Additional Resources

Learn more about catalogs for Marketplace Vehicles

Automotive Inventory Ads

Once your inventory is integrated, your vehicle catalog is automatically usable for automotive inventory ads.

Automotive inventory ads (AIA) are a type of dynamic ad optimized for people who are in the market for a vehicle. You can drive these ads to your website or to an on-Facebook destination.

Website Destination

Like dynamic ads, automotive inventory ads use your Facebook pixel or SDK to show ads to in-market shoppers including, and beyond, your recent website/app visitors. Learn more about how to set up automotive inventory ads and best practices.

On-Facebook Destination

By choosing this option, shoppers are taken to a Vehicle Detail Page (VDP) on-Facebook, instead of to an external website. These ads drive awareness of used and new car inventory, beyond organic search and discovery.

On-Facebook VDPs are built from your catalog fields. From the listing, shoppers can:

  • initiate conversations via Facebook Messenger.
  • submit their contact information on a lead form.
  • call the dealer directly and discover additional vehicles.

Learn more about Automotive Inventory Ads with an on-Facebook traffic destination.

Businesses can capture leads via Messenger and/or a lead form in all countries, with an exception for United States and Canada, where only Messenger is available.

The following example is created for illustrative purposes only.

Learn more about Click to Marketplace ads.

Facebook Pixel

The Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions that you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion).

Tracked conversions appear in the Facebook Ads Manager and in the Facebook Analytics dashboard, where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for dynamic ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

To track user activity in a mobile app, see App Events.

Requirements

To implement the pixel, you need:

In addition, depending on where you conduct business, you may have to comply with General Data Protection Regulations.

Learn who to get started.

Offline Conversion API

You can measure how much your presence on Marketplace leads to real-world outcomes: with offline conversion measurement capabilities on Facebook, you can track when transactions occur in your physical business location and other offline channels after people see or engage with your listings on Marketplace.

Using these APIs, you can send offline conversion events and see how many customers viewed or clicked Facebook ads and Marketplace listings before converting.

Learn more about how you can add vehicle-specific fields using the Offline Conversion API.

We recommend that you add the following fields in step 4. Upload Offline Events.

Match Keys

Match keys is a set of identifiers to match people for attribution. See Custom Audiences from CRM Data for normalizing and hashing your data.

Only SHA256 is supported and we do not accept unhashed data.

KeyDescription

email

Email address(es)

Hash

phone

Phone number(s)

Hash

fn

First name

Hash

ln

Last name

Hash

madid

Apple or Android advertising ID

Hash

zip

ZIP code(s)

Hash

ct

City

Hash

st

State

Hash

country

Country

Hash

dob

Date of birth (DD format)

Hash

doby

Date of birth (YYYY format)

Hash

gen

Gender

Hash

age

Age

Hash

lead_id

Lead ID of Marketplace leads

Custom Data

Custom data help to create rules that later determine if a conversion counts or not. This is similar to Offline Custom Audiences. The maximum number of custom conversions you can have per account is 40.

FieldDescription

custom_data.{VIN}

Vehicle identification number

custom_data.{PLATE}

Vehicle plate

custom_data.{dealer_id}

dealer_id from the catalog upload

content_ids

vehicle_id from the catalog upload

content_type

Set to VEHICLE

Event Details

Event details describe the offline conversion event that took place.

Upload frequency: Daily, within 48 hours of the event

FieldDescription

event_name

Type: enum

Required

Event types:

  • ViewContent
  • Search
  • AddToCart
  • AddToWishlist
  • Lead = Had a phone call or other qualified lead
  • CompleteRegistration = Appointment setup
  • InitiateCheckout = Dealer visit
  • AddPaymentInfo = Test drive
  • Purchase = Vehicle sold
  • Other = Service

See also Server Event Parameters, event_name.

event_time

Type: integer

Required

Time of the event. See Server Event Parameters, event_time.

value

Type: integer

Required

Purchase value. Set to 0 for events without a purchase.

currency

Type: integer

Required

Currency code. Format the currency as the cost, followed by the ISO 4217 currency code, with a space between cost and currency.

Contact Us

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