Broadcast API (Deprecated)

    Broadcast API Reference

    On October 29, 2019 we announced a breaking change. That all broadcast API will stop working on March 4th, 2020. Matching the deprecation date set by the policy update shared on August 29, 2019.

    We recommend apps to migrate to the new policy and migrate to use the Send API as soon as possible.

    The Messenger Platform's Broadcast API allows you to broadcast a message to everyone that currently has an open conversation with your Page or a custom set of people.

    The broadcast message is displayed on the Page inbox only when a user replies in a thread.

    For more information on using the Broadcast API, see Broadcasting Messages to Multiple Conversations.

    Permissions

    A page access token with pages_messaging permission is required to interact with this endpoint. Also the Page must have been approved for Subscription Messaging feature. See Page Subscription Messaging

    Apps in Development Mode, are restricted to message people that have a role in the app. Additionally Pages in unpublished status will only be allowed to message people with a role on the Page.

    Contents

    Request URI

    Create Message Creative

    https://graph.facebook.com/v11.0/me/message_creatives?access_token=<PAGE_ACCESS_TOKEN>

    Send Broadcast

    https://graph.facebook.com/v11.0/me/broadcast_messages?access_token=<PAGE_ACCESS_TOKEN>

    Example Request

    Create Message Creative

    curl -X POST -H "Content-Type: application/json" -d '{    
  "messages": [
    {
      "attachment":{
        "type":"template",
        "payload":{
          "template_type":"generic",
          "elements":[
             {
              "title":"Welcome to Our Marketplace!",
              "image_url":"https://www.facebook.com/jaspers.png",
              "subtitle":"Fresh fruits and vegetables. Yum.",
              "buttons":[
                {
                  "type":"web_url",
                  "url":"https://www.jaspersmarket.com",
                  "title":"View Website"
                }              
              ]      
            }
          ]
        }       
      }
    }
  ]
}' "https://graph.facebook.com/v11.0/me/message_creatives?access_token=<PAGE_ACCESS_TOKEN>"

    Send Broadcast

    curl -X POST -H "Content-Type: application/json" -d '{    
  "message_creative_id": <MESSAGE_CREATIVE_ID>,
  "notification_type": "SILENT_PUSH",
  "messaging_type": "MESSAGE_TAG",
  "tag": "NON_PROMOTIONAL_SUBSCRIPTION"
}' "https://graph.facebook.com/v11.0/me/broadcast_messages?access_token=<PAGE_ACCESS_TOKEN>"

    Properties

    Create Message Creative

    Property Type Description

    messages

    Array

    The messages to send.


    For information on supported message types, see Broadcasting Messages.

    Send Broadcast

    Property Type Description

    message_creative_id

    Integer

    The message_creative_id of the message creative to send in the broadcast. Each message creative can only be sent once.

    notification_type

    String

    Optional. Push notification type:

    • REGULAR: sound/vibration
    • SILENT_PUSH: on-screen notification only
    • NO_PUSH: no notification

    Defaults to REGULAR.

    messaging_type

    String

    Must be set to MESSAGE_TAG

    tag

    String

    Must be set to NON_PROMOTIONAL_SUBSCRIPTION

    Response

    Create Message Creative

    {
  "message_creative_id": 938461089,
}
    Property Type Description

    message_creative_id

    Integer

    The unique ID of the message creative.

    Send Sponsored Message

    {
  "broadcast_id": 827  
}
    Property Type Description

    broadcast_id

    Integer

    The unique ID of the sent broadcast.

    Audience Limits

    Broadcast API reach is limited to 10,000 recipients per message. Depending on the audience size, messages might not be sent all at once.

    To avoid hitting this limit the suggestion is to target smaller audiences by using Targeting Broadcast Messages.

    Call Rate Limits

    Calls to the broadcast API are rate limited to 10 calls per 60 seconds per page; calls that exceed this rate will fail with error code 613.