Marketing API Version

Minimum Budget

Minimum values are defined in terms of the daily budget but apply to lifetime budgets as well. For example, if the minimum daily budget is $5, a campaign lasting 5 days will need at least $25 for budget. Budget rules are prorated for lifetime budgets.

All values in this section are in US Dollars. Different currencies have different minimum daily budget limits. Budgets in other non-USD currencies will be converted and validated upon time of ad set creation.

This endpoint will return the required minimums at a given moment.

Bid/Budget Validations

If is_autobid is set to true in the ad set:

Billing EventMinimum Daily BudgetNotes

Impressions

$0.50

For ads belonging to ad accounts whose currencies are from the list below, the minimum value is $1 USD, converted to the appropriate currency

Clicks/Likes/Video Views/Post Engagement

$2.50*

For ads belonging to ad accounts whose currencies are from the list below, the minimum value is $5 USD, converted to the appropriate currency

Low-frequency Actions

$20

Low-frequency billing_events include offer claims and other infrequent actions.
For ads belonging to ad accounts whose currencies are from the list below, the minimum value is $40 USD, converted to the appropriate currency

If is_autobid is set to false in the ad set, you follow all the minimum rules above, AND the minimum daily budget per currency obtainable from the minimum_budgets edge below, AND:

Billing EventMinimum Daily Budget (USD)Example

Non-Impressions

5x the max of ad set's bid_amount and ad's bid_amount
or is_autobid=true's minimum daily budget, whichever is higher

If the bid amount is $5 USD per click, then $25 USD will be the minimum budget required.

If the bid amount is $0.25 USD for Likes, the minimum budget is $5 USD.

If the bid amount is $25 INR for Likes, the minimum budget is $2.50 USD converted to INR.

If the bid amount is $100 INR for Likes, the minimum budget is $500 INR (5*bid).

* Note: For ads belonging to ad accounts with the following currencies, the minimum daily budget values for all billing events are 2x the ones in the tables.

USD, AUD, CAD, SGD, JPY, NZD, TWD, EUR, CHF, SEK, HKD, GBP, ILS, NOK, KRW, DKK

Reading

The minimum daily budget value for an ad set in an Auction campaign, given the bid_amount if use manual bid

curl https://graph.facebook.com/v2.10/act_<AD_ACCOUNT_ID>/minimum_budgets
If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

This endpoint doesn't have any parameters.

Fields

FieldDescription

currency

string

The currency these budgets pertain to

min_daily_budget_high_freq

int32

The minimum daily budget for an ad set optimized for high frequency actions like clicks and likes.

min_daily_budget_imp

int32

The minimum daily budget for an ad set optimized for impressions.

min_daily_budget_low_freq

int32

The minimum daily budget for an ad set optimized for low frequency actions like mobile app installs, offer claims, or canvas app installs.

min_daily_budget_video_views

int32

The minimum daily budget for an ad set optimized for video views.

Edges

No edges

Creating

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Updating

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Deleting

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