A/B tests and conversion lift studies
Updated: Jul 14, 2026
Copy for LLM
Create and manage A/B tests (split tests) and conversion lift studies to measure the incremental impact of your ads.
Discovery
| Tool | Description |
|---|---|
ads_experiment_list_tests | List studies on an ad account, optionally scoped to a specific ad entity or study type. |
ads_experiment_check_eligibility | Check whether an ad account or set of entities is eligible for A/B testing before you try to create one. |
A/B tests
| Tool | Description |
|---|---|
ads_experiment_abtest_create_test | Create a new A/B test by defining test cells. |
ads_experiment_abtest_get_test | Retrieve details, status, and results of an existing A/B test. |
ads_experiment_abtest_update_test | Edit or cancel an existing A/B test. |
Lift studies
| Tool | Description |
|---|---|
ads_experiment_lift_create_test | Create a new conversion lift study on an ad account. |
ads_experiment_lift_get_test | Retrieve details, status, and results of an existing lift study. |