Conversation-based pricing has changed. See Pricing to learn how our new conversation-based pricing model works.

In addition, visibility of metric_types have changed effective July 1, 2023. Please see the Conversation Analytics table for more details.

WhatsApp Business Platform

The WhatsApp Business Platform gives medium to large businesses the ability to connect with customers at scale. You can start conversations with customers in minutes, send customer care notifications or purchase updates, offer your customers a level of personalized service and provide support in the channel that your customers prefer to be reached on.

Documentation Content


Learn about the WhatsApp Business Platform, its components, and how it can benefit your business.

Get Started

Learn how to use the APIs to perform basic queries.

Display Names

Learn about the requirements and options for the name displayed in your messages.

Phone Numbers

Learn how to add a phone number or migrate your phone number to your business account.


Learn about pricing, payments, and lines of credit for conversation.


Learn how to implement webhooks to get notifications about sending and receiving customer messages as well as business account information.

Terms & Policies

Learn about the terms and policies that you must comply with to use the platform.


Historical changes to the platform and APIs.

Best Practices

Learn best practices for using the WhatsApp Business Platform.


Learn how to troubleshoot common errors and contact support.

Platform APIs

WhatsApp Business Management API

Learn how to programmatically manage your WhatsApp Business Account assets.

WhatsApp Business Platform Cloud API

Learn how to use the Cloud API to send and receive messages to and from customers.

WhatsApp Business Platform On-Premises API

Learn how to use the WhatsApp On-Premises API to send and receive messages to and from customers.