The Dynamic Ads solution allows you to automatically promote relevant products from an entire catalog across any device using pixel and app events to build up audiences of people to target. This document lists the frequently asked questions about Dynamic Ads.
A: We recommend breaking larger feeds into smaller ones for faster, parallel upload:
product_countin the product catalog after the feed upload has finished. Instructions here
A: When products go out of stock you will need to mark it as out of stock in your product catalog. Products marked out of stock will automatically stop serving. Scheduling and fetching the product catalog frequently will help you maintain your stock information easily.
A: Go to Business Manager and make sure the user/account has permissions of “Product Catalog Admin”.
A: A Product Set is a collection of Product Items and Product Groups within a Product Catalog that is defined by a name and a filter/rule that's evaluated dynamically. That means one can create aProduct Set with "all things where brand is Nike and price is greater than $50".
A Product Group describes a collection of variants of a Product Item. For instance, a black iPhone 6 16 GB has the same Product Group as a white iPhone 6 16 GB but they have differentProduct Items. A Product Item can have zero or one Product Group (Product Groups are optional).
A: Yes, a product can appear in multiple Product Sets.
A: The exclusion for purchase events is done at product group level if it is available, else at the product level.
A: Using Facebook pixel to track external events on your product pages and build product audience:
A: Dynamic Ads requires Facebook pixel or app events to report which products are being viewed, added to cart and then purchased on your website or app. The product ID reported by Facebook pixel(or app events) must EXACTLY match the ID column of the corresponding product in your product feed.
A: The valid values for
content_type are either
product_group. It's important that the
content_type matches the type of id(s) included in the
content_ids parameter. E.g. If
product_group, product group id(s) needs to be provided in
A: There could be couple of reason why the audience size is 0. Follow instructions provided here to ensure audience is set up correctly:
A: We recommend to use objective
PRODUCT_CATALOG_SALES for Dynamic Ads campaigns.
A: While creating an ad set use the field
promoted_object to add a product set id, which indicates all ads under this ad set will be promoting products in the specified product set.