Additional resources

Useful resources for Marketplace Motors catalogs

Automotive Inventory Ads

Once your inventory is integrated, your vehicle catalog is automatically usable for Automotive Inventory Ads.

Automotive inventory ads are a type of dynamic ad that's optimized for people who are in market for a vehicle. Like dynamic ads, Automotive Inventory Ads use your Facebook Pixel or SDK to show ads to in-market shoppers including, and beyond, your recent website/app visitors.

Learn more about Automotive Inventory Ads setup and best practices here.

Facebook Pixel

The Facebook Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Facebook Ads Manager and in the Facebook Analytics dashboard, where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for dynamic ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

If you want to track User activity in a mobile app, refer to our App Events documentation instead.

Requirements

In order to implement the pixel, you will need:

In addition, depending on where you conduct business, you may have to comply with General Data Protection Regulation.

Ready? Let's get started.

Offline Conversion API

You can measure how much your presence on Marketplace lead to real-world outcomes: with offline conversion measurement capabilities on Facebook, you can track when transactions occur in your physical business location and other offline channels after people see or engage with your listings on Marketplace.

Using these APIs, you will be able to send offline conversion events and see how many customers viewed or clicked on Facebook ads and Marketplace listings before converting.

Motors follows the standard Offline Conversion API, adding certain Motors specific fields. You can visit our Offline Conversion API doc making sure to add the following fields on step 4. Upload Offline Events of Upload event data:

Match keys

Match keys is a set of identifiers to match people for attribution. See Custom Audiences from CRM Data for normalizing and hashing your data. Only SHA256 is supported and we do not accept unhashed data.

KeyDescription

email

Email address(es)

Hash

phone

Phone number(s)

Hash

fn

First name

Hash

ln

Last name

Hash

madid

Apple or Android advertising ID

Hash

zip

ZIP code(s)

Hash

ct

City

Hash

st

State

Hash

country

Country

Hash

dob

Date of birth (DD format)

Hash

doby

Date of birth (YYYY format)

Hash

gen

Gender

Hash

age

Age

Hash

lead_id

Lead ID of Marketplace leads

Custom data

Custom data help to create rules that later determine if a conversion counts or not. This is similar to Offline Custom Audiences. The maximum number of custom conversions you can have per account is 40.

FieldDescription

custom_data.{VIN}

VIN

custom_data.{PLATE}

Vehicle plate

custom_data.{dealer_id}

dealer_id from the catalog upload

content_ids

vehicle_id from the catalog upload

content_type

Set to VEHICLE

Event details

Event details describe the offline conversion event that took place.

Upload frequency: Daily, within 48 hours of the event

FieldDescription

event_name

Event type enum:

ViewContent

Search

AddToCart

AddToWishlist

Lead = Had a phone call or other qualified lead

CompleteRegistration = Appointment setup

InitiateCheckout = Dealer visit

AddPaymentInfo = Test drive

Purchase = Vehicle sold

Other = Service


Required

event_time

Time of the event

Required

value

Purchase value. Set to 0 for events without a purchase.

Required

currency

Currency code

Required