overall dimensions of the item. Used only for products that don’t have a more specific size attribute, such as ring_size or chain_length. Sample values: 6, 7, 8, Small, Medium, Large.
gemstone
List of strings
Jewelry & Watches
Type of gemstone(s) in your item. Sample values: Diamond, Turquoise, Ruby, Emerald, Sapphire.
To provide multiple values using a single feed scent field, the acceptable input format is ‘Diamond’, ‘Turquoise’, ‘Ruby’, ‘Emerald’, ‘Sapphire’.

Additional Attributes

This category supports additional attributes for jewelry and watches.
For Google Product Category mapping, see Apparel & Accessories.

Jewelry

Attribute and Type Description
chain_length
Type: string
Length of the jewelry chain. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 12 in, 20 cm.
clasp_type
Type: string
Type of clasp or closure method of your item. Sample values: Lobster Clasp, Toggle Clasp, Barrel Clasp, Fishhook Clasp.
earring_back_finding
Type: string
Type of fastening method for the backs of earrings. Sample values: Clip-On, FishHook, Snap Posts, Screw Back, Shepherds Hook.
earring_drop_length
Type: string
Numeric length value of an earring from the top to the bottom, including the clasp. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 1.5 in, 3.8 cm. .
gemstone_clarity
Type: string
Quality and clarity of the visual aspect of the gemstone, particularly important for diamonds. Indicates visual and internal characteristics and surface defects of blemishes. Sample values: FL, IF, VVS1, VVS2, VS1, VS2, SI1, SI2, I1, I2.
gemstone_color
Type: string
Color of the gemstone(s) in your item that accounts for hue, tone, and saturation. Sample values: Colorless, Near-Colorless, Color-Changing.
gemstone_creation_method
Type: string
Method by which the stone was created. Indicates if the stone is natural or manmade. Sample values: Natural, Simulated, Synthetic, Lab-Created.
gemstone_cut
Type: string
Style in which the gemstone(s) of your item have been cut and their general shape. Sample values: Asscher, Heart, Baguette, Marquis, Oval, Brilliant, Round, Square, Princess.
gemstone_height
Type: number/float
Height measurement of the gemstone. Measured in millimeters. Sample values: 5.
gemstone_length
Type: number/float
Length measurement of the gemstone.Measured in millimeters. Sample values: 5.
gemstone_treatment
Type: list of strings
Indicates any treatments or processing of the stone to change its color, clarity, or durability. Sample values: Dyed, Heat Treated, Coated, Reconstituted, Bleached, Not-Treated, Filled.
  • To provide multiple values using a single feed gemstone_treatment field, the acceptable input format is 'Dyed', 'Heat Treated', 'Coated', 'Reconstituted', 'Bleached', 'Not-Treated'.
  • To provide multiple values with one value per feed field, use feed field names, such as gemstone_treatment[0], gemstone_treatment[1]. For example, the acceptable attribute value input format for fields such as this is Dyed.
gemstone_weight
Type: number/float
Total weight or mass of the individual gemstone. Measured in carats. Sample values: 1.29, 0.70.
gemstone_width
Type: number/float
Width measurement of the gemstone. Measured in millimeters. Sample values: 5 mm.
inscription
Type: list of strings
Text of what is engraved on the item. Multiple values accepted. Sample values: Best Friends Forever, I love you, M & T.
  • To provide multiple values using a single feed inscription field, the acceptable input format is 'Best Friends Forever', 'I love you', 'M & T.
  • To provide multiple values with one value per feed field, use feed field names, such as inscription[0], inscription[1]. For example, the acceptable attribute value input format for fields such as this is Best Friends Forever.
jewelry_setting_style
Type: string
Style in which stones are set within or attached to a piece of jewelry. Sample values: 2 prong, 3 stone, Solitaire, Pave, Waterfall, Illusion.
metal_stamp_or_purity
Type: string
Metal purity of your item. Sometimes this is indicated or stamped directly onto jewelry items. Sample values: 14k, 22k, 925 Sterling.
occasion
Type: list of strings
Type of special occasion(s) for which your item is intended or specialized. Sample values: Anniversary, Wedding, Graduation.
  • To provide multiple values using a single feed occasion field, the acceptable input format is 'Bridesmaid', 'Wedding', 'Graduation', 'Halloween', 'Work'.
  • To provide multiple values with one value per feed field, use feed field names, such as occasion[0], occasion[1]. For example, the acceptable attribute value input format for fields such as this is Bridesmaid.
plating_material
Type: string
Type of metal or material which your item is plated or covered with. Sample values: Silver, Gold, Platinum.
size_system
Type: string
Size system used by your item; usually corresponds to the country. Sample values: US, UK, EU, ‘DE’, FR, CN, IT, BR, MEX, AU.
standard_features
Type: list of strings
Standard features related to the item. Sample value: Resizable.
total_gemstone_weight
Type: integer
Total combined weight or mass of all stones in the piece of jewelry. Measured in carats. Sample values: 1.29, 0.70.

Watches

Attribute and Type Description
activity
Type: list of strings
Particular sport or activity for which your item is intended. Multiple values accepted. Sample values: Yoga, Sailing, Diving, Running.
  • To provide multiple values using a single feed activity field, the acceptable input format is 'Yoga', 'Sailing', 'Diving', 'Running'.
  • To provide multiple values with one value per feed field, use feed field names, such as activity[0], activity[1]. For example, the acceptable attribute value input format for fields such as this is Yoga.
battery_life
Type: string
Maximum run time or life of the item’s battery. The first part is the number. The second part is one of the accepted units: s, m, h, d. Sample values: 8 d, 12 h, 24 h.
display_technology
Type: string
Type of technology that powers the display. Sample values: Analog, Digital, LED, LCD.
gemstone_cut
Type: list of strings
Style in which the gemstone(s) of your item have been cut and their general shape. Sample values: Asscher, Heart, Baguette, Marquis, Oval, Brilliant, Round, Square, Princess.
  • To provide multiple values using a single feed gemstone_cut field, the acceptable input format is 'Asscher', 'Heart', 'Baguette', 'Marquis', 'Oval', 'Brilliant', 'Round', 'Square', 'Princess'.
  • To provide multiple values with one value per feed field, use feed field names, such as gemstone_cut[0], gemstone_cut[1]. For example, the acceptable attribute value input format for fields such as this is Asscher.
gemstone_weight
Type: float
Total weight or mass of the individual gemstone. Measured in carats. Sample values: 1.29, 0.70.
metal_stamp_or_purity
Type: string
Metal purity of your item. Sometimes this is indicated or stamped directly onto jewelry items. Sample values: 14k, 22k, 925 Sterling.
plating_material
Type: string
Type of metal or material which your item is plated or covered with. Sample values: Silver, Gold, Platinum.
power_type
Type: string
The method by which the item is powered. Sample values: Battery Powered.
standard_features
Type: list of strings
Standard features related to the item. Sample value: Water Resistant.
total_gemstone_weight
Type: number/float
Total combined weight or mass of all stones in the piece of jewelry. Measured in carats. Sample values: 1.29, 0.70.
watch_band_width
Type: string
Width of the watch band. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 22 mm, 0.87 in.
watch_case_thickness
Type: string
Thickness of the watch case or or dial. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 12 mm, 0.47 in.
watch_movement_type
Type: string
Type of movement within the watch. Sample values: Quartz, Mechanical, Automatic.

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