行銷 API

使用 Facebook 廣告平台打造行銷自動化。您的應用程式包含使用行銷 API 或其他 Facebook API 打造的任何類型功能。

建立廣告應用程式

第一次刊登 Facebook 廣告嗎?歡迎瀏覽 Facebook Blueprint


新功能

在此可掌握行銷 API 的最新消息。如需行銷 API 版本最新資訊,請參閱變更紀錄

DR Technical Playbook
Essential information you need to build a Marketing Automation system with Facebook's Marketing APIs.
Introduction to Marketing API, Video
Build solutions for marketing automation with Facebook's advertising platform.
Understanding Access Tokens, Video
Types of access tokens: short-lived access tokens, long-lived access tokens, and System User access tokens which last indefinitely
The SMB Guide
For Marketing Partners focused on the SMB vertical design architecture and integrate with the Ads API.
Gaming Best Practices Guide
Marketing Integration best practice for developers in the gaming vertical.

使用行銷 API 建立應用程式

您使用行銷 API 打造各種類型的 Facebook 廣告功能,而應用程式則是這些廣告功能的容器。您的應用程式可以是概念落實、將行銷自動化的指令碼,或是廣告商用於刊登廣告的應用程式。

「廣告應用程式」流程會引導您完成建立廣告應用程式的所有步驟。如需背景資料,請繼續參閱下文:

常見問題

You may benefit from using the Marketing API if you match one of these profiles:

  • As an advertising management solutions provider, you sell to advertisers or agencies who manage ads on digital properties, including Facebook. You can review our list of current partners, see Facebook Marketing Partners.
  • As an advertiser, you manage your own ad spend, have significant advertising scale specifically on the Facebook platform and require a custom solution that leverages your own internal data.

Before you get started, please review Components of a Successful Integration, which is a checklist to determine the value of building an app on the API and to help you understand the investment needed to be successful.

For most advertisers, building an in-house ads management tool doesn’t make sense due to resource requirements. We recommend using existing Facebook and/or partner tools that fit your needs instead.

No. Facebook doesn't currently charge for Marketing API calls.

You can perform your testing in Sandbox Mode. This mode provides a testing environment that helps you create an ad account that is enabled for making Marketing API calls, however it doesn't actually deliver ads. For more information, see Sandbox Mode for Developers.

The API has two levels of access: development and standard. You can get started with the development access level by creating a new app (or use an existing app, if you already have one) and obtaining an access token to start making API calls.

Once you have a successful integration with the Marketing API at the development access level, you can apply for standard access through your app's Marketing API Settings page. Learn more about Marketing API access levels.