The Domain Insights dashboard and API will not be available after May 2, 2017. Use Facebook Analytics to see referral traffic for your website and demographic details of your visitors. Read the Referral Insights with Facebook Analytics topic to learn more and get set up.

Domain Insights

Understand the value Facebook is driving to your website.

Access Insights Dashboard

What's Included

Domain Insights shows all referral traffic to your domain from Facebook, including when people link to your site in their Facebook status messages, clicks on social plugins such as the Like or Share button, and more. Domain Insights also provides sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience.

By understanding and analyzing trends about usage and demographics as well as consumption and creation of content, you can be better equipped to improve your business and create better experiences with Facebook.

Related Products

Page Insights
Understand how people are interacting with your Facebook Page, how many people you are reaching, and who those people are.

Facebook Analytics
Understand what people are doing in your apps, who those people are, and where they are coming from with powerful funnel, cohort, and segmentation tools.

Note: The App Insights API will continue to be supported at this time.