Capture leads in Facebook ads. Lead ads provide people with a quick and privacy-safe way to sign up to receive information from your business.
Lead ads make forms simple for people and more valuable for businesses. Set up a Lead ad where prospective customers can sign up for what you're offering, and you'll get accurate contact information to follow up.
The form is mobile-device friendly and uses information people already shared with Facebook. It's easier and faster for people to reach you – and advertisers gets accurate, actionable information. Learn more about Lead Ads.
Instagram Account - Optional, if you want to run a lead ad on Instagram. The leads generated via the ad still belong to the Facebook Page.
Facebook App - Any third-party app, such as a website, mobile app, or script. The Marketing API apps enable integration with Facebook. Each app has an app ID you use whenever you use one of our SDKs or Open Graph tags for sharing. Find your app ID in your apps dashboard. Learn more about how to create an App and App ID.
Test App - Optional. Quickly creates Facebook App IDs for use during development, testing, staging, or QA phases. Test apps have their own app ID and independent settings, and are helpful in pre-production, see Test Apps.
App Review - To retrieve lead data, your app must undergo an App Review. You must include
pages_manage_ads login permissions in your submission —check our Submission Guide for details. After approval, you will be asked to complete Business Verification and to agree to our Supplemental Terms. Learn more about Business Verification on our Business Help Center.
We do not send data collected in Lead Ads forms via Webhooks to apps in Dev Mode.
All apps that access Facebook need an access token. Or, you get a token when you create your new app on Marketing API. An access token is an opaque string that identifies a user, app, or page and can be used by the app to make graph API calls. Access tokens are obtained via a number of methods; see access tokens Docs. Access tokens can be short or long lived. Short-lived tokens usually have a lifetime of about an hour or two, while long-lived tokens usually have a lifetime of about 60 days. You should not depend on these lifetimes remaining the same - the lifetime may change without warning or expire early.
User access tokens are rate-limited based on active users on the app, which is usually ONE for lead ads integrations.
We strongly recommend using page access tokens because they're rate-limited based on active users on the page.
With Facebook lead ads, you can set up your leads to be instantly updated into your CRM system. Your options include:
HTTP POSTcall. See Lead Ads Webhooks
To read lead data, you need Page Admin access or flexible permissions. With the latter, you retrieve leads without Page Admin access.