The Dynamic Ads solution allows you to automatically promote relevant products from an entire catalog across any device using pixel and app events to build up audiences of people to target. This document lists the frequently asked questions about dynamic ads.
A: We recommend breaking larger feeds into smaller ones for faster, parallel upload:
Note: To reuse a data feed file from another inventory platform, such as Google or Amazon, Facebook's requirements may be different. Check that your data feed is a CSV, TSV, or XML (RSS/ATOM) file, and has the required columns in our specifications. Learn more
product_countin the product catalog after the feed upload has finished. Instructions here
A: When products go out of stock, you need to mark it as "out of stock" in your product catalog. Products marked "out of stock" automatically stop serving. Scheduling and fetching the product catalog frequently helps you maintain your stock information easily. See the
availability field in Supported Fields.
A: Go to Business Manager and make sure the user/account has Product Catalog Admin permissions.
A: A product set is a collection of product items and product groups within a product catalog defined by a name and a filter or rule that's evaluated dynamically. For example, someone can create a product set with "all things where the brand is Nike and the price is greater than USD 50".
A product group describes a collection of variants of a product item. For example, a black iPhone 6 16 GB has the same product group as a white iPhone 6 16 GB, but they have different product items. A product item can have zero (0) or one (1) product group (product groups are optional).
A: Yes, a product can appear in multiple product sets.
Purchaseevents done at the product group level or product set level?
A: The exclusion for
Purchase events is done at the product group level if it is available; otherwise, at the product level.
A: Using Facebook pixel to track external events on your product pages and build product audience:
A: Dynamic ads require Facebook pixel or App Events to report which products are being viewed, added to cart, and then purchased on your website or app. The product ID reported by Facebook pixel(or app events) must EXACTLY match the ID column of the corresponding product in your product feed.
content_typewhen setting up the pixel?
A: The valid values for
product_group. It's important that the
content_type matches the type of ID(s) included in the
content_ids parameter. For example, if
product_group, the product group ID(s) need to be provided in
A: There could be couple of reason why the audience size is zero (0). To ensure the audience is setup correctly, follow these instructions and these guidelines:
A: We recommend to use the
PRODUCT_CATALOG_SALES objective for dynamic ads campaigns.
A: While creating an ad set use the
promoted_object field to add a product set ID, which indicates all ads under this ad set will promote products in the specified product set.