When you add a new phone number to your WhatsApp account in the Facebook Business Manager, you assign it a display name. The display name is required to create a certificate, without which the WhatsApp Business API client will not work.
This document covers:
You will assign a display name to your phone number and submit it for review by the WhatsApp team from your Business Manager. You can change the display name up to three times in the first 30 days; once you have reached that limit, you must wait 30 days before submitting a name change again.
See Set up a Phone Number for your WhatsApp Business Account for more information about setting up a phone number and display name.
All display names should have a relationship with your business and should not violate WhatsApp Commerce and Business policies. Having display names compliant with our guidelines is a requirement to send messages using the WhatsApp Business API or qualify for WhatsApp official business accounts.
Below are five principles for display names.
Compliance with policies
A display name should not violate WhatsApp Commerce or Business policies. An example for a store that sells wine glasses:
Accurate representation of your business
A display name should represent:
A display name should not be:
Consistency with external branding
A display name must have consistent branding with external sources (e.g., a company's website). An example for a product line named "Fresh Produce Cold Pressed Juices":
Clear relationship with your business
A display name must have a clear relationship for your business (must be referred on the business's website or external media references). For example:
A display name must:
Note: These rules do not apply if a business or an organization already brands this way.
There are two types of WhatsApp business accounts:
Official Business Account
WhatsApp has verified that an authentic, notable brand owns this account.
By default, any account using the WhatsApp Business API or WhatsApp Business App is a business account.
WhatsApp verifies authenticity of a brand for every account on the WhatsApp Business API.
Depending on your business account type, users will see different things. If a user has already saved the business number in their address book, the name from their address book will always be displayed. The phone number will still be visible in the contacts view.
If your WhatsApp account is an official business account, the display name will be visible in the chat list, chat screens, chat groups, and contacts view instead of the phone number. There will be a green checkmark beside the displayed name in the contacts view.
If your WhatsApp account is a business account, the display name will only be shown in the contacts view in smaller text; all other views will show the phone number. You can help customers learn more about your company by filling out your business info, including business website, address, and hours.
Please follow these instructions to request an official business account. For accounts managed by business solution providers, the process is initiated by the solution providers.
The request status will be available under Direct Support in Business Manager.
Note: We do not grant official business accounts to business employees or test accounts.