Best Practices

Tips for maximising your presence on Marketplace

Ensure your inventory meets Marketplace acceptance criteria. Marketplace currently supports:

  • used vehicles
  • certified pre-owned vehicles
  • pre-registered vehicles.

All vehicle mileage must be over 500 miles. Listings with less than 500 miles (or equivalent in km) will be rejected, unless they have a registration plate.

Upload your listings correctly

  • Select one listing partner: listing inventory through multiple partners will yield suboptimal results. Selecting one provider will enable you to attribute Marketplace to the correct provider and accurately measure performance.

  • Upload your full inventory of vehicles: to maximize your dealership’s presence on Marketplace, send 100% of your available vehicle inventory across all price points.

  • Ensure you follow the documentation instructions: there are required fields, additional fields for specific countries and optional fields. Misplacing information in the wrong fields may affect your visibility on Marketplace.

Provide clear descriptions and update your Page

  • Provide all the required information and complete the vehicle description: don’t hide details or wait until a scheduled test drive to share important details.

  • We recommend keeping your description neat and between 100 - 150 words - provide as much information as you have available about each vehicle, including details of any vehicle damages.

  • Provide accurate contact information: always include an up to date phone number and address.

  • Keep your Facebook Page up to date and engaging. When you sell an item on Marketplace, you create a public listing that can be seen by anyone on and off Facebook. Your Facebook page is like your dealership’s business card.

  • Add as much information as possible, including opening hours on your Page.

Schedule vehicles feed fetches

It's important to keep your catalog updated so that correct inventory information appears on Marketplace.

If you use data feed files to update your catalog and your inventory changes frequently, we recommend that you schedule automatic feed uploads. To schedule uploads, you need to host your file on another server or website, such as Dropbox.

With scheduled data feed file uploads, you can:

  • Set a daily, hourly or weekly upload schedule for your data feed file. We fetch the information from your data feed file stored on another website and update your catalog automatically according to your schedule.
  • Choose to automatically upload new versions even more frequently, every time we detect that your file has changed on your server. You can enable this extra option to supplement your normal hourly, daily or weekly schedule.
  • Upload data feed files up to 8GB.

When you schedule automatic updates, you can choose to either replace your previous file completely or just update it with changes:

  • Replace Schedule: your new file completely overwrites all of the inventory information in your previous file. It adds new items, updates existing items and deletes any items that are not in the new file. Replace is the default if you set a schedule when you upload a data feed file for the first time. You can edit this in your data feed’s settings.

  • Update Schedule: your new file adds new items, updates existing ones and ignores any items that haven't changed. None of your items will be deleted unless you mark them for deletion.

Provide high quality images

  • Upload a minimum of 2, and a maximum of 20 listings. Listings with less than 2 and more than 20 images will be rejected.

  • Provide as many high quality photos as possible. Listings with at least 15-20 photos tend to perform the best.

  • Photos should be at 960x720 resolution or better. Please provide the following images: (1) Front 3/4 angle, (2) Cockpit, (3) Side, back, (4) interior, (5) dents, dings & excessive wear, (6) Engine (7) Wheels.

  • Clearly show any damage or excessive wear.

  • Only include images of the vehicle itself. Do not add any brand or dealership overlays or graphics.

Provide great customer service

  • With Messenger, interested buyers can reach out directly to ask questions, get more information about a vehicle and schedule a test drive all in a matter of a few seconds.

  • Be willing and enthusiastic to answer all questions and address all concerns that are raised during a live chat conversation.

  • Respond quickly to messages. Providing the required information as quickly as possible tends to better convert to a store visit and limit user drop-off.

  • Don’t be overly pushy or sales-y. Instead, seek to understand, provide value and leverage yourself as a partner and resource in the buyer’s journey.

  • We highly recommend using a third party chat provider to ensure a high level of engagement.