The quality rating and status for your WhatsApp account are listed in the Phone Numbers tab in WhatsApp Manager.
The quality rating shows how messages have been received by your customers in a rolling window of the past 24 hours. We show it in three different states - Green, Yellow and Red - with Green/Yellow/Red representing high/medium/poor messaging quality respectively.
The quality-based rate limit tier affects how many customers your business can send messages to on a daily basis. This includes new conversations as well as existing conversations with customers. The quality-based rate limits does NOT limit the number of messages your business can send, just the number of customers you are trying to message.
A business starts in Tier 1 when it registers its phone number. The business will be upgraded to the next tier if
To illustrate the second point, let's take an example of moving from tier 1 to tier 2. Tier 1 allows you to message up to 1000 unique customers in a single day. To upgrade to tier 2, your business will need to message 2000 (2 x 1000) unique customers over 7 days. Your business can gather opt-in and message 1000 customers on day 1 and then another 1000 customers on day 2. This adds up to 2000 unique customers during a 7 day window, so your business will be upgraded to tier 2. Similarly, if your business gathers opt-in for 500 customers per day, it would take 4 days to reach 2000 customer after which your business's tier will be upgraded to tier 2.
Phone numbers may have many statuses listed, such as Disconnected, Pending, etc., but two statuses related to quality are Warned and Rate Limited. Typically, the Connected status is shown when the phone number used to send messages is in a good state.
If you have been given a Rate Limited status and do not improve your message quality, you will be downgraded to a lower rate limit tier and its lower sending threshold.
To maintain high quality: