You use product groups to distinguish products that are identical but have variations such as color, material, size or pattern.

They make it easier for customers to find additional colors, styles, or patterns of a particular product. Product Groups are the way you group all product variants.

Submit Variant Data

• Ensure you have a separate product for each variant, each with their own unique ID.
• Each variant must have have the same item_group_id defined in the product feed
• You must supply a unique image for items that differ by color, material, or pattern.
• The link attribute should lead to a landing page where that particular variant is preselected.