Marketplace Vehicles

Sell vehicles from dealerships on Marketplace

Facebook Marketplace

Millions of people are using Facebook Marketplace to find their next vehicle. As the community continues to grow, more partners and dealerships are choosing Marketplace as an additional way to list inventory, capture and communicate with leads and drive sales for their businesses.

Currently, Marketplace only supports used and certified pre-owned Vehicles. All vehicle mileage must be over 500 miles. Listings with less than 500 miles (or equivalent in km) will be rejected, unless they have a registration plate.

Learn here how to integrate with Facebook Marketplace Vehicles.

Listing used vehicles on Facebook Marketplace is currently a closed beta program.

Dealerships who want to list their used cars on Marketplace can sign up through one of our listing partners.

Integration models

Facebook Marketplace Vehicles has two different integration models.

Aspect of the vehicle details page, lead generation and permissions required change accordingly:

Partner Model Dealer Model
Full version of the Vehicle Detail Page Full version of the Vehicle Detail Page
  • the "Dealership information" section only shows the name of the dealership

  • the "Listed by" section shows name, logo and Facebook page of the partner

  • the "Dealership information" section shows name, logo and Facebook page of the dealership
  • the "Listed by" section is not available
  • leads are sent to the partner, who can dispatch them to the dealership
  • leads are sent directly to the dealership
  • it doesn't require additional permissions granted by dealership
  • Typical use case: classifieds portal
  • Typical use case: feed aggregation/syndication
  • Use the Partner Facebook page as fb_page_id in the Feed
  • Use the Dealership Facebook page as fb_page_id in the Feed

Lead generation

We support two different methods of lead capture: Messenger chat and Lead form (the latter is available only outside US and Canada). You can choose and set the preferred lead generation method per each listing.

Messenger chat Lead form
  • Marketplace users initiate the conversation from the vehicle detail page
  • the Facebook page linked to the listing receives the messages

  • quicker interaction, but response time is key

  • Marketplace users fill up a form with their info (email or phone number required)
  • the Facebook page linked to the listing receives the leads form
  • leads can be retrieved via API

Quick start

Follow this checklist to ingest your feed into Marketplace:

1
Create a Product Catalog.
2
Prepare a feed to populate the catalog.
3
Receive messages (Integrating Messenger) or leads (Retrieving Leads).

Questions?

Are you ready to publish your catalog?

Check our guide on how to publish it.

Do you have general questions or want to troubleshoot your integration?

Check out our FAQ to find out more.

Want to be sure you are not missing anything?

Check our Best Practices to learn more.

Interested in additional resources?

Learn how to run ads and how to integrate Offline Conversion API.