Messenger Platform Business Personas

The Messenger Platform allows you to create and manage personas for your business messaging experience. The persona may be backed by a human agent or a bot. A persona allows conversations to be passed from bots to human agents seemlessly. When a persona is introduced into a conversation, the persona's profile picture will be shown and all messages sent by the persona will be accompanied by an annotation above the message that states the persona name and business it represents.

"Adam from Jasper's Market"

Best Practices

  • The name of a persona is freeform, but a first name and last name or initial, such as "John Z.", is recommended
  • The Page name is still shown at the top of the conversation when using a persona. It is not necessary to include the company name in the name field.
  • The persona should not be overly generic.
  • The persona should be clearly distinguished from the Page/bot itself
  • The persona should not attempt to deceive the recipient
  • A persona can be created quickly. It is not necessary to sync your entire database of agents in advance

Before You Start

You will need the following:

  • A Page access token requested by someone who can perform the MESSAGING task on the Page
  • The Page ID
  • The pages_messaging permission
  • A profile picture for your persona uploaded to the Meta servers. The image size may not exceed 8MB

Create a Persona

To create a persona, send a POST request to the /PAGE-ID/personas endpoint with the name and profile_picture_url parameters set for the persona.

Sample Request

Formatted for readability.
curl -i -X POST "https://graph.facebook.com/PAGE-ID/personas
    ?name=Adam 
    &profile_picture_url=https://www.facebook.com/photo.php/fbid/adam-image.jpg
    &access_token=PAGE-ACCESS-TOKEN"

Sample Response

Upon success, your app will receive the following JSON response:

{
    "id": "PERSONA-ID"
}

Get a List of Personas

To get a list of a Page's personas, including the name and profile picture for each, send a GET request to the PAGE-ID/PERSONA-ID endpoint:

Sample Request

Formatted for readability.
curl -i -X GET "https://graph.facebook.com/LATEST-API-VERSION/PAGE-ID/personas?access_token=PAGE-ACCESS-TOKEN"

Sample Response

Upon success, your app will receive the following JSON response:

{
  "data": [
    {
      "name": "Adam",
      "profile_picture_url": "https://facebook.com/adam-image.jpg",
      "id": "PERSONA-A-ID"
    },
    {
      "name": "David Mark",
      "profile_picture_url": "https://facebook.com/david-image.jpg",
      "id": "PERSONA-B-ID"
    },
  ],
  "paging": {
    "cursors": {
      "before": "QVFIUlMtR2ZATQlRtVUZALUlloV1",
      "after": "QVFIUkpnMGx0aTNvUjJNVmJUT0Yw"
    }
  }
}

Get a Specific Persona

To retrieve all the personas associated with a Page, send a GET request to the /PAGE-ID/personas endpoint:

Sample Request

Formatted for readability.
curl -i -X GET "https://graph.facebook.com/LATEST-API-VERSION/PERSONA-ID
    ?access_token=PAGE-ACCESS-TOKEN"

Sample Response

Upon success, your app will receive the following JSON response:

{
     "name": "Adam",
     "profile_picture_url": "https://facebook.com/adam-image.jpg",
     "id": "PERSONA-ID"
}

Send a Message as a Personas

To send a message as a Persona, send a POST request to the PAGE-ID/messages endpoint with the persona_id parameter with the recipient and message parameters.

Sample Request

Formatted for readability.
curl -i -X POST https://graph.facebook.com/LATEST-API-VERSION/PAGE-ID/messages
  ?recipient={ "id":"PSID" }
  &message={ "text":"Hello world!" }
  &persona_id=PERSONA-ID
  &access_token=PAGE-ACCESS-TOKEN"

If persona_id is not included, the message will be sent using the Page's ID.

Sender Actions

You can add the typing indicator for the persona to show that actions are being taken by the persona. Only typing_on and typing_off sender actions are supported for personas.

To add the typing indicator as a Persona in the conversation, send a POST request to the /PAGE-ID/messages endpoint with the persona_id parameter.

Sample Request

Formatted for readability.
curl -i -X POST "https://graph.facebook.com/LATEST-API-VERSION/PAGE-ID/messages
  ?recipient={ 'id':'PSID' }
  &sender_action=typing_on
  &persona_id=PERSONA-ID
  &access_token=PAGE-ACCESS-TOKEN"

Deleting a Persona

To delete a persona, send a DELETE request to the /PERSONA-ID endpoint.

Sample Request

Formatted for readability.
curl -X DELETE "https://graph.facebook.com/LATEST-API-VERSION/PERSONA-ID
    ?access_token=PAGE-ACCESS-TOKEN"

Messages previously sent by this persona will continue to appear in the chat history of the thread. Once deleted, a persona will no longer be able to send new messages.

Sample Response

Upon success, your app will receive the following JSON response:

{
    "success": true
}

Learn More

Check the Meta Platform Dashboard for connectivity issues to see if there is an outage or known issue. Meta Status Tool

Messenger Platform Developer's Support Page Support for Developers: Engineering, Business and Ads Management, App Compliance, Personal Account

Support Resources for the Messenger Platform Community Resources, Developer Docs and Tools, Support Tools