Conversation Entry Points

The Messenger Platform will allow your bot to send messages to a person only if they start the conversation first. To help drive this initial engagement, we offer a ton of entry points for people to find and engage with your bot in Messenger, Facebook, the web, and even the real world!

Customer Chat Plugin

The customer chat plugin allows you to integrate your Messenger experience directly into your website. This allows your customers to interact with your business anytime with the same personalized, rich-media experience they get in Messenger. Learn More →

Discover Tab

Discover is a new section in Messenger where people can browse and find businesses to message. Learn More →

Your bot is also discoverable by users searching in Messenger. While typing in the search box, we'll show a typeahead dialog that will enable people to find your bot.


Messenger provides powerful sharing capabilities that allow people on Messenger to share your bot's content from the conversation, the Messenger webview, and chat extensions. Learn More →

Facebook Page

Many people will find your bot via your Facebook page, often through search or a post in their newsfeed. When configuring the page, consider setting "Send Message" as your Page's primary CTA.


Place ads for your bot in the Facebook and Instagram News Feeds, as well as the Messenger home screen to gain broad exposure to new users, and take advantage of sponsored messages to re-engage. Learn More → Links links can be added anywhere that hyperlinks work. They link people to your bot, whether they are on mobile or desktop. links also let you to track which links are most effective or invoke specific functionality when the link is opened. Learn More →

Web Plug-ins

Messenger provides a variety of easy-to-integrate plug-ins that bring users to your bot from the web. Messenger's web pug-ins allow your user's to choose to receive messages, open a new conversation, and more. Learn More →

Messenger Codes

They look cool, they are easy to customize, and they are a great way to bring new users to your bot from online and the real world. All someone has to do is scan the Code to start a conversation. Learn More →

Phone Numbers (Customer Matching)

With the pages_messaging_phone_number permission, you can send messages to people in Messenger if you have their phone number and their consent to be contacted by you. We will match the person in Messenger and send your message to them if a match is found.

Learn More →