Starting February 1st, 2022, WhatsApp will switch from a notification-based pricing model to a conversation-based pricing model. Businesses will be charged per conversation which includes all messages delivered in a 24 hour session.
WhatsApp Business API conversations fall into two categories that are priced differently:
All conversations are measured in fixed 24-hour sessions. A conversation starts when the first business message in a conversation is delivered, either initiated by the business or in reply to a user message. Businesses and users can exchange any number of messages, including template messages, within a 24 hour conversation session without incurring additional charges. Each 24 hour conversation session results in a single charge.
Charges for conversations are based on the user’s country code. A user here is defined as the customer that your business is communicating with. Rates for business-initiated and user-initiated conversations vary by country or region.
You can download the individual rate cards and find the respective countries for a region below.USD Rate Card
|List of Countries in Region|
Rest of Africa
Rest of Asia Pacific
Rest of Central & Eastern Europe
Rest of Latin America
Rest of Middle East
Rest of Western Europe
The first 1,000 conversations each month are free. This way your business can build experiences your customers will love before having to pay. Each WhatsApp Business account (WABA) will receive 1,000 free conversations per month. These conversations can be either user or business-initiated. Even if a WABA has multiple numbers attached, the free tier threshold is still 1000, as the free tier is provided at the WABA level. The free tier is refreshed monthly based on the timezone associated with the WABA.
On February 1, 2022, we anticipate that approximately 65M WhatsApp users (around 2%) will still be on an older version of WhatsApp Messenger that does not support free entry point conversations. Users will need to be on iOS version 18.104.22.168 and Android version 22.214.171.124 or a more recent version for free entry point conversations to be provided to API users. We anticipate all WhatsApp Messenger users to be on these versions or a more recent version on or before April 9, 2022.
Conversations will not be charged when users message businesses using call-to-actions buttons on Ads that Click to WhatsApp or a Facebook Page call-to-action buttons. Free entry point conversations can only be user-initiated. The first conversation that starts from the entry point is free of charge, then subsequent conversations with the user are charged.
Standard pricing will apply for Ads that Click to WhatsApp. The conversation that initiates from the ad is free, but not the ad itself.