マーケティングAPI

Facebookの広告プラットフォームで、マーケティングの自動化を構築できます。アプリには、マーケティングAPIや他のFacebook APIで構築したすべてのタイプの機能が含まれます。

広告アプリを作成する

Facebook広告のご利用が初めての方は、Facebook Blueprintにアクセスしてください。


新機能

マーケティングAPIの最新情報をこちらでご確認いただけます。マーケティングAPIの最新バージョンに関するニュースは、更新履歴をご覧ください。

DR Technical Playbook
Essential information you need to build a Marketing Automation system with Facebook's Marketing APIs.
Introduction to Marketing API, Video
Build solutions for marketing automation with Facebook's advertising platform.
Understanding Access Tokens, Video
Types of access tokens: short-lived access tokens, long-lived access tokens, and System User access tokens which last indefinitely
The SMB Guide
For Marketing Partners focused on the SMB vertical design architecture and integrate with the Ads API.
Gaming Best Practices Guide
Marketing Integration best practice for developers in the gaming vertical.

マーケティングAPIを使用したアプリの作成

アプリはコンテナの役割を果たし、マーケティングAPIで構築するあらゆるタイプのFacebook広告機能を格納します。アプリは、コンセプトの実証、マーケティングを自動化するためのスクリプト、広告主が広告を掲載するために使用するアプリとして利用できます。

広告アプリフローに従うと、広告アプリの作成に必要なすべての手順を実行できます。背景情報が必要な場合は以下をご覧ください。

よくある質問

You may benefit from using the Marketing API if you match one of these profiles:

  • As an advertising management solutions provider, you sell to advertisers or agencies who manage ads on digital properties, including Facebook. You can review our list of current partners, see Facebook Marketing Partners.
  • As an advertiser, you manage your own ad spend, have significant advertising scale specifically on the Facebook platform and require a custom solution that leverages your own internal data.

Before you get started, please review Components of a Successful Integration, which is a checklist to determine the value of building an app on the API and to help you understand the investment needed to be successful.

For most advertisers, building an in-house ads management tool doesn’t make sense due to resource requirements. We recommend using existing Facebook and/or partner tools that fit your needs instead.

No. Facebook doesn't currently charge for Marketing API calls.

You can perform your testing in Sandbox Mode. This mode provides a testing environment that helps you create an ad account that is enabled for making Marketing API calls, however it doesn't actually deliver ads. For more information, see Sandbox Mode for Developers.

The API has two levels of access: development and standard. You can get started with the development access level by creating a new app (or use an existing app, if you already have one) and obtaining an access token to start making API calls.

Once you have a successful integration with the Marketing API at the development access level, you can apply for standard access through your app's Marketing API Settings page. Learn more about Marketing API access levels.