Marketing API Version

Capabilities

List of capabilities an ad account can have. Make an HTTP GET call to act_{AD_ACCOUNT_ID}?fields=capabilities endpoint in order to get all capabilities.

Capability Description

BULK_ACCOUNT

Bulk accounts can create up to 10000 campaigns, 10000 adsets and 50000 ads while regular accounts can go up to 5000 for all objects

CAN_CREATE_LOOKALIKES_WITH_CUSTOM_RATIO

Ability to set custom lookalike ratio. See lookalike audiences

CAN_USE_CONVERSION_LOOKALIKES

Ability to use conversion lookalikes. See conversion lookalikes

CAN_USE_REACH_AND_FREQUENCY

Ability to buy Reach and Frequency ads

CUSTOM_CLUSTER_SHARING

Ability to share Custom Audiences

DIRECT_SALES

Direct sales are accounts run entirely by Facebook Employees on behalf of advertisers who have purchased an Insertion Order

HAS_AVAILABLE_PAYMENT_METHODS

This account has a available payment method for this ad account

HOLDOUT_VIEW_TAGS

Ability to use third-party view tags for managing target restrictions over an audience

PREMIUM

Ad account can buy ads on a fixed CPM. See Premium via API

VIEW_TAGS

Ability to track impressions using third-party view tags