Metric value of attribution window "1 day after clicking the ad"
Metric value of attribution window "1 day after viewing the ad"
Metric value of attribution window "28 days after clicking the ad"
Metric value of attribution window "28 days after viewing the ad"
Metric value of attribution window "7 days after clicking the ad"
Metric value of attribution window "7 days after viewing the ad"
Name of a component within a Canvas ad
The ID of the specific carousel card that people engaged with when they saw your ad.
The specific carousel card that people engaged with when they saw your ad. The cards are identified by their headlines.
The destination where people go after clicking on your ad. This could be your Facebook Page, an external URL for your conversion pixel or an app configured with the software development kit (SDK).
The device on which the conversion event you're tracking occurred. For example, "Desktop" if someone converted on a desktop computer. Supported values are:
The destination where people go after clicking link on your ad that directs people off Facebook.
The number of reactions on your ads or boosted posts. The reactions button on an ad allows people to share different reactions on its content: Like, Love, Haha, Wow, Sad or Angry.
The id of destination where people go after clicking on your ad. This could be your Facebook Page, an external URL for your conversion pixel or an app configured with the software development kit (SDK).
The kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn't click on it. Action types include Page likes, app installs, conversions, event responses and more.
Actions prepended by
app_custom_event come from mobile app events and actions prepended by
offsite_conversion come from the Facebook Pixel.
app_custom_event.fb_mobile_achievement_unlocked: Mobile App Feature Unlocks
app_custom_event.fb_mobile_activate_app: Mobile App Starts
app_custom_event.fb_mobile_add_payment_info: Mobile App Payment Details
app_custom_event.fb_mobile_add_to_cart: Mobile App Adds To Cart
app_custom_event.fb_mobile_add_to_wishlist: Mobile App Adds to Wishlist
app_custom_event.fb_mobile_complete_registration: Mobile App Registrations
app_custom_event.fb_mobile_content_view: Mobile App Content Views
app_custom_event.fb_mobile_initiated_checkout: Mobile App Checkouts
app_custom_event.fb_mobile_level_achieved: Mobile App Achievements
app_custom_event.fb_mobile_purchase: Mobile App Purchases
app_custom_event.fb_mobile_rate: Mobile App Ratings
app_custom_event.fb_mobile_search: Mobile App Searchs
app_custom_event.fb_mobile_spent_credits: Mobile App Credit Spends
app_custom_event.fb_mobile_tutorial_completion: Mobile App Tutorial Completions
app_custom_event.other: Other Mobile App Actions
app_install: App Installs
app_use: App Uses
comment: Post Comments
commerce_event.add_to_cart: Commerce Adds to Cart
commerce_event.message_to_buy: Commerce Messages to Buy
commerce_event.purchase: Commerce Purchases
commerce_event.view_content: Commerce Product Views
credit_spent: Credit Spends
full_view: Post Full Views
games.plays: Game Plays
leadgen.other: Leads (Form)
like: Page Likes
link_click: Link Clicks
mention: Page Mentions
messenger.block: Message Blocks
messenger.reply: Message Replys
mobile_app_install: Mobile App Installs
new_mobile: Newly Purchased Mobile Devices
offsite_conversion.add_to_cart: Adds to Cart
offsite_conversion.custom.<custom_conv_id>: Custom Conversions defined by the advertiser
offsite_conversion.fb_pixel_add_payment_info: Adds Payment Info
offsite_conversion.fb_pixel_add_to_cart: Adds To Cart
offsite_conversion.fb_pixel_add_to_wishlist: Adds To Wishlist
offsite_conversion.fb_pixel_complete_registration: Completed Registration
offsite_conversion.fb_pixel_custom: Custom pixel events defined by the advertiser
offsite_conversion.fb_pixel_initiate_checkout: Initiates Checkout
offsite_conversion.fb_pixel_view_content: Views Content
offsite_conversion.key_page_view: Key Page Views
offsite_conversion.other: Other Website Conversions
onsite_conversion.flow_complete: On-Facebook Workflow Completions
onsite_conversion.messaging_block: Blocked Messaging Conversations
onsite_conversion.messaging_first_reply: New Messaging Conversations
onsite_conversion.messaging_reply: Messaging Replys
onsite_conversion.purchase: On-Facebook Purchases
outbound_click: Outbound Clicks
photo_view: Page Photo Views
post: Post Shares
post_reaction: Post Reactions
receive_offer: Offer Claims
rsvp: Event Responses
tab_view: Page Tab Views
video_view: 3-Second Video Views
Grouped Action Types:
The sound status (on/off) when user watches your video ad.
Metric value of default attribution window