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Baby & Kids

Updated: Feb 9, 2026
This category also supports additional attributes.
For Google Product Category mapping, see Baby & Toddler.
Include these attributes to enrich your product details page (PDP) and help buyers during purchase consideration. We advise providing all of them for improved buyer experience.
Attribute and Type Categories (Note, for some attributes not all sub-categories apply.) Description
material
string
Baby carriers, Baby bathing, Feeding, Bath tubs, Nursery, Strollers & Accessories
Primary material(s) of your item. Sample values: Cotton, Linen, Cashmere, Silk.
Provide this attribute for all products where a color, size or material variation exists
size
string
Baby & Kids
Size as it appears on the label. Includes generic sizes, such as Small and One Size. Includes numeric sizes, such as 2, 4. Sample Values: Small, Medium, Large, 2, 4, 6, One Size.
pattern
string
Baby carriers, Nursery
Recurring design, pattern, or motif on your item. Sample values: Plaid, Polka Dot, Gingham, Chevron.
decor_style
string
Nursery
Decorative style in which the product was made. Sample values: Bohemian, Contemporary, Industrial, Mid-Century, Modern, Rustic, Vintage.
finish
string
Nursery
External treatment to the product that usually includes a change in appearance or texture to the item. Commonly used for furniture include wood, metal, and fabric. Sample values: Natural/Unfinished, Walnut, Pewter, Antiqued. .

Additional Attributes

This category supports additional attributes for nursery, toys, baby feeding, baby transport, diapering & potty training.
For Google Product Category mapping, see Baby & Toddler.

Nursery

Attribute and Type Description
additional_features
Type: list of strings
Special features related to your item that might be important for buyers. Sample values: Waterproof, Personalized, Vintage.
  • To provide multiple values using a single feed additional_features field, the acceptable input format is 'Waterproof', 'Personalized', 'Vintage'.
  • To provide multiple values with one value per feed field, use feed field names, such as additional_features[0], additional_features[1]. For example, the acceptable attribute value input format for fields, such as Waterproof.
character
Type: string
Particular character, person, or entity that the item represents or is associated with. Sample values: Chewbacca, Spongebob.
comfort_level
Type: string
Firmness or softness of a mattress. Sample values: Extra Plush, Plush, Medium, Firm, Extra Firm, Adjustable.
fabric_care_instructions
Type: list of strings
Specific care instructions for how the fabric of your item should be cleaned. Instructions are on the item label. Sample values: Dry Clean Only, Machine Washable, Do Not Iron, Hand Wash.
  • To provide multiple values using a single feed fabric_care_instructions field, the acceptable input format is 'Dry Clean Only', 'Machine Washable', 'Do Not Iron', 'Hand Wash'.
  • To provide multiple values with one value per feed field, use feed field names, such as fabric_care_instructions[0], fabric_care_instructions[1]. For example, the acceptable attribute value input format for fields such as this is Dry Clean Only.
fill_material
Type: list of strings
Material(s) used to fill the item; usually in cushions, pillows, mattresses, and bean bags. Sample values: Polyester, Foam, Latex, Down, Cotton.
  • To provide multiple values using a single feed fill_material field, the acceptable input format is 'Polyester', 'Foam', 'Latex', 'Down', 'Cotton'.
  • To provide multiple values with one value per feed field, use feed field names, such as fill_material[0], fill_material[1]. For example, the acceptable attribute value input format for fields such as this is Polyester.
is_assembly_required
Type: boolean
Indicates if the product arrives unassembled and must be put together before use. Sample values: Yes, No.
mattress_thickness
Type: string
Measure from the bottom of the mattress to the crown. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 12 in, 15 in, 30 cm, 38 cm.
number_of_drawers
Type: integer
Number of drawers included in the product. Sample values: 2, 4, 8.
number_of_shelves
Type: integer
Number of shelves included in the product. Sample values: 2, 4, 8.
shape
Type: string
General shape of the product. Often used to describe furniture and home furnishings. Sample values: Rectangle, Square, Oval, Round.
standard_features
Type: list of strings
Standard features related to the item. Sample values: Foldable, Wheeled, Antique.
  • To provide multiple values using a single feed standard_features field, the acceptable input format is 'Foldable', 'Wheeled', 'Antique'.
  • To provide multiple values with one value per feed field, use feed field names, such as standard_features[0], standard_features[1]. For example, the acceptable attribute value input format for fields, such as Foldable.
theme
Type: string
Particular subject, theme, or idea that your item represents or is associated with. Sample values: Space, Super Heroes, Automobiles.

Toys

Attribute and Type Description
additional_features
Type: list of strings
Special features related to your item that might be important for buyers. Sample values: Waterproof, Personalized, Vintage.
  • To provide multiple values using a single feed additional_features field, the acceptable input format is 'Waterproof', 'Personalized', 'Vintage'.
  • To provide multiple values with one value per feed field, use feed field names, such as additional_features[0], additional_features[1]. For example, the acceptable attribute value input format for fields, such as Waterproof.
character
Type: string
Particular character, person, or entity that the item represents or is associated with. Sample values: Chewbacca, Spongebob.
educational_focus
Type: list of strings
Determines if the item intended to improve a particular educational skill. Sample values: Shape Identification, Language, Motor Skills, Pretend Play, Color Identification, Science, Nature, Math, Counting, Music, Reading, Writing, Creativity.
  • To provide multiple values using a single feed educational_focus field, the acceptable input format is 'Language', 'Math', 'Reading', 'Music.
  • To provide multiple values with one value per feed field, use feed field names, such as educational_focus[0],educational_focus[1]. For example, the acceptable attribute value input format for fields such as this is Language.
theme
Type: string
Particular subject, theme, or idea that your item represents or is associated with. Sample values: Space, Super Heroes, Automobiles.

Baby Feeding

Attribute and Type Description
additional_features
Type: list of strings
Special features related to your item that might be important for buyers. Sample values: Waterproof, Personalized, Vintage.
  • To provide multiple values using a single feed additional_features field, the acceptable input format is 'Waterproof', 'Personalized', 'Vintage'.
  • To provide multiple values with one value per feed field, use feed field names, such as additional_features[0], additional_features[1]. For example, the acceptable attribute value input format for fields, such as Waterproof.
allergens
Type: list of strings
Statement regarding any ingredients that may be food allergens, often written as “Contains X” or “Manufactured in a facility which processes Y”. Sample values: Contains Peanuts, Soy, Manufactured in a facility that processes tree nuts, milk, and eggs.
  • To provide multiple values using a single feed allergens field, the acceptable input format is 'Contains Peanuts, Soy', 'Manufactured in a facility that processes tree nuts, milk, and eggs'.
  • To provide multiple values with one value per feed field, use feed field names, such as allergens[0], allergens[1]. For example, the acceptable attribute value input format for fields, such as Contains Peanuts, Soy.
character
Type: string
Particular character, person, or entity that the item represents or is associated with. Sample values: Chewbacca, Spongebob.
color
Type: list of strings
Primary color(s) of your item. Sample values: Beige, Black, Blue, Bronze, Brown, Gold, Gray.
  • To provide multiple values using a single feed color field, the acceptable input format is 'Beige', 'Black', 'Blue', 'Bronze', 'Brown', 'Gold', 'Gray'.
  • To provide multiple values with one value per feed field, use feed field names, such as allergens[0], allergens[1]. For example, the acceptable attribute value input format for fields, such as Beige.
flavor
Type: list of strings
Describes the taste or flavor of the item, as described by the manufacturer. May be an important attribute for shoppers for items, such as dental products or medicine. Multiple values accepted. Samples values: Cinnamon, Peppermint, Bubble Gum, Citrus, Chocolate, Berry.
  • To provide multiple values using a single feed flavor field, the acceptable input format is 'Cinnamon', 'Peppermint', 'Bubble Gum', 'Citrus', 'Chocolate', 'Berry'.
  • To provide multiple values with one value per feed field, use feed field names, such as flavor[0], flavor[1]. For example, the acceptable attribute value input format for fields such as this is Cinnamon.
ingredients
Type: list of strings
List of active ingredients as shown on the item label. Active ingredients usually perform a specific purpose, such as hydration, anti-acne, and so on. Sample values: Vitamin C, Benzoyl Peroxide, Alpha Hydroxy Acid, Hyaluronic Acid, Hydroquinone.
  • To provide multiple values using a single feed ingredients field, the acceptable input format is 'Vitamin C', 'Benzoyl Peroxide', 'Alpha Hydroxy Acidm', 'Hyaluronic Acid', 'Hydroquinone'.
  • To provide multiple values with one value per feed field, use feed field names, such as ingredients[0], ingredients[1]. For example, the acceptable attribute value input format for fields such as this is Vitamin C.
life_stage
Type: string
Life stage of a child. Sample values: Newborn, Infant, Toddler.
maximum_weight
Type: string
Upper weight limit or capability of an item, often used in conjunction with minimum_weight. The meaning varies with context of the product. For example, when used with minimum_weight, this attribute provides weight ranges for a range of products including pet medicine, baby carriers, and outdoor play structures. The first part is the number. The second part is one of the accepted units: mg, g, kg, oz, lb. Sample values: 35 lb, 45 lb, 15 kg, 20 kg.
minimum_weight
Type: string
Lower weight limit or capability of an item, often used in conjunction with maximum_weight. The meaning varies with context of the product. For example, when used with maximum_weight, this attribute provides weight ranges for a range of products including pet medicine, baby carriers, and outdoor play structures. The first part is the number. The second part is one of the accepted units: mg, g, kg, oz, lb. Sample values: 35 lb, 45 lb, 15 kg, 20 kg.
package_quantity
Type: integer
Total number of items included in the package or box. Sample values: 12, 24, 36.
product_form
Type: string
Consistency, texture, or formulation of the item and the way it can be consumed or dispensed. Sample values: Oil, Gel, Spray, Cream, Powder, Serum, Liquid, Frozen, Granules, Liquid, Bars, Fresh, Whole, Stewed, Sliced, Chopped, Diced, Blended, Powders.
product_height
Type: string
Height of the fully assembled product. This may be separate from the seat_height and seat_back_height attributes. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 5 in, 2 ft, 60 cm.
product_length
Type: string
Length of the fully assembled product. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 5 in, 2 ft, 60 cm.
product_width
Type: string
Width of the fully assembled product. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 5 in, 2 ft, 60 cm.
theme
Type: string
Particular subject, theme, or idea that your item represents or is associated with. Sample values: Space, Super Heroes, Automobiles.

Baby Transport

Attribute and Type Description
additional_features
Type: list of strings
Special features related to your item that might be important for buyers. Sample values: Waterproof, Personalized, Vintage.
  • To provide multiple values using a single feed additional_features field, the acceptable input format is 'Waterproof', 'Personalized', 'Vintage'.
  • To provide multiple values with one value per feed field, use feed field names, such as additional_features[0], additional_features[1]. For example, the acceptable attribute value input format for fields, such as Waterproof.
baby_carrier_position
Type: string
Applies to wearable baby carriers. Describes the part of the body against which the child is placed along with the direction the child faces (where applicable) while in the wearable baby carrier. Sample values: front carry - facing in, front carry - facing out, back carry, hip carry, side carry.
baby_carrier_style
Type: string
Which direction the car seat faces. Sample values: Forward-Facing, Rear-Facing, Convertible.
car_seat_facing_direction
Type: string
Prominent wearable baby carrier styles. Sample values: sling, skin-to-skin, wrap, frame carrier.
car_seat_max_child_height
Type: string
Maximum height of the child occupant as given by the manufacturer, measured in inches or centimeters. The first part is the number. The second part is one of the accepted units: mm, cm, m, in, ft. Sample values: 57 in, 145 cm.
character
Type: string
Particular character, person, or entity that the item represents or is associated with. Sample values: Chewbacca, Spongebob.
child_car_seat_style
Type: string
Prominent car seat styles. Sample values: Backless Booster, Combination Seat, Convertible Car Seats, 5-Point Convertible, High-back Booster, Infant Seat, Overhead Shield Convertible.
number_of_seats
Type: integer
Seating capacity of the furniture. Sample values: 1, 2, 4, 6, 8.
safety_harness_style
Type: string
Style of the occupant restraint harness included with the car seat, stroller, carrier, and so on. Sample values: 3-point harness, 5-point harness, no harness.
standard_features
Type: list of strings
Standard features related to the item. Sample value: Foldable.
stroller_type
Type: string
Prominent stroller styles. Sample values: jogging, lightweight, umbrella, full-size, sit and stand, all-terrain.
theme
Type: string
Particular subject, theme, or idea that your item represents or is associated with. Sample values: Space, Super Heroes, Automobiles.

Diapering & Potty Training

Attribute and Type Description
additional_features
Type: list of strings
Special features related to your item that might be important for buyers. Sample values: Waterproof, Personalized, Vintage.
  • To provide multiple values using a single feed additional_features field, the acceptable input format is 'Waterproof', 'Personalized', 'Vintage'.
  • To provide multiple values with one value per feed field, use feed field names, such as additional_features[0], additional_features[1]. For example, the acceptable attribute value input format for fields, such as Waterproof.
character
Type: string
Particular character, person, or entity that the item represents or is associated with. Sample values: Chewbacca, Spongebob.
diaper_type
Type: string
Type of diaper. Sample values: Cloth, Disposable, Training Pants.
ingredients
Type: list of strings
List of active ingredients as shown on the item label. Active ingredients usually perform a specific purpose, such as hydration, anti-acne, and so on. Sample values: Vitamin C, Benzoyl Peroxide, Alpha Hydroxy Acid, Hyaluronic Acid, Hydroquinone.
  • To provide multiple values using a single feed ingredients field, the acceptable input format is 'Vitamin C', 'Benzoyl Peroxide', 'Alpha Hydroxy Acidm', 'Hyaluronic Acid', 'Hydroquinone'.
  • To provide multiple values with one value per feed field, use feed field names, such as ingredients[0], ingredients[1]. For example, the acceptable attribute value input format for fields such as this is Vitamin C.
instructions
Type: list of strings
Information that describes how the item should be assembled, consumed, or used. Sample values: Spray directly on floors and then wipe away with a damp mop, Dilute a bit of the all purpose cleaner in water and use the solution to mop your floors.
  • To provide multiple values using a single feed instructions field, the acceptable input format is 'Spray directly on floors and then wipe away with a damp mop', 'Dilute a bit of the all purpose cleaner in water and use the solution to mop your floors'.
  • To provide multiple values with one value per feed field, use feed field names, such as instructions[0], instructions[1]. For example, the acceptable attribute value input format for fields such as this is Spray directly on floors and then wipe away with a damp mop.
life_stage
Type: string
Life stage of a child. Sample values: Newborn, Infant, Toddler.
maximum_weight
Type: string
Upper weight limit or capability of an item, often used in conjunction with minimum_weight. The meaning varies with context of the product. For example, when used with minimum_weight, this attribute provides weight ranges for a range of products including pet medicine, baby carriers, and outdoor play structures. The first part is the number. The second part is one of the accepted units: mg, g, kg, oz, lb. Sample values: 35 lb, 45 lb, 15 kg, 20 kg.
minimum_weight
Type: string
Lower weight limit or capability of an item, often used in conjunction with maximum_weight. The meaning varies with context of the product. For example, when used with maximum_weight, this attribute provides weight ranges for a range of products including pet medicine, baby carriers, and outdoor play structures. The first part is the number. The second part is one of the accepted units: mg, g, kg, oz, lb. Sample values: 35 lb, 45 lb, 15 kg, 20 kg.
product_form
Type: string
Consistency, texture, or formulation of the item and the way it can be consumed or dispensed. Sample values: Oil, Gel, Spray, Cream, Powder, Serum, Liquid, Frozen, Granules, Liquid, Bars, Fresh, Whole, Stewed, Sliced, Chopped, Diced, Blended, Powders.
scent
Type: list of strings
Scent(s) or fragrance(s) of your item, including items labeled as “unscented”. Multiple values accepted. Sample values: Lavender, Vanilla, Lemon, Coconut, Jasmine, Pine.
  • To provide multiple values using a single feed scent field, the acceptable input format is 'Lavender', 'Vanilla', 'Lemon', 'Coconut', 'Jasmine', 'Pine'.
  • To provide multiple values with one value per feed field, use feed field names, such as scent[0], scent[1]. For example, the acceptable attribute value input format for fields such as this is Lavender.
stop_use_indications
Type: list of strings
Information that describes symptoms or reactions that indicate when to stop taking medicine. Sample values: Stop using if you experience swelling, rash, or fever….
theme
Type: string
Particular subject, theme, or idea that your item represents or is associated with. Sample values: Space, Super Heroes, Automobiles.

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