API de Marketing

Crie automação de marketing com a plataforma de anúncios do Facebook. Seu aplicativo terá todos os tipos de funcionalidade que você criar com a API de Marketing e outras APIs do Facebook.

Criar um aplicativo de anúncios

Novo nos Anúncios do Facebook? Consulte o Facebook Blueprint.


Fique atualizado sobre a API de Marketing aqui! Para ver notícias sobre a versão mais recente da API de Marketing, consulte o Log de alterações.

DR Technical Playbook
Essential information you need to build a Marketing Automation system with Facebook's Marketing APIs.
Introduction to Marketing API, Video
Build solutions for marketing automation with Facebook's advertising platform.
Understanding Access Tokens, Video
Types of access tokens: short-lived access tokens, long-lived access tokens, and System User access tokens which last indefinitely
The SMB Guide
For Marketing Partners focused on the SMB vertical design architecture and integrate with the Ads API.
Gaming Best Practices Guide
Marketing Integration best practice for developers in the gaming vertical.

Como criar um aplicativo com a API de Marketing

Um aplicativo é um contêiner para todos os tipos de funcionalidades de anúncios do Facebook que você cria com a API de Marketing. Seu aplicativo pode ser uma prova de conceito, scripts para automatizar marketing ou um aplicativo para os anunciantes usarem para veicular anúncios.

O fluxo do aplicativo de anúncios guia você por todas as etapas necessárias para criar um aplicativo de anúncios. Continue lendo se você deseja mais detalhes:


You may benefit from using the Marketing API if you match one of these profiles:

  • As an advertising management solutions provider, you sell to advertisers or agencies who manage ads on digital properties, including Facebook. You can review our list of current partners, see Facebook Marketing Partners.
  • As an advertiser, you manage your own ad spend, have significant advertising scale specifically on the Facebook platform and require a custom solution that leverages your own internal data.

Before you get started, please review Components of a Successful Integration, which is a checklist to determine the value of building an app on the API and to help you understand the investment needed to be successful.

For most advertisers, building an in-house ads management tool doesn’t make sense due to resource requirements. We recommend using existing Facebook and/or partner tools that fit your needs instead.

No. Facebook doesn't currently charge for Marketing API calls.

You can perform your testing in Sandbox Mode. This mode provides a testing environment that helps you create an ad account that is enabled for making Marketing API calls, however it doesn't actually deliver ads. For more information, see Sandbox Mode for Developers.

The API has two levels of access: development and standard. You can get started with the development access level by creating a new app (or use an existing app, if you already have one) and obtaining an access token to start making API calls.

Once you have a successful integration with the Marketing API at the development access level, you can apply for standard access through your app's Marketing API Settings page. Learn more about Marketing API access levels.