Once your inventory is integrated, your vehicle catalog is automatically usable for Automotive Inventory Ads.
Automotive inventory ads are a type of dynamic ad that's optimized for people who are in market for a vehicle. Like dynamic ads, Automotive Inventory Ads use your Facebook Pixel or SDK to show ads to in-market shoppers including, and beyond, your recent website/app visitors.
Learn more about Automotive Inventory Ads setup and best practices here.
Click to Marketplace ads enable advertisers to drive to on-Facebook listings as a destination for their product catalog sales campaigns instead of external websites. These ads can drive awareness of used car inventory with placements on Facebook News Feed and Marketplace. Learn more about Click to Marketplace ads.
(example ads shown for illustrative purposes only)
These on-Facebook Listings are built from your catalog fields, and users will be able to message or call the dealership page to follow up on the ad. You are required to organically list your products on Marketplace to use Click to Marketplace ads.
If you want to track User activity in a mobile app, refer to our App Events documentation instead.
In order to implement the pixel, you will need:
In addition, depending on where you conduct business, you may have to comply with General Data Protection Regulation.
Ready? Let's get started.
You can measure how much your presence on Marketplace lead to real-world outcomes: with offline conversion measurement capabilities on Facebook, you can track when transactions occur in your physical business location and other offline channels after people see or engage with your listings on Marketplace.
Using these APIs, you will be able to send offline conversion events and see how many customers viewed or clicked on Facebook ads and Marketplace listings before converting.
Motors follows the standard Offline Conversion API, adding certain Motors specific fields. You can visit our Offline Conversion API doc making sure to add the following fields on step 4. Upload Offline Events of Upload event data:
Match keys is a set of identifiers to match people for attribution. See Custom Audiences from CRM Data for normalizing and hashing your data. Only SHA256 is supported and we do not accept unhashed data.
Apple or Android advertising IDHash
Date of birth (DD format)Hash
Date of birth (YYYY format)Hash
Lead ID of Marketplace leads
Custom data help to create rules that later determine if a conversion counts or not. This is similar to Offline Custom Audiences. The maximum number of custom conversions you can have per account is 40.
Event details describe the offline conversion event that took place.
Upload frequency: Daily, within 48 hours of the event
Event type enum:
Time of the eventRequired
Purchase value. Set to