Marketplace Vehicles

Sell vehicles from dealerships on Marketplace

Facebook Marketplace

Millions of people are using Facebook Marketplace to find their next vehicle. As the community continues to grow, more partners and dealerships are choosing Marketplace as an additional way to list inventory, capture and communicate with leads and drive sales for their businesses.

Currently, Marketplace only supports used and certified pre-owned Vehicles. All vehicle mileage must be over 500 miles. Listings with less than 500 miles (or equivalent in km) will be rejected, unless they have a registration plate.

Learn here how to integrate with Facebook Marketplace Vehicles.

Listing used vehicles on Facebook Marketplace is currently a closed beta program.

Dealerships who want to list their used cars on Marketplace can sign up through one of our listing partners.

Integration models

Facebook Marketplace Vehicles has two different integration models.

Aspect of the vehicle details page, lead generation and permissions required change accordingly:

Partner Model	Dealer Model
Full version of the Vehicle Detail Page	Full version of the Vehicle Detail Page
the "Dealership information" section only shows the name of the dealership the "Listed by" section shows name, logo and Facebook page of the partner	the "Dealership information" section shows name, logo and Facebook page of the dealership the "Listed by" section is not available
leads are sent to the partner, who can dispatch them to the dealership	leads are sent directly to the dealership
it doesn't require additional permissions granted by dealership	it requires additional permissions to publish on behalf of dealership. Check Managing Permissions
Typical use case: classifieds portal	Typical use case: feed aggregation/syndication
Use the Partner Facebook page as `fb_page_id` in the Feed	Use the Dealership Facebook page as `fb_page_id` in the Feed

Lead generation

We support two different methods of lead capture: Messenger chat and Lead form (the latter is available only outside US and Canada). You can choose and set the preferred lead generation method per each listing.

Messenger chat	Lead form
Marketplace users initiate the conversation from the vehicle detail page the Facebook page linked to the listing receives the messages quicker interaction, but response time is key	Marketplace users fill up a form with their info (email or phone number required) the Facebook page linked to the listing receives the leads form leads can be retrieved via API
Set `CHAT` as `dealer_communication_channel` in the Feed Check Integrating Messenger	Set `LEAD_FORM` as `dealer_communication_channel` in the Feed Check Retrieving leads