Business Verification

To publish Real Estate listings on Marketplace, your business must be verified. This guide explains how to verify your business.

Step 1: Check Your Business Verification Status

  1. Go to https://business.facebook.com/settings/info.
  2. If you have more than one business, select the relevant business to verify status.
  3. Under Business Info, find your Business verification status.
  4. If your business is not verified, click Start Verification.
  5. The Start Verification button may appear disabled when you don't have any app associated to your business. To start a business verification, you need to have at least one app associated.

  6. In your Facebook app dashboard, navigate to Accounts > Apps and click Add to add your business app.
  7. Return to the Business Info section, and refresh the webpage.

Step 2: Start Business Verification

Once you have started the verification process, you can check your verification status. Verification documents are sent to the business owner's email address.

  1. Enter your business details, upload your verification documents, and verify your contact phone number or email.

  2. You will be asked to send official documents to verify your organization. This information must match the information in the official document that you have; otherwise, Facebook cannot proceed with the verification. See Verify Your Business, Help Center for details and accepted documents examples.

Step 3: Start App Review

To receive leads, your app needs to request additional permissions and be reviewed. You can review apps or create a new one at https://developers.facebook.com/apps.

Add Basic Settings

  1. In the Basic settings, fill in the information highlighted:
    • Privacy Policy URL
    • App icon
    • Category (for Real Estate partners, choose Business and Pages)
    • Business Use (for Real Estate partners, choose Provide services to other businesses)
  2. Scroll down, click + Add Platform, and choose Website > add your website's URL.
  3. The website URL will be verified. Be prepared to prove that your organization owns the domain you specify in this field.

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Request Permissions

  1. Navigate to App Review > Current Request > click Add additional permissions and features.

  2. You must request pages_manage_ads, pages_manage_metadata, pages_read_engagement, leads_retrieval, ads_management permissions.

    ads_management is required if you need to retrieve additional listing detail other than just the home_listing_id.


  3. Explain how to use these permissions. At the top, click Continue the request, or on Continue in the pages_read_engagement, leads_retrieval, or ads_management section.

App Review Descriptions

Provide App Verification Details

  1. Under "Is a Facebook reviewer available to access or login to your app to verify you're using permissions or features according to Facebook Platform Policy?", select No.

  2. Select My app doesn't use Facebook login dialog and My app transfer leads from my company's ad account to a database or CRM.

  3. Provide additional details: Marketplace Real Estate leads are sent by Facebook to an endpoint (webhook) to our server. We then use the lead data received for the only purposes related to the service provided and in compliance with the beta agreement we signed as Marketplace partner.

  4. Click Save.

Tell us how you'll use pages_read_engagement

In the dialog that follows, write a short description.

Example

We're requesting this permission because it's a requirement for leads_retrieval permission.

Tell us how you'll use leads_retrieval

In the dialog that follows, write a short description.

Example

We are a Marketplace Real Estate partner. We are a {PLATFORM/SERVICE}, and we offer to our clients (e.g. real estate agencies), the possibility to publish their listings on Marketplace. We are requesting an app review to access leads and forward them to the agencies that own the listings.

Tell us how you'll use ads_management (optional)

In the dialog that follows, write a short description.

Example We are a Marketplace Real Estate partner. We are a {PLATFORM/SERVICE}, and we offer to our clients (e.g. real estate agencies), the possibility to publish their listings on Marketplace. We are requesting an app review to access leads and forward them to the agencies that own the listings. This permission is required to retrieve extended listings information as per Marketplace Real Estate documentation.

Complete Submission

  1. Click Submit for Review.
  2. Accept the terms and submit.

Verify Lead Ad Terms

Verify that the page receiving the leads has accepted the Lead Ad Terms:

  1. Go to the Lead Ad Terms.
  2. At the top menu, select the Facebook page receiving the leads.
  3. If following acceptance message does not appear, click Accept:

What to Expect After Submission

We'll contact you during the App Review process. You'll need to follow the instructions that you'll receive in the notifications of your app's dashboard, Business Manager interface, and email.

The normal turnaround time for this process is 48 business hours, and it depends on the partner's responsiveness (in case Facebook needs further information or clarifications).