Verified Name (vname)

The Verified Name is the displayed name of your business. Depending on the type of business account, that name will be displayed to the user in different places. This name can be created in your WhatsApp Account in the Facebook Business Manager when you request a phone number.

Because the WhatsApp Business API Client will not work without a vname, you should know what it will be before registration. See Creating business names for guidance.

If you need to update the vname, contact Direct Support to make the change. You will then need to download the new vname certificate and go through registration again.

Types of Business Accounts

There are two types of WhatsApp Business Accounts:

Name Description

Official Business Account

WhatsApp has verified that an authentic brand owns this account.
An Official Business Account has a green checkmark badge in its profile and next to the header in the chat thread. The name of the business is visible even if the user hasn't added the business to their address book.
Very few businesses will be an Official Business Account. Being verified on Facebook or Instagram will not help your business be an Official Business Account.

Business Account

Any account that is using the WhatsApp Business API is by default a Business Account.

How Your Business Appears to Users

Depending on your WhatsApp Account type, users will see different things. However, if a user has already saved the business number in their address book, the name from the address book will always be displayed. The phone number will still be visible in the contacts view. Please be prepared for users who may try to call this number and have a plan for how to handle these incoming calls.

Official Business Account

If the WhatsApp Account is an Official Business Account, the Verified Name will be visible in the chat list, chat screens, chat groups, and contacts view instead of the phone number. There will be a green checkmark beside the displayed name in the contacts view.

Official Business Account

Business Account

If it is a Business Account, the Verified Name will only be shown, in smaller text, in the contacts view; all other views will show the phone number. You can help customers learn more about your company by filling out your business info, including business website, address, and hours.

Business Account

Set Up Your Verified Name

The Verified Name will be created by you in your WhatsApp Business Account when selecting your phone number. See Set up a Phone Number for your WhatsApp Business Account for more information about setting up a phone number and Verified Name.

Setting up phone number and Verified Name for your WhatsApp Business Account does NOT automatically make the account an Official Business Account.

You can either get a base64 encoding of the vname certificate or you can download the certificate file. Keep it safe as it will be necessary for registration. For information on how to obtain your vname certificate, see the Registration documentation.

Parameter

Name Required Description

Name

Yes

The name of your business as it will appear for users