Discover is a new section in Messenger where people can browse and find bots, nearby places and businesses to message. As a developer, Discover allows you to showcase your messaging experience to the more than 1.2 billion people who use Messenger each month.

Within Discover, users can browse a variety of experiences, including what's popular, featured or nearby. We've also included a broad set of categories like News, Entertainment, Finance and others to help users find an experience matching the category they're looking for.

Submit Your Bot

If you want to drive people to your bot using Discover, have your Page admin complete the Discover submission form located in Page settings. Click here to access the form or navigate to it through Page settings using the instructions below:

  1. Click Settings at the top of your page
  2. Click Messenger Platform in the left column

From here, you can choose the categories where your bot appears, customize how it's described in search results, and decide which languages you want to support. This information will be used to enhance your bot description in Discover and will also help improve its discoverability.

Please note that each submission must be approved in order to be included in Discover, so be sure to properly describe and categorize your bot when completing the form. You can revisit the form in Page Settings at any time if you need to update your bot information.

For Pages that are not associated with a bot, we use existing categorization and Page meta data to identify the appropriate Discover category. You can opt-out of being included in the Discover through Pages Settings.

Getting Visibility

While we don't disclose our filters and rankings, here are some of the things that can help you to get more visibility in the surface:

  1. Low block and report rates for your bot. Can be found in Page → Insights -> Messages.
  2. High responsiveness rate. Can be seen from within Messenger thread with a page.
  3. Making good use of platform features, including the structured menu and get started button.


Discover Overview

Q: How did you decide which bots and businesses to include in the initial launch of Discover?

A: During the first phase of our rollout, the Discover tab features bots and businesses that best represent the wide range of experiences available on our platform today, helping to ensure that the experiences are compelling and high quality, making this new tab a trusted, and valuable surface for people and businesses. Additional criteria informing this process include English language-only bots since our initial launch is focused on the U.S.; the most active bots currently available on the platform; and bots that are in compliance with our platform and community policies.

Q: How do I get my Messenger experience included in the “Featured” section of Discover?

A: At initial launch, Discover features English language bots and businesses that represent the range of experiences available on our platform today. These bots are carefully selected by our team - think of them as an “Editor's Pick” approach - so we can offer the very best of what our team tests and enjoys to people, while helping the developer community raise awareness of new and yet-undiscovered great bot experiences.

Q: How often are the featured Messenger experiences updated in Discover?

A: We are constantly updating and improving this feature based on input from businesses, developers and consumers. We plan to update the list of bots and businesses featured in Discover on a regular basis.

Q. Do I have to have Page messaging turned on to be featured in Discover?

A: Yes. See here for how to turn on Page messaging.

Q: Can I opt out of having my bot being featured within Discover?

A: Yes, all Page Admins have the option to opt-out of any units and categories within Discover. Please go to Page Settings → Click on “Messenger Platform” → Tap on “Hide” within “Discover Visibility”.

Q: What other ways can users find my bot?

A: Messenger Platform supports numerous other entry points, including Facebook pages, links, plugins for your website, and more.

Discover Categories

Q: Why do I need to choose a category when I don't see categories in the existing Discover section?

A: We are rolling out the categories over time to provide the best experience for our users. In the meantime, we encourage all Page admins with bots to opt into the Discover category in order to drive people to their Messenger bots once this feature rolls out.

Q: I have a bot. Can I choose the Discover category that my bot appears in?

A: If you are a Page admin and have a bot on the platform, you can go to Page Settings → Messenger Platform at anytime to select the category your bot should appear in. See here for more details on how to complete this form.

Q: I have a page that does not have a bot. Can I choose the Discover category that my page appears in?

A: When you created your page, you selected into a Page category. We use this signal to automatically place Pages without bots in their respective Discover category, so no action is required.

Q. What if there are multiple categories my Page would like to be included in?

A: Currently, we only include Messenger experiences in one category at a time.

Category - Submission Form

Q: When I select two categories for my bot, does that mean my bot will show up in both categories?

A: While your bot is eligible for both categories, currently it will appear in only one, with preference given to the primary category.

Q: If I select multiple languages for my bot, will it automatically translate all messages into the other languages?

A: No, you need to provide the translated name and summary for your bot, and ensure it functions in all the languages you selected.

Q: What if I want to change the category my bot shows up in?

A: You can revisit the form in Page settings at any time to update your bot category.

Q: How do I know whether my submission has been processed?

A: You can check the status of your submission within Page Settings → Messenger Platform.