Game Insight is a global developer and publisher of free-to-play games for mobile and social platforms, including iOS, Android, Facebook, Windows, Vkontakte, and many others. Game Insight has garnered more than 250 million players around the globe.
Game Insight wanted to acquire new users and re-engage lapsed players in their popular strategy game, The Tribez.
In order to achieve these goals, Game Insight needed to understand the actions people were taking in their app after installing, and understand how different segments of players interacted with their content. The results that Game Insight generated during this campaign took place during a six-month period in 2014.