Creating Message Templates

Message templates are created in the WhatsApp Manager, which is part of your WhatsApp Account in the Facebook Business Manager. Your message templates will be reviewed to ensure they do not violate WhatsApp policies. Once approved, your business will have its own namespace where the message templates live.

This document covers:

• Creation
• Translations

Creation

When creating a message template, you must have the following:

1. Message template name — Can only contain lowercase alphanumeric characters and underscores ( _ ). No other characters or white space are allowed.
2. Components of the message template — Fill in the template with the text and/or media components, including parameter placeholders, as required. Make sure it contains no newlines, tabs, or more than 4 consecutive spaces and meets the length restrictions as called out in the Business Manager or WhatsApp Business Management API.
3. All other translations your business desires.

Note: When creating a message template, you can add a sample template by clicking the Add Sample button. This helps us during the review and approval process, so we can understand what kind of message you plan to send. Make sure these are examples and do not include any confidential or personal information.

See Create Message Templates for your WhatsApp Business API Account for more detailed steps for creating message templates.

Examples

Creating a welcome message where the message template name is welcome and the message is

  "Welcome {{1}}. We look forward to serving you on WhatsApp." 

Creating an order confirmation message where the message template name is order_confirmation and the message is

  "Your order {{1}} for a total of {{2}} is confirmed. The expected delivery is {{3}}." 

Translations

WhatsApp will not do any translations for your business. All message template translations must be entered by you in the same format as above. The element name will be the same for all translations. When sending a message template from the WhatsApp Business API, you will specify the language you would like the message template to display by using the language field. See the Sending Message Templates — Languages documentation for more information.