Pages are the place where people can discover, interact and communicate with businesses anytime, anywhere and on any device on Facebook. To make it even easier for people to connect with businesses on mobile, we're enhancing call-to-action buttons to allow developers to build new experiences right on a Page. If you're already working with small and medium businesses to help manage their appointment bookings and customer orders, we're in early stages of creating new developer tools that enable you to power these experiences on Pages.
If you're interested, apply for our limited beta.
We're also offering developers the ability to power new Page CTA buttons using Instant Experiences on Facebook Pages, giving you improved tools to build an immersive web experience right inside Facebook.
Additional benefits to developers include the ability to:
Delivering the right experience at the right time, these new features address the shortcomings of mobile apps and websites, reducing or removing barriers including discovery, signup, re-engagement, and high-friction payments.
Developers and organizations interested in building solutions with Instant Experiences can sign up to find out more and apply for the limited beta.