Catalog Setup for Instagram Shopping with Multiple Languages and Countries

This product is currently only available to selected Alpha testers.

Currently, when tagging products on Instagram shopping posts, the same product information will be shown in a single post to your global Instagram audience, regardless of where they are located or the language they speak. For example, this means that the same price is shown to your audience everywhere and people in France may see German on shopping tags.

We understand this has been challenging for some clients, so we are testing a new catalog setup that allows businesses to serve localized product information to the users based on their location/country or language. For example, from a single Instagram post, being able to show French/Euros to people in France and English/USD to people in the US.

This guide describes the following:

Set Up Your Catalog

IMPORTANT: See our feeds example. This example includes a tab for the language feed, another for the country feed, and the last one containing the locales supported.

Step 1: Accept the Terms of Service (standard beta agreement)

Work with your Instagram contact to confirm you have read our policy and signed the agreement.

Step 2: Create a catalog with country and language feeds

Create a >NEW catalog (with an easy name to recognize) and set up your country/language feed as you would for dynamic ads. If you need help, see the FAQ.

Step 3: Check that the products you want to post on Instagram are correctly uploaded to your Facebook catalog:

  1. Go to Catalog Manager > Products and tap the product you'd like to check.
  2. In the overlay, click the pre-populated drop-down and select the country or language you want to check.

Step 4: Go to your Instagram app and select the catalog you just created for multiple languages and countries.

You can locate the catalog by name and switch catalogs, if needed, by tapping Settings > Shopping.

Step 5: Add products to your Instagram posts or stories, and share!

Once the shopping post is shared with your audience, the right currency, language, and so on, will be dynamically shared to your audience based on their language settings and location. For more information, see How Instagram Shopping Posts Appear to Your Global Audience.

Verify Your Catalog is Set Up Correctly

Step 1: We recommend that you localize the following product information in each feed:

  • Language Feed: title, description
  • Country Feed: price, web link

At this time, you can only localize a given product information by country OR language. This means, for example, that you won't be able to input two different versions of English for UK and the US.

Step 2: Make sure you fully understand:

Languages allowed: Locales supported can be found on the third tab of the documentation mentioned above. Some locales end with _XX; for example, en_XX, es_XX, fr_XX, nl_XX,no_XX, pt_XX, tl_XX. Make sure you respect the case of the strings too (XX is uppercase)

Countries allowed: We support 2-letter ISO codes for countries. You need to use GB, not UK in your feed.

How Instagram Shopping Posts Appear to Your Global Audience

Once you have set up your catalog for multiple languages and countries, make sure that the catalog is selected on Instagram. You can switch catalogs by tapping Settings > Shopping, if needed.

Create a Shopping Post

To create a shopping post, you can add products to your Instagram post or stories similar to how you tag people on Instagram.

When you add products on Instagram, you can see the product information in your own country or language. Once the post is shared with your audience, they can view product information in their own country or language as you specified in your catalog setup. Language is determined by their phone or app language settings and their country based on location.

Verify That Your Product Information Is Uploaded Correctly

To make sure the product information by country or language has been uploaded correctly: 1. Go to Catalog Manager > Products and tap on the product you'd like to check. 2. In the overlay, click the pre-populated drop-down and select the country or language you want to check.

FAQ

How do I set up country and language feeds?

Something Went Wrong
We're having trouble playing this video.

How do I debug issues with my country and language feeds?

Something Went Wrong
We're having trouble playing this video.

How do I verify my product information for each country/language before posting?

Something Went Wrong
We're having trouble playing this video.