Minimum values are defined in terms of the daily budget but apply to lifetime budgets as well. For example, if the minimum daily budget is $5, a campaign lasting 5 days will need at least $25 for budget. Budget rules are prorated for lifetime budgets.
All values in this section are in US Dollars. Different currencies have different minimum daily budget limits. Budgets in other non-USD currencies will be converted and validated upon time of ad set creation.
This endpoint will return the required minimums at a given moment.
is_autobid is set to
true in the ad set:
|Billing Event||Minimum Daily Budget||Notes|
For ads belonging to ad accounts whose currencies are from the list below, the minimum value is $1 USD, converted to the appropriate currency
Clicks/Likes/Video Views/Post Engagement
For ads belonging to ad accounts whose currencies are from the list below, the minimum value is $5 USD, converted to the appropriate currency
Low-frequency billing_events include offer claims and other infrequent actions.
is_autobid is set to
false in the ad set, you follow all the minimum rules above, AND the minimum daily budget per currency obtainable from the
minimum_budgets edge below, AND:
|Billing Event||Minimum Daily Budget (USD)||Example|
5x the max of ad set's
If the bid amount is $5 USD per click, then $25 USD will be the minimum budget required.
If the bid amount is $0.25 USD for Likes, the minimum budget is $5 USD.
If the bid amount is $25 INR for Likes, the minimum budget is $2.50 USD converted to INR.
If the bid amount is $100 INR for Likes, the minimum budget is $500 INR (5*bid).
* Note: For ads belonging to ad accounts with the following currencies, the minimum daily budget values for all billing events are 2x the ones in the tables.
USD, AUD, CAD, SGD, JPY, NZD, TWD, EUR, CHF, SEK, HKD, GBP, ILS, NOK, KRW, DKK
The minimum daily budget value for an ad set in an Auction campaign, given the bid_amount if use manual bid
The currency these budgets pertain to
The minimum daily budget for an ad set optimized for high frequency actions like clicks and likes.
The minimum daily budget for an ad set optimized for impressions.
The minimum daily budget for an ad set optimized for low frequency actions like mobile app installs, offer claims, or canvas app installs.
The minimum daily budget for an ad set optimized for video views.