Domain Verification

The integrity of content on Facebook is a serious concern, and domain verification is a step towards ensuring that only verified owners can edit the way their content appears on Facebook. Many publishing apps use link editing to customize and create engaging content for the Facebook community. In an effort to preserve this essential functionality in a way that protects the integrity of publishers' content, verified link owners will now have the ability to overwrite link metadata when creating link page posts.

What is Domain Verification?

Domain Verification provides a way for you to claim ownership of your domain in Business Manager. This ownership allows you to control editing privileges of your links and other content to prevent misuse of your domain and to keep bad actors from spreading misinformation.

Who is Domain Verification for?

Domain Verification is the best way to handle ownership if:

  • You have a larger number of Pages that are difficult to maintain manually via Open Graph markup tags
  • You have adopted or have the ability to adopt Business Manager to manage your assets
  • You have the ability to upload HTML files to the web root directory or the ability to edit DNS TXT records
  • You can edit Link Page Posts that link to content you own—ownership will eventually serve as a means to determine who has access to link editing
  • You want to control who can edit link descriptions on ads pointing to your domain
  • You want to configure web events with Aggregated Event Measurement

Enabling More Domain Verification Use Cases in Aggregated Event Measurement

Facebook introduced Aggregated Event Measurement (AEM) to support measurement of web events after Apple begins enforcing its App Tracking Transparency prompt requirement.

We will be supporting the Public Suffix List for domain verification and event configuration, however please refer to our Help Center article for additional guidance and considerations.

For more information on verifying domains and configuring web events, including our support for Public Suffix List, visit our Help Center article: Facebook Pixel Updates for Apple's iOS 14 Requirements

Domain Verification in Action

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