With the Messenger Platform you can build messaging solutions that allow you to connect to your customers, potential customers, and followers.
This section gives a brief overview of the solutions available and how each solution works.
Conversations between your Facebook Business Page and people Facebook users.
How It Works
The Messenger Platform allows your app to send and receive messages between your Facebook Business Page and your customers, potential customers, and followers. These conversations are supported by the Messenger from Meta infrastructure and appear as Messenger conversations. Conversations can begin via the Facebook Page for your business, your Page's Facebook Posts, your website via a chat plugin, and more.
Conversations between your Instagram Professional Account and Instagram users.
How It Works
The Messenger Platform allows your app to send and receive messages between your Instagram Professional account and your customers, potential customers, and followers. These conversations are supported by the Messenger from Meta infrastucture and the Facebook Page linked to your Instagram Professional account, and appear as Instagram conversations. Conversations can begin via your Instagram Feed, your Instagram Posts, story mentions, and more.
No matter what solution you want to implement, you must learn about the concepts for the Messenger Platform and implement several components before you can begin.
Great Tools for Building Awesome Experiences
Messaging Send and receive text, media, structured templates, and so much more
Webview Build web-based experiences with the dev tools and frameworks you already love
Discovery Reach new people and re-engage ones you know on Messenger, Facebook, and the web
IDs & Profile Personalize conversations, link with your existing auth, and create unified experiences
Chat Extensions Extend your reach and make your Messenger experience available to every conversation
NLP Get conversational and gain context with natural language processing built right in
Analytics Gain insights, monitor performance, and track your success