The Media Title API allows you to manage streaming media content items (movies, TV shows, music) in a product catalog. You can read, update, and delete individual media title items using the /{media-title-id} node.

Permissions

To use this API, your app needs the following permission:

catalog_management

Reading

To retrieve a media title item, send a GET request:

GET /v25.0/{media-title-id} HTTP/1.1
Host: graph.facebook.com

Fields

Field	Type	Required	Description
`id`	string	Yes	A unique content ID for the item. Each content ID must appear only once in your catalog. To run Advantage+ catalog ads, this ID must exactly match the content ID for the same product in your Meta Pixel code. Character limit: 100.
`retailer_id`	string	Yes	Retailer-provided unique identifier for the media title.
`name`	string	Yes	The title of the product. Shown in ads. Character limit: 200. See title specifications⁠.
`description`	string	No	A short and relevant description of the product such as a plot summary for a movie. Shown in ads. Use plain text and don’t enter text in all capital letters. Character limit: 9999. See description specifications⁠.
`image_url`	string	Yes	The URL for the main image of your product. Shown in ads. Must be in a supported format (JPG/PNG) and at least 500 x 500 pixels. See image specifications⁠.
`url`	string	Yes	The link to the specific product page on your business’s website, where people can learn more about or buy this item. Links must begin with `http://` or `https://`.
`price`	string	No	The individual price of the media. Shown in ads. Do not enter a subscription price. Format the price as a number followed by the 3-letter currency code (ISO 4217 standards). Use a period (`.`) as the decimal point, do not use commas.
`sale_price`	string	No	The discounted price of the media if it’s on sale. Format the price as a number followed by the 3-letter currency code (ISO 4217 standards). Use a period (`.`) as the decimal point, do not use commas. A sale price is required if you want to use an overlay for discounted prices.
`currency`	string	No	ISO 4217 currency code for the price.
`brand`	string	No	The streaming service or platform where this product is available. Character limit: 100.
`media_category`	enum	No	The content category of the product. Used to recommend your products to the right audiences. Values: `Movie`, `Music`, `TV Show`, `Other`.
`genre`	array<string>	No	The media genre such as action or comedy. Used to recommend your products to the right people. Character limit: 200.
`content_rating`	string	No	Official rating of a media title. Can be shown in ads. Required for restricted audiences in our Advertising policies⁠.
`release_date`	string	No	The release date of the product. Use the format `YYYY-MM-DD`.
`director`	array<string>	No	A director of a production like a movie or radio show. Character limit: 200.
`actor`	array<string>	No	An actor in a production such as a movie or TV show. Character limit: 200.
`award`	array<string>	No	Any notable awards or nominations. Character limit: 200.
`featuring`	array<string>	No	The names of key individuals involved in the production of the media title such as artists or producers. Character limit: 200.
`production_company`	array<string>	No	The production company or studio that created the product. Character limit: 200.
`duration`	string	No	The duration of the product. Use the format `HH-MM-SS` (ISO 8601 standard). For example: `02-34-15`.
`global_unique_identifier`	string	No	Any identifier that represents a work of film or television. For example: EIDR (Entertainment Identifier Registry).
`tags`	array<string>	No	Tags for product organization.
`additional_image_urls`	array<string>	No	Additional image URLs for the media title beyond the primary image. You can add up to 20 images.
`video_urls`	array<string>	No	URLs for videos of your product. Videos can be shown in ads and make your ads more engaging. Must be a direct link to download the video file. You can add up to 20 videos.
`custom_label_0` through `custom_label_4`	string	No	Any relevant information you want to add to your ad creative such as in the headline.
`custom_number_0` through `custom_number_4`	integer	No	Any number you want to filter products by when you create product sets. Use this to filter by number ranges (is greater than and is less than). Use whole numbers between 0 and 4294967295. Decimals and commas are not supported.
`applink_ios_url`	string	No	A deep link to your app on iOS. Used to send people from your ads to your app, if installed. If it isn’t installed, redirects to your website or the App Store.
`applink_ios_app_store_id`	integer	No	iOS App Store ID for the app.
`applink_ios_app_name`	string	No	Name of the iOS app.
`applink_android_url`	string	No	A deep link to your app on Android. Used to send people from your ads to your app, if installed. If it isn’t installed, redirects to your website or Google Play.
`applink_android_package`	string	No	Android package name (e.g., `com.example.app`).
`applink_android_class`	string	No	Android activity class name.
`applink_android_app_name`	string	No	Name of the Android app.

Creating

To create media title items in a catalog, you can use:

Product Feed — upload items using a scheduled data feed.

Items Batch API — create or update items in bulk using the API.

Product Catalog Media Titles edge — create items individually using the API.

Updating

To update a media title item, send a PUT request with the fields you want to change:

PUT /v25.0/{media-title-id} HTTP/1.1
Host: graph.facebook.com
Content-Type: application/json

{
  "name": "Updated Title",
  "description": "A thrilling action movie",
  "image_url": "https://example.com/image.jpg"
}

All fields are optional for partial updates. Only the fields included in the request body will be updated.

Parameters

Field	Type	Description
`name`	string	Name of the media title.
`description`	string	Description of the media title.
`image_url`	string	URL of the primary image for the media title.
`url`	string	URL where the media title can be viewed or purchased.
`price`	integer	Price in the smallest currency unit (e.g., cents).
`sale_price`	integer	Sale price in the smallest currency unit.
`currency`	string	ISO 4217 currency code for the price.
`brand`	string	Brand name of the media title.
`media_category`	string	Media category classification.
`genre`	array<string>	List of genres. Max 30 items.
`content_rating`	string	Official content rating (e.g., PG-13, R, TV-MA).
`release_date`	string	Release date of the media title.
`director`	array<string>	List of directors. Max 30 items.
`actor`	array<string>	List of actors. Max 30 items.
`award`	array<string>	List of awards received. Max 30 items.
`featuring`	array<string>	List of featured artists or guests. Max 30 items.
`production_company`	array<string>	List of production companies. Max 30 items.
`duration`	string	Duration of the media title (e.g., 120 min, PT2H).
`global_unique_identifier`	string	Global unique identifier (e.g., EIDR, ISAN).
`tags`	string	Comma-separated tags for product organization (e.g., `"label1,label2"`).
`additional_image_urls`	array<string>	Additional image URLs for the media title.
`video_urls`	array<string>	Video URLs. Max 20 items.
`custom_label_0` through `custom_label_4`	string	Custom label fields.
`custom_number_0` through `custom_number_4`	integer	Custom number fields.

Response

{
  "success": true
}

Deleting

To delete a media title item, send a DELETE request:

DELETE /v25.0/{media-title-id} HTTP/1.1
Host: graph.facebook.com

Response

{
  "success": true
}

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