Guides

Use these guides to help you perform common actions with the server-side API.

Send Requests And Verify Events

Learn to send events to our API, handle dropped events and batch requests. Confirm that your events have arrived.

Setup Server-Side As A Platform

If you offer Facebook Pixel to your clients, you may want to consider adding server-side functionalities. Learn how to setup our server events as part of your platform.

Subscription Lifecycle Events

Subscription advertisers can send RecurringSubscriptionPayment and CancelSubscription events via Server-Side API. Learn more about requirements, parameters, and metrics.

Zapier Integration

Leverage automation platform Zapier to send events to our Server-Side API. Use Facebook's Zapier app to automatically send events every time something changes in your data source.