Generic Template Reference

The generic template allows you to send a structured message that includes an image, text and buttons. A generic template with multiple templates described in the elements array will send a horizontally scrollable carousel of items, each composed of an image, text and buttons. For complete implementation details, see Generic Template.

Contents

Request URI

https://graph.facebook.com/v5.0/me/messages?access_token=<PAGE_ACCESS_TOKEN>

Example Request

curl -X POST -H "Content-Type: application/json" -d '{
  "recipient":{
    "id":"<PSID>"
  },
  "message":{
    "attachment":{
      "type":"template",
      "payload":{
        "template_type":"generic",
        "elements":[
           {
            "title":"Welcome!",
            "image_url":"https://petersfancybrownhats.com/company_image.png",
            "subtitle":"We have the right hat for everyone.",
            "default_action": {
              "type": "web_url",
              "url": "https://petersfancybrownhats.com/view?item=103",
              "webview_height_ratio": "tall",
            },
            "buttons":[
              {
                "type":"web_url",
                "url":"https://petersfancybrownhats.com",
                "title":"View Website"
              },{
                "type":"postback",
                "title":"Start Chatting",
                "payload":"DEVELOPER_DEFINED_PAYLOAD"
              }              
            ]      
          }
        ]
      }
    }
  }
}' "https://graph.facebook.com/v2.6/me/messages?access_token=<PAGE_ACCESS_TOKEN>"

Example Response

{
  "recipient_id": "1254477777772919",
  "message_id": "AG5Hz2Uq7tuwNEhXfYYKj8mJEM_QPpz5jdCK48PnKAjSdjfipqxqMvK8ma6AC8fplwlqLP_5cgXIbu7I3rBN0P"
}  

Properties

recipient

Description of the message recipient. All requests must include one of the following properties to identify the recipient.

Property Type Description

recipient.id

String

Page Scoped User ID (PSID) of the message recipient. The user needs to have interacted with any of the Messenger entry points in order to opt-in into messaging with the Page. Note that Facebook Login integrations return user IDs are app-scoped and will not work with the Messenger platform.

recipient.user_ref

String

Used for the checkbox plugin.

recipient.post_id

String

Used for Private Replies to reference the visitor post to reply to.

recipient.comment_id

String

Used for Private Replies to reference the post comment to reply to.

message

Description of the message to be sent.
Property Type Description

message.attachment

Object

An object describing attachments to the message.

message.attachment

Property Type Description

type

String

Value must be template

payload

Object

payload of the template.

message.attachment.payload

Property Type Description

template_type

String

Value must be generic

image_aspect_ratio

String

Optional. The aspect ratio used to render images specified by element.image_url. Must be horizontal (1.91:1) or square (1:1). Defaults to horizontal.

elements

Array<element>

An array of element objects that describe instances of the generic template to be sent. Specifying multiple elements will send a horizontally scrollable carousel of templates. A maximum of 10 elements is supported.

message.attachment.payload.elements

The generic template supports a maximum of 10 elements per message. At least one property must be set in addition to title.

Property Name Type Description

title

String

The title to display in the template. 80 character limit.

subtitle

String

Optional. The subtitle to display in the template. 80 character limit.

image_url

String

Optional. The URL of the image to display in the template.

default_action

Object

Optional. The default action executed when the template is tapped. Accepts the same properties as URL button, except title.

buttons

Array<button>

Optional. An array of buttons to append to the template. A maximum of 3 buttons per element is supported.