You've finally launched your bot. But how is it being used? There are several tools you should know about to get this data and improve your bot's experiences.
Using Facebook Analytics for Apps (beta)
Facebook Analytics for Apps is a tool for developers on all of Facebook's platforms to understand their audience and optimize their apps. It now has support for Messenger Bots!
Using it, you can view detailed demographic info about your users. You can also log your own custom events and segment your audiences.
Using Page Insights
You can also view your bot's Facebook page and check the Messages tab under Insights.
This is a good spot to check your spam and block rates. Keep them low by focusing on a good user experience!
Exporting Page Insights Data
You can export analytics data by navigating to App Analytics under Messenger. This is restricted to admins of the app.
Ratings and Reviews
People can leave a 5-star review and provide freeform feedback on your bot from Manage > Leave Feedback. Feedback sent here will be emailed to you daily and is also available via the review dashboard in App Settings under the developer console.
Integrating with a Third Party Analytics Service
You may also consider integrating your existing analytics provider into your Messenger Bot. Most analytics providers allow you to create server side events, these can then be used to measure retention, engagement, errors and other metrics that are important to your experience.