Currently, Marketplace only supports used, certified pre-owned and pre-registered vehicles. All vehicle mileage must be over 500 miles. Listings with less than 500 miles (or equivalent in km) will be rejected, unless they have a registration plate.
Select one listing partner: Listing inventory through multiple partners will yield suboptimal results. Selecting one provider will enable you to attribute Marketplace to the correct provider and measure performance accordingly.
Upload your full inventory of vehicles: To maximize your dealership’s presence on Marketplace, send 100% of your available vehicle inventory across all price points.
Provide all the required information and complete vehicle description: Don’t hide details or wait until a scheduled test drive to share important details.
We recommend to keep your description neat and between 100 - 150 words - provide as much information as you have available about each vehicle, including notation of any damages.
Provide proper contact information: always include dealership phone number and address.
Make sure to have your Facebook page curated. When you sell an item on Marketplace, you create a public listing that can be seen by anyone on and off Facebook. Your Facebook page is like your dealership’ business card.
Add as many information as possible, like opening hours on your page.
Facebook fetches vehicles feeds from your system on a schedule you define. There are two types of schedule you can define:
Listings with less than 2 and more than 20 images will be rejected.
Provide as many high quality photos as possible. Listings with at least 15-20 photos tend to perform the best.
Photos should be at 960x720 resolution or better. Please provide the following images: (1) Front 3/4 angle, (2) Cockpit, (3) Side, back, (4) interior, (5) dents, dings & excessive wear, (6) Engine (7) Wheels.
Clearly show any damage or excessive wear.
Only include images of the vehicle itself. Do not add any brand or dealership overlays or graphics.
With Messenger, interested buyers can reach out directly to ask questions, get more information about a vehicle and schedule a test drive all in a matter of a few seconds.
Be willing and enthusiastic to answer all questions and address all concerns that are raised during a live chat conversation.
Respond quickly to messages. Providing the required information as fastest as possible tends to better convert to a store visit and limit user drop-off.
Don’t be overly pushy or sales-y. Instead, seek to understand, provide value and leverage yourself as a partner and resource in the buyer’s journey.
We highly recommend using a third party chat provider to ensure a high level of engagement.