Introduction to the Messenger Platform


How does the Messenger Platform work?

When a person texts your business on Messenger, their message is sent to the Facebook server. The Facebook server then sends webhooks to your business server, where your Messenger App is hosted. Using the Send API, your app can respond to the person on Messenger. In this way, you can construct guided conversations to lead people through an automated flow or build an app to serve as a bridge between your agents and your business presence on Messenger. The Messenger Platform does not require any payment to use. It is meant for businesses to handle inquiries from their customers. Once you build your experience for your customers to interact with, you can then leverage Click-to-Messenger Ads to bring people to your experience.

What does a Messenger for Business experience look like?

We have a sample eCommerce business that you can chat with on Messenger called Original Coast Clothing.

Chat with Sample Business Here

How do I get started?

You can get started by creating a test page and test app that allows you to try your experience within Messenger. We have some examples that can get you started. Once your app is ready to deploy, you can submit it for review. When your app passes our review process, it will be ready to interact with the public.

In order to get started, you will need Messenger, a Facebook Page, and a url where the webhooks to be sent to.

Here is a step-by-step guide to deploy the above experience into your test page to get you started.

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