Once your Messenger bot is publicly available, there are lots of ways to expand and re-engage your audience by making it easy for them to start new conversations with you on Messenger from Facebook and the web.
Placing ads for your Messenger bot across Facebook, Instagram, and Messenger is one of the best ways to gain broad exposure and a high level of engagement. Ads can be placed in the Facebook and Instagram News Feeds, as well as the Messenger home screen.
With sponsored messages, you can send a message to re-engage any open conversation with your bot. Sponsored messages may be sent outside the 24-hour standard messaging window, and will be labeled 'Sponsored' in the chat.
The customer chat plugin allows you to integrate your Messenger experience directly into your website. This allows your customers to interact with your business anytime with the same personalized, rich-media experience they get in Messenger.
Shared content is one of the best ways for your Messenger bot to gain exposure. The Messenger Platform extends Messenger's default sharing functionality with customized share flows both in-conversation and from the Messenger webview.
The Discover tab is where people can browse and search for Messenger bots, as well as nearby places and businesses to message. Results in the Discover tab are personalized to each person, and organized by category, recent activity and featured experiences.
The send to Messenger plugin renders a button on your website that allows a person to opt-in to receive messages from you on Messenger. This is useful for providing follow-up at a later time, such as confirmations and updates.
Include the checkbox plugin in forms on your website to allow people to opt-in to receive messages from you on Messenger. This is useful for providing follow-up at a later time, such as confirmations and updates.
First of all, they look cooler than QR codes. Second, Messenger Codes are a great, visual way to raise awareness of your Messenger bot in the online and offline world. All someone has to do is scan the Code to start a conversation.