Cheat Sheet

The Facebook Business Extension, v1 is currently only available to whitelisted Partners. Please contact your Facebook representative for access.

Use this cheat sheet as a quick reference to verify your plugin installation.

Facebook Business Extension plugin

  • [ ] Provides entry point
  • [ ] Opens window popup and send in the “dia settings” message
  • [ ] Reads the return parameters (merchant setting id, page id, pixel id, catalog id, page token) and stores into platform

Pixel - Required

  • [ ] Indicate the agent parameter when calling fbq init to initialize the pixel
  • [ ] ViewContent when looking at product details
  • [ ] AddToCart when adding product to cart
  • [ ] Purchase when completing a successful purchase

Pixel - Recommended

  • [ ] Search when doing a search
  • [ ] ViewCategory when viewing a product category
  • [ ] InitiateCheckout when starting a checkout
  • [ ] AddToWishlist when adding products to wishlist
  • [ ] CompleteRegistration when consumer signs up a new account

Catalog - Required Fields

  • [ ] id (feed) / retailer_id (API)
  • [ ] name
  • [ ] description
  • [ ] currency
  • [ ] price with currency (feed) / price (API)
  • [ ] category
  • [ ] brand
  • [ ] link (feed) / url (API)
  • [ ] image_link (feed) / image_url (API)
  • [ ] availability
  • [ ] condition

Feed

  • [ ] Prepare a public, accessible URL for the feed file
  • [ ] Generate the updated feed file periodically

API

  • [ ] Call the product catalog API using the catalog ID and access token
  • [ ] Sync all products to Facebook upon completion of the FBE wizard
  • [ ] Create a new product group and product on Facebook when merchant adds a new product
  • [ ] Update the product details on Facebook when merchant updates an existing product
  • [ ] Delete a product on Facebook when merchant delete an existing product

Integration with Page Shop

  • [ ] Enable the Facebook Business Extension canSetupShop setting
  • [ ] Sets the checkoutUrl attribute in the product, available for both feed and API
  • [ ] Creates a product_group
  • [ ] Sets the item_group_id in the product
  • [ ] (Optional) Creates collections for the products in the page shop