Once your inventory is integrated, your vehicle catalog is automatically usable for automotive inventory ads.
Like dynamic ads, automotive inventory ads use your Facebook pixel or SDK to show ads to in-market shoppers including, and beyond, your recent website/app visitors. Learn more about how to set up automotive inventory ads and best practices.
By choosing this option, shoppers are taken to a Vehicle Detail Page (VDP) on-Facebook, instead of to an external website. These ads drive awareness of used and new car inventory, beyond organic search and discovery.
On-Facebook VDPs are built from your catalog fields. From the listing, shoppers can:
Learn more about Automotive Inventory Ads with an on-Facebook traffic destination.
Businesses can capture leads via Messenger and/or a lead form in all countries, with an exception for United States and Canada, where only Messenger is available.
The following example is created for illustrative purposes only.
Learn more about Click to Marketplace ads.
Tracked conversions appear in the Facebook Ads Manager and in the Facebook Analytics dashboard, where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for dynamic ads campaigns, and to analyze that effectiveness of your website's conversion funnels.
To track user activity in a mobile app, see App Events.
To implement the pixel, you need:
In addition, depending on where you conduct business, you may have to comply with General Data Protection Regulations.
Learn who to get started.
You can measure how much your presence on Marketplace leads to real-world outcomes: with offline conversion measurement capabilities on Facebook, you can track when transactions occur in your physical business location and other offline channels after people see or engage with your listings on Marketplace.
Using these APIs, you can send offline conversion events and see how many customers viewed or clicked Facebook ads and Marketplace listings before converting.
Match keys is a set of identifiers to match people for attribution. See Custom Audiences from CRM Data for normalizing and hashing your data.
Only SHA256 is supported and we do not accept unhashed data.
Apple or Android advertising IDHash
Date of birth (DD format)Hash
Date of birth (YYYY format)Hash
Lead ID of Marketplace leads
Custom data help to create rules that later determine if a conversion counts or not. This is similar to Offline Custom Audiences. The maximum number of custom conversions you can have per account is 40.
Vehicle identification number
Event details describe the offline conversion event that took place.
Upload frequency: Daily, within 48 hours of the event
See also Server Event Parameters,
Time of the event. See Server Event Parameters,
Purchase value. Set to
Currency code. Format the currency as the cost, followed by the ISO 4217 currency code, with a space between cost and currency.