Get Started With Dynamic Ads

Prerequisites

To create a Dynamic Ads campaign, you need:

A Facebook Page representing the advertiser, and optionally an Instagram Account if running this campaign on Instagram.
An Ad Account with registered payment information.
An Audience available in your ad account.
A Catalog, such as a product catalog available in your Business Manager account.

Step 1. Create a Campaign

See Ad Campaign to about create this object.

The value for the objective field can be PRODUCT_CATALOG_SALES, CONVERSIONS, LINK_CLICKS, or APP_INSTALLS.

If the objective you provide is CONVERSIONS, LINK_CLICKS, or APP_INSTALLS, then the promoted_object field is not required.

use FacebookAds\Object\Campaign;
use FacebookAds\Object\Fields\CampaignFields;
use FacebookAds\Object\Values\CampaignObjectiveValues;

$campaign = new Campaign(null, 'act_<AD_ACCOUNT_ID>');
$campaign->setData(array(
  CampaignFields::NAME => 'Product Catalog Sales Campaign',
  CampaignFields::OBJECTIVE => CampaignObjectiveValues::PRODUCT_CATALOG_SALES,
  CampaignFields::PROMOTED_OBJECT => array(
    'product_catalog_id' => <PRODUCT_CATALOG_ID>,
  ),
));

$campaign->create(array(
  Campaign::STATUS_PARAM_NAME => Campaign::STATUS_PAUSED,
));

from facebookads.adobjects.campaign import Campaign

campaign = Campaign(parent_id='act_<AD_ACCOUNT_ID>')
campaign[Campaign.Field.name] = 'Product Catalog Sales Campaign'
objective = Campaign.Objective.product_catalog_sales
campaign[Campaign.Field.objective] = objective
campaign[Campaign.Field.promoted_object] = {
    'product_catalog_id': <PRODUCT_CATALOG_ID>,
}

campaign.remote_create(params={
    'status': Campaign.Status.paused,
})

Campaign campaign = new AdAccount(act_<AD_ACCOUNT_ID>, context).createCampaign()
  .setName("Product Catalog Sales Campaign Group")
  .setObjective(Campaign.EnumObjective.VALUE_PRODUCT_CATALOG_SALES)
  .setPromotedObject("{\"product_catalog_id\":\"" + <PRODUCT_CATALOG_ID> + "\"}")
  .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
  .execute();
String campaign_id = campaign.getId();

curl \
  -F 'name=Product Catalog Sales Campaign' \
  -F 'objective=PRODUCT_CATALOG_SALES' \
  -F 'promoted_object={"product_catalog_id":"<PRODUCT_CATALOG_ID>"}' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/campaigns

Step 2. Create an Ad Set

Field Name	Description
`product_set_id` type: numeric string	Required. The Product Set to target with this audience
`inclusions` type: JSON object	Required. A set of events to target. At least one inclusion is required. Each inclusion should have exactly one event', '`JSON object`
`inclusions.retention_seconds` type: int	Required. The number of seconds to keep the person in the audience
`inclusions.rule` type: object[]	Required. Website Custom Audience Rule referencing one `event`
`exclusions` type: JSON object	Optional. A set of events that remove a person from targeting
`exclusions.retention_seconds` type: int	Required, if exclusion is specified. The number seconds to retain the exclusion
`exclusions.rule` type: object[]	Required, if exclusion is specified. Website Custom Audience Rule referencing one `event`

Retargeting

In this example, we target people that viewed products in the last 3-5 days, but have not purchased. The ads placements are on mobile feed and audience network. Create this audience:

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');

$adset->setData(array(
  AdSetFields::NAME => 'Product Catalog Sales Adset',
  AdSetFields::BID_AMOUNT => 3000,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::LINK_CLICKS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::LINK_CLICKS,
  AdSetFields::DAILY_BUDGET => 15000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => array(
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::PRODUCT_AUDIENCE_SPECS => array(array(
      'product_set_id' => <PRODUCT_SET_ID>,
      'inclusions' => array(array(
        'retention_seconds' => 432000,
        'rule' =>  array('event' => array('eq' => 'ViewContent')),
      )),
      'exclusions' => array(array(
        'retention_seconds' => 432000,
        'rule' =>  array('event' => array('eq' => 'Purchase')),
      )),
    )),
    TargetingFields::EXCLUDED_PRODUCT_AUDIENCE_SPECS => array(array(
      'product_set_id' => <PRODUCT_SET_ID>,
      'inclusions' => array(array(
        'retention_seconds' => 259200,
        'rule' =>  array('event' => array('eq' => 'ViewContent')),
      )),
    )),
  ),
  AdSetFields::PROMOTED_OBJECT => array(
    'product_set_id' => <PRODUCT_SET_ID>,
  ),
));

$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));

from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset[AdSet.Field.name] = 'Product Catalog Sales Adset'
adset[AdSet.Field.bid_amount] = 3000
adset[AdSet.Field.billing_event] = AdSet.BillingEvent.link_clicks
adset[AdSet.Field.optimization_goal] = AdSet.OptimizationGoal.link_clicks
adset[AdSet.Field.daily_budget] = 15000
adset[AdSet.Field.campaign_id] = <CAMPAIGN_ID>
adset[AdSet.Field.targeting] = {
    Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
    Targeting.Field.device_platforms: ['mobile'],
    Targeting.Field.geo_locations: {
        Targeting.Field.countries: ['US'],
    },
    Targeting.Field.product_audience_specs: [
        {
            'product_set_id': <PRODUCT_SET_ID>,
            'inclusions': [
                {
                    'retention_seconds': 432000,
                    'rule': {
                        'event': {
                            'eq': 'ViewContent',
                        },
                    },
                },
            ],
            'exclusions': [
                {
                    'retention_seconds': 259200,
                    'rule': {
                        'event': {
                            'eq': 'Purchase',
                        },
                    },
                },
            ],
        },
    ],
    Targeting.Field.excluded_product_audience_specs: [
        {
            'product_set_id': <PRODUCT_SET_ID>,
            'inclusions': [
                {
                    'retention_seconds': 259200,
                    'rule': {
                        'event': {
                            'eq': 'ViewContent',
                        },
                    },
                },
            ],
        },
    ],
}
adset[AdSet.Field.promoted_object] = {
    'product_set_id': <PRODUCT_SET_ID>,
}

adset.remote_create()

AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("Product Catalog Sales Adset")
  .setBidAmount(3000L)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_LINK_CLICKS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_LINK_CLICKS)
  .setDailyBudget(15000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldExcludedProductAudienceSpecs(Arrays.asList(
        new TargetingProductAudienceSpec()
          .setFieldInclusions(Arrays.asList(
            new TargetingProductAudienceSubSpec()
              .setFieldRetentionSeconds("259200")
              .setFieldRule("{\"event\":{\"eq\":\"ViewContent\"}}")
          ))
          .setFieldProductSetId(<PRODUCT_SET_ID>)
      ))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCountries(Arrays.asList("US"))
      )
      .setFieldProductAudienceSpecs(Arrays.asList(
        new TargetingProductAudienceSpec()
          .setFieldExclusions(Arrays.asList(
            new TargetingProductAudienceSubSpec()
              .setFieldRetentionSeconds("432000")
              .setFieldRule("{\"event\":{\"eq\":\"Purchase\"}}")
          ))
          .setFieldInclusions(Arrays.asList(
            new TargetingProductAudienceSubSpec()
              .setFieldRetentionSeconds("432000")
              .setFieldRule("{\"event\":{\"eq\":\"ViewContent\"}}")
          ))
          .setFieldProductSetId(<PRODUCT_SET_ID>)
      ))
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .setPromotedObject("{\"product_set_id\":\"" + <PRODUCT_SET_ID> + "\"}")
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();

curl \
  -F 'name=Product Catalog Sales Adset' \
  -F 'bid_amount=3000' \
  -F 'billing_event=LINK_CLICKS' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "publisher_platforms": ["facebook","audience_network"], 
    "device_platforms": ["mobile"], 
    "geo_locations": {"countries":["US"]}, 
    "product_audience_specs": [ 
      { 
        "product_set_id": "<PRODUCT_SET_ID>", 
        "inclusions": [{"retention_seconds":432000,"rule":{"event":{"eq":"ViewContent"}}}], 
        "exclusions": [{"retention_seconds":432000,"rule":{"event":{"eq":"Purchase"}}}] 
      } 
    ], 
    "excluded_product_audience_specs": [ 
      { 
        "product_set_id": "<PRODUCT_SET_ID>", 
        "inclusions": [{"retention_seconds":259200,"rule":{"event":{"eq":"ViewContent"}}}] 
      } 
    ] 
  }' \
  -F 'promoted_object={"product_set_id":"<PRODUCT_SET_ID>"}' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Cross-Sell or Upsell

Example for advertising products that the user has not looked at:

curl \
-F 'name=Case 1 Adset' \
-F 'bid_amount=3000' \
-F 'billing_event=IMPRESSIONS' \
-F 'status=ACTIVE' \
-F 'daily_budget=15000' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'targeting= { \
            "geo_locations": { \
            "countries":["US"], \
             }, \
            "interests":[ \
                {"id":6003397425735,"name":"Tennis"}, \
            ], \
        }' \
-F 'promoted_object={"product_set_id”:<PRODUCT_SET_ID>}' \
-F 'access_token=<ACCESS_TOKEN>’ \
https://graph.facebook.com/<API_VERSION>/act_<ACCOUNT_ID>/adsets

To cross-sell between product sets:

Provide the product audience with event rules related to product set A and
Show products from product set B in the ad by setting the product_set_id to product set B at the ad creative level.

For example, a business wants to increase the sale of handbags in {PRODUCT_SET_1} by targeting an ad to existing users who have shown interest in shoes that belong in {PRODUCT_SET_2}.

Set the product_set_id in product_audience_specs to {PRODUCT_SET_2} or shoes. and the product_set_id in promoted_object to {PRODUCT_SET_1} or handbags:

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');

$adset->setData(array(
  AdSetFields::NAME => 'My cross sell ad set',
  AdSetFields::BID_AMOUNT => 3000,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::LINK_CLICKS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::LINK_CLICKS,
  AdSetFields::DAILY_BUDGET => 15000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::PRODUCT_AUDIENCE_SPECS => array(array(
      'product_set_id' => <PRODUCT_SET_2_ID>,
      'inclusions' => array(array(
        'retention_seconds' => 432000,
        'rule' =>  array('event' => array('eq' => 'ViewContent')),
      )),
      'exclusions' => array(array(
        'retention_seconds' => 432000,
        'rule' =>  array('event' => array('eq' => 'Purchase')),
      )),
    )),
    TargetingFields::EXCLUDED_PRODUCT_AUDIENCE_SPECS => array(array(
      'product_set_id' => <PRODUCT_SET_2_ID>,
      'inclusions' => array(array(
        'retention_seconds' => 259200,
        'rule' =>  array('event' => array('eq' => 'ViewContent')),
      )),
    )),
  ),
  AdSetFields::PROMOTED_OBJECT => array(
    'product_set_id' => <PRODUCT_SET_1_ID>,
  ),
));

$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));

from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset[AdSet.Field.name] = 'My cross sell ad set'
adset[AdSet.Field.bid_amount] = 3000
adset[AdSet.Field.billing_event] = 'LINK_CLICKS'
adset[AdSet.Field.optimization_goal] = 'LINK_CLICKS'
adset[AdSet.Field.daily_budget] = 15000
adset[AdSet.Field.campaign_id] = <CAMPAIGN_ID>
adset[AdSet.Field.targeting] = {
    Targeting.Field.geo_locations: {
        Targeting.Field.countries: ['US'],
    },
    Targeting.Field.product_audience_specs: [
        {
            'product_set_id': <PRODUCT_SET_ID_2>,
            'inclusions': [
                {
                    'retention_seconds': 432000,
                    'rule': {'event': {'eq': 'ViewContent'}},
                },
            ],
            'exclusions': [
                {
                    'retention_seconds': 432000,
                    'rule': {'event': {'eq': 'Purchase'}},
                },
            ],
        },
    ],
    Targeting.Field.excluded_product_audience_specs: [
        {
            'product_set_id': <PRODUCT_SET_ID_2>,
            'inclusions': [
                {
                    'retention_seconds': 259200,
                    'rule': {'event': {'eq': 'ViewContent'}},
                },
            ],
        },
    ],
}
adset[AdSet.Field.promoted_object] = {
    'product_set_id': <PRODUCT_SET_ID_1>,
}

adset.remote_create(params={
    'status': AdSet.Status.paused,
})

AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My cross sell ad set")
  .setBidAmount(3000L)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_LINK_CLICKS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_LINK_CLICKS)
  .setDailyBudget(15000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldExcludedProductAudienceSpecs(Arrays.asList(
        new TargetingProductAudienceSpec()
          .setFieldInclusions(Arrays.asList(
            new TargetingProductAudienceSubSpec()
              .setFieldRetentionSeconds("259200")
              .setFieldRule("{\"event\":{\"eq\":\"ViewContent\"}}")
          ))
          .setFieldProductSetId(<PRODUCT_SET_1_ID>)
      ))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCountries(Arrays.asList("US"))
      )
      .setFieldProductAudienceSpecs(Arrays.asList(
        new TargetingProductAudienceSpec()
          .setFieldExclusions(Arrays.asList(
            new TargetingProductAudienceSubSpec()
              .setFieldRetentionSeconds("432000")
              .setFieldRule("{\"event\":{\"eq\":\"Purchase\"}}")
          ))
          .setFieldInclusions(Arrays.asList(
            new TargetingProductAudienceSubSpec()
              .setFieldRetentionSeconds("432000")
              .setFieldRule("{\"event\":{\"eq\":\"ViewContent\"}}")
          ))
          .setFieldProductSetId(<PRODUCT_SET_1_ID>)
      ))
  )
  .setPromotedObject("{\"product_set_id\":\"" + <PRODUCT_SET_1_ID> + "\"}")
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();

curl \
  -F 'name=My cross sell ad set' \
  -F 'bid_amount=3000' \
  -F 'billing_event=LINK_CLICKS' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": {"countries":["US"]}, 
    "product_audience_specs": [ 
      { 
        "product_set_id": "<PRODUCT_SET_2_ID>", 
        "inclusions": [{"retention_seconds":432000,"rule":{"event":{"eq":"ViewContent"}}}], 
        "exclusions": [{"retention_seconds":432000,"rule":{"event":{"eq":"Purchase"}}}] 
      } 
    ], 
    "excluded_product_audience_specs": [ 
      { 
        "product_set_id": "<PRODUCT_SET_2_ID>", 
        "inclusions": [{"retention_seconds":259200,"rule":{"event":{"eq":"ViewContent"}}}] 
      } 
    ] 
  }' \
  -F 'promoted_object={"product_set_id":"<PRODUCT_SET_1_ID>"}' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

And set product_set_id in the creative as {PRODUCT_SET_1}; for example, handbags.

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\AdCreativeObjectStorySpec;

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::TEMPLATE_DATA =>
    (new AdCreativeLinkData())->setData(array(
      AdCreativeLinkDataFields::MESSAGE => 'Test {{product.name | titleize}}',
      AdCreativeLinkDataFields::LINK => '<LINK>',
      AdCreativeLinkDataFields::NAME => 'Headline {{product.price}}',
      AdCreativeLinkDataFields::DESCRIPTION =>
        'Description {{product.description}}',
    )),
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');

$creative->setData(array(
  AdCreativeFields::NAME => 'Dynamic Ad Template Creative Sample',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
  AdCreativeFields::PRODUCT_SET_ID => <PRODUCT_SET_ID>,
));

$creative->create();

from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

story = AdCreativeObjectStorySpec()
story[story.Field.page_id] = <PAGE_ID>
story[story.Field.template_data] = {
    'message': 'Test {{product.name | titleize}}',
    'link': '<LINK>',
    'name': 'Headline {{product.price}}',
    'description': 'Description {{product.description}}',
}

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Dynamic Ad Template Creative Sample'
creative[AdCreative.Field.object_story_spec] = story
creative[AdCreative.Field.product_set_id] = <PRODUCT_SET_ID_1>
creative.remote_create()

AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setName("Dynamic Ad Template Creative Sample")
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldPageId(<PAGE_ID>)
      .setFieldTemplateData(
        new AdCreativeLinkData()
          .setFieldDescription("Description {{product.description}}")
          .setFieldLink(<LINK>)
          .setFieldMessage("Test {{product.name | titleize}}")
          .setFieldName("Headline {{product.price}}")
      )
  )
  .setProductSetId(<PRODUCT_SET_ID>)
  .execute();
String ad_creative_id = adCreative.getId();

curl \
  -F 'name=Dynamic Ad Template Creative Sample' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "description": "Description {{product.description}}", 
      "link": "<LINK>", 
      "message": "Test {{product.name | titleize}}", 
      "name": "Headline {{product.price}}" 
    } 
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Broad Audience Targeting

In addition to retargeting and cross-selling to existing customers, Dynamic Ads may be used to target broad audiences, utilizing age, gender and other demographic targeting, with relevant products from your product catalog. By utilizing broadly targeted audiences combined with bidding for offsite conversions, dynamic ads enable you to greatly expand the reach of your ads efficiently.

To target broad audiences:

Create an audience using basic demographic targeting such as women in the US over 18.
Include customOptimize for OFFSITE_CONVERSIONS with stronger intent signals such as Purchase or InitiateCheckout.

In this example, we create an adset targeted at women, age 30-65 in the US, excluding customers who have purchased in the past 10 days. We will bid $8, using OFFSITE_CONVERSIONS for PURCHASE events.

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');

$adset->setData(array(
  AdSetFields::NAME => 'Broad Audience Targeting',
  AdSetFields::BID_AMOUNT => 800,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::DAILY_BUDGET => 15000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => array(
    TargetingFields::AGE_MAX => 65,
    TargetingFields::AGE_MIN => 30,
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::GENDERS => array(2),
    TargetingFields::EXCLUDED_PRODUCT_AUDIENCE_SPECS => array(array(
      'product_set_id' => <PRODUCT_SET_ID>,
      'inclusions' => array(array(
        'retention_seconds' => 864000,
        'rule' =>  array('event' => array('eq' => 'Purchase')),
      )),
    )),
  ),
  AdSetFields::PROMOTED_OBJECT => array(
    'product_set_id' => <PRODUCT_SET_ID>,
    'custom_event_type' => 'PURCHASE',
  ),
  AdSetFields::OPTIMIZATION_GOAL =>
    AdSetOptimizationGoalValues::OFFSITE_CONVERSIONS,
));

$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));

curl \
  -F 'name=Broad Audience Targeting' \
  -F 'bid_amount=800' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "age_max": 65, 
    "age_min": 30, 
    "geo_locations": {"countries":["US"]}, 
    "genders": [2], 
    "excluded_product_audience_specs": [ 
      { 
        "product_set_id": "<PRODUCT_SET_ID>", 
        "inclusions": [{"retention_seconds":864000,"rule":{"event":{"eq":"Purchase"}}}] 
      } 
    ] 
  }' \
  -F 'promoted_object={"product_set_id":"<PRODUCT_SET_ID>","custom_event_type":"PURCHASE"}' \
  -F 'optimization_goal=OFFSITE_CONVERSIONS' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Dynamic Ads with Offers

You can deliver Offers in Dynamic Ads. With offers, advertisers can provide discounts to customers on Facebook and direct people to shop on their website, at their physical store, or both. Offers in Dynamic Ads, appear as a fixed card in the first slot of the carousel, and is followed by recommended products.

In the ad set, set offer_id and product_set_id in promoted_object:

curl \
  -F 'name=DA Offer Adset' \
  -F 'bid_amount=3000' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'status=ACTIVE' \
  -F 'daily_budget=15000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "geo_locations": {"countries":["US"]}, 
    "dynamic_audience_ids": ["<DYNAMIC_AUDIENCE_ID>"] 
  }' \
  -F 'promoted_object={"offer_id":<OFFER_ID>, "product_set_id”:<PRODUCT_SET_ID>}' \
  -F 'access_token=<ACCESS_TOKEN>’ \
  https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/adsets

In the creative:

curl \
  -F 'name=DA Offer Creative Sample' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "offer_id": "<OFFER_ID>", 
      "child_attachments": [ 
        {
              "link": "<URL>",
              "image_hash": “<HASH>",
              "name": "Offer title at L2",
              "call_to_action": {"type": "GET_OFFER_VIEW"},
               "static_card": true
         },
        { 
          "call_to_action": {"type":"SHOP_NOW"}, 
          "description": "Description {{product.description}}", 
          "name": "Headline {{product.price}}" 
        } 
      ], 
      "link": "<URL>"
    } 
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/adcreatives

Categories for Dynamic Ads

Categories for Dynamic Ads introduces two new creative options for the Dynamic Ads platform, both of which can be used to personalize creative for shoppers who are earlier in their decision journey. With this feature, you can create what is effectively a second, smaller creative catalog of images that represent each category (in addition to the catalog you already have of product imagery), and we will match product categories to people in your ads the same way we match products to people.

Categories for Dynamic Ads can be used with any targeting option in the Traffic, Conversion, or Catalog Sales objective. If you don't have a high quality image representative of each category or brand, Facebook can auto-generate a 2x2 collage of top products for each group of products.

When mapping this new imagery to their existing product catalogs, advertisers can use one of three columns in their feed to group items: brand, product type, and Google product category. Using product type as an example, in the catalog below, the Product Type column has five unique values. The advertiser can provide up to five collages or lifestyle images—one for each unique value in product_type. The product type is the category's categorization criteria, which is the catalog field name used to define the categories. The catalog field value is category's criteria value.

A category can be uniquely identified by:

Product catalog ID
Categorization criteria (brand, product type, or Google product product category)
Criteria value (pulled from catalog)

Retailer	ID Name	Price	Product Type	Brand	Category
`prod_1`	T-Shirt	USD 25	Clothes	Brand A	Category A
`prod_2`	FB Hoodie	USD 30	Clothes	Brand B	Category A
`prod_3`	iPhone 6	USD 800	Phone	Brand C	Category B
`prod_4`	Samsung Galaxy S5	USD 750	Phone	Brand C	Category B
`prod_5`	Rice cooker	USD 120	Appliance	Brand C	Category C
`prod_6`	Parker Sofa	USD 500	Appliance	Brand D	Category D
`prod_7`	Sunscreen	USD 14	Personal Care	Brand E	Category E

The advertiser can associate each category (for example, each group of products as defined by unique values in one of the columns specified above) with assets:

Name - A user-facing short name of the category (up to 40 characters).
Description - A user-facing description of the category (up to 20 characters).
destination_uri - URL of the landing page when auser clicks the category.
image_url - Optional. URL of a life style image representing the category. If no image_url is provided, we will autogenerate a collage of top products from that category.

During ads delivery time, we dynamically match each person with the categories they are most likely to respond to based using the same machine learning models that power dynamic ads today.

Categories Management API

Categories information is stored at the catalog level, meaning that different ads promoting the categories from the same catalog would share assets, the same as ads promoting products would share assets defined in catalogs. We do support different creative options to customize category ads.

Below are the APIs to get and update categories information.

Get Categories

curl -G \
  -d 'fields=["criteria_value","name","description","destination_uri","image_url"]' \
  -d 'categorization_criteria=product_type' \
  -d 'filter={"price_amount":{"gt":1500}}' \ # optional
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/<PRODUCT_CATALOG_ID>/categories

We query Elastic Search for all products (optional filter is supported) and find the top 1,000 categories (order by number of products). Below is an example of how the response looks. Note: Using the Graph API, the advertiser specifies the category's field name, description, destination_uri and image_url.

{
  "data": [
    {
      "criteria_value": "clothes",
      "name": "Awesome clothes",
      "description": "Check out these awesome clothes!",
      "destination_uri": "http://www.example.com/clothes",
      "image_url": "http://www.example.com/clothes.jpg"
    },
    ...
    {
      "criteria_value": "shoes",
      "name": "Awesome shoes",
      "description": "Check out these awesome shoes!",
      "destination_uri": "http://www.example.com/shoes",
      "image_url": "http://www.example.com/shoes.jpg"
    }
  ]
}

Update Categories

curl \
  -F 'data=[{"categorization_criteria":"product_type","criteria_value":"product_type_value","name":"Name","description":"Description","destination_uri":"http://www.example.com/","image_url":"<IMAGE_URL>"}]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/<PRODUCT_CATALOG_ID>/categories

Can specify multiple categories information in data
For each category, categorization_criteria and criteria_value are required. The name, description, destination_uri, and image_url are optional.
When updating information of a category for the first time, you must specify the destination_uri.
Deleting a category is not supported at this time. If advertisers want to skip delivery of a category, simply set its destination_uri to be empty.

Ads Creation

Category for Dynamic Ads ad creation is similar to ad creation for other dynamic ads, but the creative selection is slightly different. Note: Advertisers are still promoting a product set with dynamic category ads; the difference is that we're showing category creatives instead.

curl \
  -F "name=Dynamic Category Ad Creative" \
  -F 'object_story_spec={"page_id": "<PAGE_ID>", "template_data": {"description": "{{category.description}}", "link": "https://www.example.com/", "message": "<MESSAGE>", "name": "{{category.name}}"}}' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'categorization_criteria=brand' \
  -F 'category_media_source=MIXED' \ # optional
  -F access_token=<ACCESS_TOKEN> \
  https://graph.facebook.com/<API_VERSION>/act_<ACCOUNT_ID>/adcreatives

This creates a category ad creative rendered in a carousel format:

Category Tokens

Here's a list of supported category tokens:

category.name - Category name within the promoted product set.
category.description - Category description within the promoted product set.
category.destination_uri - Category destination URI
category.min_price - Minimum price for this category within promoted product set. This information is pulled from the catalog.

Parameters

categorization_criteria: Specified which category type to use. Possible values include:
- brand
- product_type
- google_product_category
category_media_source: Specifies how to render the category carousel card. Possible values include:
- category: Use the category's image; skip this category if this category doesn't have a image.
- products_collage: Generate a 2x2 collage of product images from this category; see below example.
- mixed (default): Use the category's image if exists; otherwise, fall back to products_collage.
- products_slideshow: Render a slideshow of products from this category.

During the category ad creative creation, we search for possible renderable categories. Note: We filter out categories without a name or destination URL. We also filter out categories without images if category_media_source = category.

Common Errors

Creative creation fails if there are less than 4 eligible categories (for example, to use Categories for Dynamic Ads as your creative for a given campaign, there must be **at least four unique values*** in a given column from your product feed).

Step 3. Provide Ad Creative

Build a Creative Template

Creating a Dynamic Ad Template Creative is similar to creating other ad creatives. The difference is that you can add template parameters that properly render at runtime based on data in your Product Feed.

Build the template based on the template_data object of the object_story_spec and use the following fields:

Field Name	Description	Accepts Template Parameters
`call_to_action` type: object	Call to Action object. The `value` field should be omitted.	No
`message` type: string	Message for your ad, visible on Instagram.	Yes
`link` type: string	Link to your website, used to generate the caption of the ad. This field will always be replaced with the `link` field from your product feed, except the end card of Carousel Ads which will link to this. This cannot be a URL on Facebook.com	No
`name` type: string	Name or title for your ad, visible on Instagram.	Yes
`description` type: string	Description for your ad. Not visible on Instagram.	Yes
`force_single_link` type: boolean	Force to render a single link format. This field is optional. When set to true, the creative will be a link page post ad showing a single product. When left out, the resulting ad will be a carousel ad. Facebook will choose the number of cards to optimize the performance of your ad.	No
`show_multiple_images` type: boolean	Show multiple images in the carousel for a single product. Note that `force_single_link` and `multi_share_end_card` must be set to `true` and `false` respectively.	No
`multi_share_end_card` type: boolean	Use this optional field in carousel format. If set to `false`, it will remove the end card which displays the page icon. Default is `true`.	No
`additional_image_index` type: int	Which image from the additional images array should be used as the ad image. This is a zero-based index between 0-9. If there is no image for a given product at the specified index, use the main product image.	No
`child_attachments` type: array	Enables you to provide one or more static cards in dynamic ads for the carousel format. The static cards appear either before or after all dynamic ads. Provide the field `static_card` set to `true` for each static card under `child_attachments`.	No
`image_layer_specs` type: `AdCreativeLinkDataImageLayerSpecs`	Specifies how to transform the images when they are delivered to users in the ad. One `AdCreativeLinkDataImageOverlaySpec` is needed for each layer to define how to render the layer. The layers will be rendered in the order they appear in the list. Note: `AdCreativeLinkDataImageLayerSpecs` is available on a limited basis. Please contact your Facebook representative for more details.	No
`image_overlay_spec` type: `AdCreativeLinkDataImageOverlaySpec`	Specifies how to render overlays on an image for a dynamic item.	No
`preferred_image_tags` type: array	Select which image to use, if you have added tags to your images. For any item, we choose the image as follows: we get the first tag in `preferred_image_tags` that has at least one image for the item, then render the first image for that tag. If no tags correspond to an image, we serve the first image.	No

Create a Carousel Dynamic Ad Template (Example)

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\AdCreativeLinkData;

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::TEMPLATE_DATA =>
    (new AdCreativeLinkData())->setData(array(
      AdCreativeLinkDataFields::MESSAGE => 'Test {{product.name | titleize}}',
      AdCreativeLinkDataFields::LINK => '<LINK>',
      AdCreativeLinkDataFields::NAME => 'Headline {{product.price}}',
      AdCreativeLinkDataFields::DESCRIPTION =>
        'Description {{product.description}}',
    )),
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');
$creative->setData(array(
  AdCreativeFields::NAME => 'Dynamic Ad Template Creative Sample',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
  AdCreativeFields::PRODUCT_SET_ID => <PRODUCT_SET_ID>,
));

$creative->create();

from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

story = AdCreativeObjectStorySpec()
story[story.Field.page_id] = <PAGE_ID>
story[story.Field.template_data] = {
    'message': 'Test {{product.name | titleize}}',
    'link': '<LINK>',
    'name': 'Headline {{product.price}}',
    'description': 'Description {{product.description}}',
}

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Dynamic Ad Template Creative Sample'
creative[AdCreative.Field.object_story_spec] = story
creative[AdCreative.Field.product_set_id] = <PRODUCT_SET_ID>
creative.remote_create()

AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setName("Dynamic Ad Template Creative Sample")
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldPageId(<PAGE_ID>)
      .setFieldTemplateData(
        new AdCreativeLinkData()
          .setFieldDescription("Description {{product.description}}")
          .setFieldLink(<LINK>)
          .setFieldMessage("Test {{product.name | titleize}}")
          .setFieldName("Headline {{product.price}}")
      )
  )
  .setProductSetId(<PRODUCT_SET_ID>)
  .execute();
String ad_creative_id = adCreative.getId();

curl \
  -F 'name=Dynamic Ad Template Creative Sample' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "description": "Description {{product.description}}", 
      "link": "<LINK>", 
      "message": "Test {{product.name | titleize}}", 
      "name": "Headline {{product.price}}" 
    } 
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Using a Dynamic Ad Template with Image Overlays (Example)

curl \
  -F 'name=Dynamic Ad Template Creative Sample' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "call_to_action": {"type":"SHOP_NOW"}, 
      "description": "Description {{product.description}}", 
      "link": "<LINK>", 
      "message": "Test {{product.name | titleize}}", 
      "name": "Headline {{product.price}}",
      "image_layer_specs": [
        {
          "layer_type": "image",
          "image_source": "catalog"
        },
        {
          "layer_type": "frame_overlay",
          "blending_mode": "lighten",
          "frame_image_hash": "<HASH>",
          "frame_source": "custom",
          "opacity": 100,
          "overlay_position": "center",
          "scale": 100
        },
        {
          "layer_type": "text_overlay",
          "content": {
            "type": "price"
          },
          "opacity": 100,
          "overlay_position": "top_left",
          "overlay_shape": "rectangle",
          "shape_color": "DF0005",
          "text_color": "FFFFFF",
          "text_font": "open_sans_bold"
        }
      ]
    } 
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/adcreatives

Create a Single Product Dynamic Ad Template with a Call to Action (Example)

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\Values\AdCreativeCallToActionTypeValues;

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::TEMPLATE_DATA =>
    (new AdCreativeLinkData())->setData(array(
      AdCreativeLinkDataFields::CALL_TO_ACTION => array(
        'type' => AdCreativeCallToActionTypeValues::SHOP_NOW,
      ),
      AdCreativeLinkDataFields::MESSAGE => 'Test {{product.name | titleize}}',
      AdCreativeLinkDataFields::LINK => '<LINK>',
      AdCreativeLinkDataFields::NAME => 'Headline {{product.price}}',
      AdCreativeLinkDataFields::DESCRIPTION =>
        'Description {{product.description}}',
      AdCreativeLinkDataFields::FORCE_SINGLE_LINK => true,
    )),
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');

$creative->setData(array(
  AdCreativeFields::NAME => 'Dynamic Ad Template Creative Sample',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
  AdCreativeFields::PRODUCT_SET_ID => <PRODUCT_SET_ID>,
));

$creative->create();

from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

story = AdCreativeObjectStorySpec()
story[story.Field.page_id] = <PAGE_ID>
story[story.Field.template_data] = {
    'message': 'Test {{product.name | titleize}}',
    'link': '<LINK>',
    'name': 'Headline {{product.price}}',
    'description': 'Description {{product.description}}',
    'force_single_link': True,
}

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Dynamic Ad Template Creative Sample'
creative[AdCreative.Field.object_story_spec] = story
template_url = ('http://clicktrack.com/cm325?id={{product.retailer_id}}'
                '&redirect_url={{product.url|urlencode}}')
creative[AdCreative.Field.template_url] = template_url
creative[AdCreative.Field.product_set_id] = <PRODUCT_SET_ID>
creative.remote_create()

AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setName("Dynamic Ad Template Creative Sample")
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldPageId(<PAGE_ID>)
      .setFieldTemplateData(
        new AdCreativeLinkData()
          .setFieldCallToAction(
            new AdCreativeLinkDataCallToAction()
              .setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_SHOP_NOW)
          )
          .setFieldDescription("Description {{product.description}}")
          .setFieldForceSingleLink(true)
          .setFieldLink(<LINK>)
          .setFieldMessage("Test {{product.name | titleize}}")
          .setFieldName("Headline {{product.price}}")
      )
  )
  .setProductSetId(<PRODUCT_SET_ID>)
  .execute();
String ad_creative_id = adCreative.getId();

curl \
  -F 'name=Dynamic Ad Template Creative Sample' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "call_to_action": {"type":"SHOP_NOW"}, 
      "description": "Description {{product.description}}", 
      "force_single_link": true, 
      "link": "<LINK>", 
      "message": "Test {{product.name | titleize}}", 
      "name": "Headline {{product.price}}" 
    } 
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Creating a Carousel Dynamic Ad Template where the Ad Image Uses the First Image from the Additional Images Array (Example)

To preview Dynamic Ads with additional_image_index, you must pass the entire object_story_spec to the /generatepreviews. Passing only object_story_id doesn't generate a preview.

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\AdCreativeLinkData;

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::TEMPLATE_DATA =>
    (new AdCreativeLinkData())->setData(array(
      AdCreativeLinkDataFields::MESSAGE => 'Test {{product.name | titleize}}',
      AdCreativeLinkDataFields::LINK => '<LINK>',
      AdCreativeLinkDataFields::NAME => 'Headline {{product.price}}',
      AdCreativeLinkDataFields::DESCRIPTION =>
        'Description {{product.description}}',
      AdCreativeLinkDataFields::ADDITIONAL_IMAGE_INDEX => 0,
    )),
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');
$creative->setData(array(
  AdCreativeFields::NAME => 'Dynamic Ad Template Creative Sample',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
  AdCreativeFields::PRODUCT_SET_ID => <PRODUCT_SET_ID>,
));

$creative->create();

from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

story = AdCreativeObjectStorySpec()
story[story.Field.page_id] = <PAGE_ID>
story[story.Field.template_data] = {
    'message': 'Test {{product.name | titleize}}',
    'link': '<LINK>',
    'name': 'Headline {{product.price}}',
    'description': 'Description {{product.description}}',
    'additional_image_index': 0,
}

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Dynamic Ad Template Creative Sample'
creative[AdCreative.Field.object_story_spec] = story
creative[AdCreative.Field.product_set_id] = <PRODUCT_SET_ID>
creative.remote_create()

AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setName("Dynamic Ad Template Creative Sample")
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldPageId(<PAGE_ID>)
      .setFieldTemplateData(
        new AdCreativeLinkData()
          .setFieldDescription("Description {{product.description}}")
          .setFieldLink(<LINK>)
          .setFieldMessage("Test {{product.name | titleize}}")
          .setFieldName("Headline {{product.price}}")
          .setFieldAdditionalImageIndex((long) 0)
      )
  )
  .setProductSetId(<PRODUCT_SET_ID>)
  .execute();
String ad_creative_id = adCreative.getId();

curl \
  -F 'name=Dynamic Ad Template Creative Sample' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "additional_image_index": 0, 
      "description": "Description {{product.description}}", 
      "link": "<LINK>", 
      "message": "Test {{product.name | titleize}}", 
      "name": "Headline {{product.price}}" 
    } 
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Create a Carousel Dynamic Ad Template for a Single Product Where Each Image Comes from Additional Images array in the Catalog (Example)

curl -X POST \
     -F 'name=Dynamic Ad Template Creative Sample' \
     -F 'object_story_spec={
           "page_id": <PAGE_ID>,
           "template_data": {
             "message": "Test {{product.name | titleize}}",
             "link": "<YOUR_LINK_URL>",
             "name": "Headline {{product.price}}",
             "description": "Description {{product.description}}",
             "multi_share_end_card": false,
             "force_single_link": true,
             "show_multiple_images": true,
           }
         }' \
     -F 'product_set_id=<PRODUCT_SET_ID>' \
     -F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/adcreatives

Create a Carousel Dynamic Ad Template with First Card as Coupon Static Card (Example)

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataChildAttachmentFields;
use FacebookAds\Object\AdCreativeLinkDataChildAttachment;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\Values\AdCreativeCallToActionTypeValues;

$static_card = (new AdCreativeLinkDataChildAttachment())->setData(array(
  AdCreativeLinkDataChildAttachmentFields::LINK =>
    'https://www.link.com/coupon',
  AdCreativeLinkDataChildAttachmentFields::NAME => 'Coupon Static Card',
  AdCreativeLinkDataChildAttachmentFields::DESCRIPTION => '30% off',
  AdCreativeLinkDataChildAttachmentFields::IMAGE_HASH => '<IMAGE_HASH>',
  AdCreativeLinkDataChildAttachmentFields::CALL_TO_ACTION => array(
    'type' => AdCreativeCallToActionTypeValues::SHOP_NOW,
  ),
  AdCreativeLinkDataChildAttachmentFields::STATIC_CARD => true,
));

$dynamic_card_place_holder =
  (new AdCreativeLinkDataChildAttachment())->setData(array(
    AdCreativeLinkDataChildAttachmentFields::NAME =>
      'Headline {{product.price}}',
    AdCreativeLinkDataChildAttachmentFields::DESCRIPTION =>
      'Description {{product.description}}',
    AdCreativeLinkDataChildAttachmentFields::CALL_TO_ACTION => array(
      'type' => AdCreativeCallToActionTypeValues::SHOP_NOW,
    ),
  ));

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::TEMPLATE_DATA =>
    (new AdCreativeLinkData())->setData(array(
      AdCreativeLinkDataFields::MESSAGE => 'Test Message',
      AdCreativeLinkDataFields::LINK => '<LINK>',
      AdCreativeLinkDataFields::CHILD_ATTACHMENTS => array(
        $static_card,
        $dynamic_card_place_holder,
      ),
    )),
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');
$creative->setData(array(
  AdCreativeFields::NAME => 'Dynamic Ad Template Creative Sample',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
  AdCreativeFields::PRODUCT_SET_ID => <PRODUCT_SET_ID>,
));

$creative->create();

from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreative'<LINK>'data import AdCreativeLinkData
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec
from facebookads.adobjects.adcreative'<LINK>'datachildattachment \
    import AdCreativeLinkDataChildAttachment

static_card = AdCreativeLinkDataChildAttachment()
static_card[AdCreativeLinkDataChildAttachment.Field.link] = '<LINK>'
static_card[AdCreativeLinkDataChildAttachment.Field.name] = \
    'Coupon Static Card'
static_card[AdCreativeLinkDataChildAttachment.Field.description] = '30% off'
static_card[AdCreativeLinkDataChildAttachment.Field.image_hash] = '<IMAGE_HASH>'
static_card[AdCreativeLinkDataChildAttachment.Field.call_to_action] = {
    'type': 'SHOP_NOW',
}
static_card[AdCreativeLinkDataChildAttachment.Field.static_card] = True

dynamic_card_place_holder = AdCreativeLinkDataChildAttachment()
dynamic_card_place_holder[AdCreativeLinkDataChildAttachment.Field.name] = \
    'Headline {{product.price}}'
dynamic_card_place_holder[AdCreativeLinkDataChildAttachment.Field.description] = \
    'Description {{product.description}}'
dynamic_card_place_holder[AdCreativeLinkDataChildAttachment.Field.call_to_action] = {
    'type': 'SHOP_NOW',
}

story = AdCreativeObjectStorySpec()
story[story.Field.page_id] = <PAGE_ID>
story[story.Field.template_data] = {
    AdCreativeLinkData.Field.message: 'Test Message',
    AdCreativeLinkData.Field.link: '<LINK>',
    AdCreativeLinkData.Field.child_attachments: [
        static_card,
        dynamic_card_place_holder,
    ],
}

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Dynamic Ad Template Creative Sample'
creative[AdCreative.Field.object_story_spec] = story
creative[AdCreative.Field.product_set_id] = <PRODUCT_SET_ID>
creative.remote_create()

AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setName("Dynamic Ad Template Creative Sample")
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldPageId(<PAGE_ID>)
      .setFieldTemplateData(
        new AdCreativeLinkData()
          .setFieldCallToAction(
            new AdCreativeLinkDataCallToAction()
              .setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_SHOP_NOW)
          )
          .setFieldChildAttachments(Arrays.asList(
            new AdCreativeLinkDataChildAttachment()
              .setFieldDescription("30$ off")
              .setFieldImageHash(<IMAGE_HASH>)
              .setFieldLink("https://www.link.com/coupon")
              .setFieldName("Coupon Static Card")
              .setFieldStaticCard(true)
          , 
            new AdCreativeLinkDataChildAttachment()
              .setFieldDescription("place holder for dynamic product cards")
              .setFieldLink("https://www.link.com")
              .setFieldName("Dynamic Product Cards")
          ))
          .setFieldDescription("Description {{product.description}}")
          .setFieldLink(<LINK>)
          .setFieldMessage("Test {{product.name | titleize}}")
          .setFieldName("Headline {{product.price}}")
      )
  )
  .setProductSetId(<PRODUCT_SET_ID>)
  .execute();
String ad_creative_id = adCreative.getId();

curl \
  -F 'name=Dynamic Ad Template Creative Sample' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "child_attachments": [ 
        { 
          "call_to_action": {"type":"SHOP_NOW"}, 
          "description": "30% off", 
          "image_hash": "<IMAGE_HASH>", 
          "link": "https:\/\/www.link.com\/coupon", 
          "name": "Coupon Static Card", 
          "static_card": true 
        }, 
        { 
          "call_to_action": {"type":"SHOP_NOW"}, 
          "description": "Description {{product.description}}", 
          "name": "Headline {{product.price}}" 
        } 
      ], 
      "link": "<LINK>", 
      "message": "Test Message" 
    } 
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Create a Carousel Slideshow from a Dynamic Ads Template (Example)

We render each dynamic card in the carousel as a slideshow. Each slideshow displays images from one dynamic item if the item has multiple images. If the dynamic item only has one image, we render a card as a static image.

curl \
  -F 'name=Dynamic Ad Template Creative Sample' \
  -F 'object_story_spec={
    "page_id": "PAGE_ID",
    "template_data": {
      "call_to_action": {"type":"SHOP_NOW"},
      "description": "Description {{product.description}}",
      "link": "LINK",
      "message": "Test {{product.name | titleize}}",
      "name": "Headline {{product.price}}",
      "format_option": "carousel_slideshows"
    }
  }' \
  -F 'product_set_id=PRODUCT_SET_ID' \
  -F 'access_token=ACCESS_TOKEN' \
  https://graph.facebook.com/VERSION/AD_ACCOUNT_ID/adcreatives

The response to these calls is the ID of a new Dynamic Ad template creative.

{"id":"creative_id"}

Upload a Catalog (Example)

When uploading a catalog, you can specify arbitrary alphanumeric string tags for each image in each property:

<listing>
 <hotel_id>hotel_1</hotel_id>
 ...
 <image>
 <url>https://media-cdn.tripadvisor.com/media/photo-o/05/ca/40/af/the-epiphany-a-joie-de.jpg (https://l.facebook.com/l.php?u=https%3A%2F%2Fmedia-cdn.tripadvisor.com%2Fmedia%2Fphoto-o%2F05%2Fca%2F40%2Faf%2Fthe-epiphany-a-joie-de.jpg&h=ATPTuLcCa7Vsnmn07cEVa0YseTFl1C2hOax9NezejmXDbR48w3CLdjLlwlpuGCRDQmuafQvk03ybGqfhk-2mBcH7xtuKAsnuuq9xKwBd8DwfuBMZkq3n1qX5MdychRKGy2bo2ax9BZQzgqVDY_AvC1EqE6aAdUEc)</url>
 <tag>exterior</tag>
 <tag>first image</tag>
 <tag>tree</tag>
 </image>
 <image>
 <url>http://www3.hilton.com/resources/media/hi/DFWANHH/en_US/img/shared/full_page_image_gallery/main/HH_exteriorview001_1270x560_FitToBoxSmallDimension_Center.jpg (http://l.facebook.com/l.php?u=http%3A%2F%2Fwww3.hilton.com%2Fresources%2Fmedia%2Fhi%2FDFWANHH%2Fen_US%2Fimg%2Fshared%2Ffull_page_image_gallery%2Fmain%2FHH_exteriorview001_1270x560_FitToBoxSmallDimension_Center.jpg&h=ATPTuLcCa7Vsnmn07cEVa0YseTFl1C2hOax9NezejmXDbR48w3CLdjLlwlpuGCRDQmuafQvk03ybGqfhk-2mBcH7xtuKAsnuuq9xKwBd8DwfuBMZkq3n1qX5MdychRKGy2bo2ax9BZQzgqVDY_AvC1EqE6aAdUEc)</url>
 <tag>skyline</tag>
 ...
 </image>
 ...
</listing>

Create an Ad Creative (Example)

When creating an ad creative, an array of preferred_image_tags can be passed in the object_story_spec; for example:

curl \
 -F 'name=Ad Creative Test'\
 -F 'object_story_spec={
     "page_id": '<PAGE_ID>',
     "template_data": {
       "preferred_image_tags": ["skyline","exterior"],
       "call_to_action": {"type":"BOOK_TRAVEL"},
       "description": "{{hotel.description}}",
       "link": "<URL>",
        "message": "Book your stay in {{hotel.city}}",
        "name": "{{hotel.name | titleize}}"
     }
    }' \
 -F 'product_set_id=<PRODUCT_SET_ID>' \
 -F 'access_token=<ACCESS_TOKEN>' \
 https://graph.facebook.com/<VERSION>/act_<AD_ACCOUNT_ID>/adcreatives

Click Tracking and Templates

If you track link clicks through a third-party click tracker before redirecting to the final product URL, you can use the template_url_spec field in the ad creative. template_url_spec allows adding a click tracker template to the ad level without the need to hard code it in your Product Feed. You can also use this field to create templates for Deeplinking.

In this field, you may use dynamic fields such as product URL or id, and those should be urlencoded if their values can contain characters that make the URL invalid.

Example to create a carousel dynamic ad template with template_url_spec setting:

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\AdCreativeLinkData;

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::TEMPLATE_DATA =>
    (new AdCreativeLinkData())->setData(array(
      AdCreativeLinkDataFields::MESSAGE => 'Test {{product.name | titleize}}',
      AdCreativeLinkDataFields::LINK => '<URL>',
      AdCreativeLinkDataFields::NAME => 'Headline {{product.price}}',
      AdCreativeLinkDataFields::DESCRIPTION =>
        'Description {{product.description}}',
    )),
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');

$creative->setData(array(
  AdCreativeFields::NAME => 'Dynamic Ad Template Creative Sample',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
  AdCreativeFields::TEMPLATE_URL_SPEC =>
    array(
      'ios' => array(
        'app_store_id' => '123',
        'url' => 'example://link/?nav=item.view'.
          '&id={{product.retailer_id | urlencode}}'.
          '&referrer=http://rover.example.com/rover/1/711-198453-24755-9/16'.
          '%3Fitemid={{product.retailer_id | urlencode | urlencode}}',
      ),
      'web' => array(
        'url' => 'http://clicktrack.com/cm325'.
          '?id={{product.retailer_id | urlencode}}'.
          '&redirect_url={{product.url | urlencode | urlencode}}',
      )
    ),
  AdCreativeFields::PRODUCT_SET_ID => <PRODUCT_SET_ID>,
));

$creative->create();

from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

story = AdCreativeObjectStorySpec()
story[story.Field.page_id] = <PAGE_ID>
story[story.Field.template_data] = {
    'message': 'Test {{product.name | titleize}}',
    'link': '<LINK>',
    'name': 'Headline {{product.price}}',
    'description': 'Description {{product.description}}',
}

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Dynamic Ad Template Creative Sample'
creative[AdCreative.Field.object_story_spec] = story
template_url_spec = {
    'ios': {
        'app_store_id': '123',
        'url': 'example://sub/?nav=item.view' +
        '&id={{product.retailer_id | urlencode}}' +
        '&referrer=http://rover.example.com/rover/1/711-198453-24755-9/16' +
        '%3Fitemid={{product.retailer_id | urlencode | urlencode}}',
    },
    'web': {
        'url': 'http://clicktrack.com/cm325' +
        '?id={{product.retailer_id | urlencode}}' +
        '&redirect_url={{product.url | urlencode | urlencode}}',
    },
}
creative[AdCreative.Field.template_url_spec] = template_url_spec
creative[AdCreative.Field.product_set_id] = <PRODUCT_SET_ID>
creative.remote_create()

JsonObject templateUrlIosSpec = new JsonObject();
templateUrlIosSpec.addProperty("app_store_id","123");
templateUrlIosSpec.addProperty("url","example://link/?nav=item.view" +
  "&id={{product.retailer_id | <URL>encode}}" +
  "&referrer=http://rover.example.com/rover/1/711-198453-24755-9/16" +
  "%3Fitemid={{product.retailer_id | <URL>encode | <URL>encode}}");
JsonObject templateUrlWebSpec = new JsonObject();
templateUrlWebSpec.addProperty("url","http://clicktrack.com/cm325" +
  "?id={{product.retailer_id | <URL>encode}}" +
  "&redirect_url={{product.url | <URL>encode | <URL>encode}}");
JsonObject templateUrlSpec = new JsonObject();
templateUrlSpec.add("ios",templateUrlIosSpec);
templateUrlSpec.add("web",templateUrlWebSpec);
AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setName("Dynamic Ad Template Creative Sample")
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldPageId(<PAGE_ID>)
      .setFieldTemplateData(
        new AdCreativeLinkData()
          .setFieldDescription("Description {{product.description}}")
          .setFieldLink(<URL>)
          .setFieldMessage("Test {{product.name | titleize}}")
          .setFieldName("Headline {{product.price}}")
      )
  )
  .setTemplateUrlSpec(templateUrlSpec.toString())
  .setProductSetId(<PRODUCT_SET_ID>)
  .execute();
String ad_creative_id = adCreative.getId();

curl \
  -F 'name=Dynamic Ad Template Creative Sample' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "description": "Description {{product.description}}", 
      "link": "<URL>", 
      "message": "Test {{product.name | titleize}}", 
      "name": "Headline {{product.price}}" 
    } 
  }' \
  -F 'template_url_spec={ 
    "ios": { 
      "app_store_id": "123", 
      "url": "example:\/\/link\/?nav=item.view&id={{product.retailer_id | urlencode}}&referrer=http:\/\/rover.example.com\/rover\/1\/711-198453-24755-9\/16%3Fitemid={{product.retailer_id | urlencode | urlencode}}" 
    }, 
    "web": { 
      "url": "http:\/\/clicktrack.com\/cm325?id={{product.retailer_id | urlencode}}&redirect_url={{product.url | urlencode | urlencode}}" 
    } 
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Use Product Feed Data in Your Template

When an ad is displays, Facebook replace the content in {{ }} section with the proper values from your Product Feed. Available template values are:

brand: The item's brand value from your Product Feed
current_price: The formatted sale price if the product has a specified sale price. Optionally you can specify sale start and end dates for a product and current_price will show the sale price while the item is on sale. If no sale price is specified or the sale dates have passed, this will show the price field.
description: The item's description value from your Product Feed
name: The item's title value from your Product Feed
price: The formatted price column (like $1,234.56)
retailer_id: The item's id value from your Product Feed
url: The item's link value from your Product Feed
custom_label_0: The item's custom_label_0 value from your Product Feed
custom_label_1: The item's custom_label_1 value from your Product Feed
custom_label_2: The item's custom_label_2 value from your Product Feed
custom_label_3: The item's custom_label_3 value from your Product Feed
custom_label_4: The item's custom_label_4 value from your Product Feed

Options

Some template values may receive options, in any order, in the following format:

{{field option1 option2 ...}}

The following options are available:

Option	Description	Supported by
`raw`	Omits the currency symbol	`price`, `current_price`
`strip_zeros`	Omits the cents part in currency if cents are zeros	`price`, `current_price`
`round`	Omits the cent amount of the currency while rounding up the price.	All price fields

Transforms

You can use template values with transformations which adjust your value based on this format

{{field | transform}}

Use one of these transformations:

Transform	Description
`number_format`	Format the number in default format, using comma (",") as thousand separator, rounded to the nearest integer. E.g. 1234.56->"1,235". The value to format must be an unformatted number ("1234", not "1,234").
`titleize`	Capitalize the words for a better looking title, e.g. "box" -> "Box"
`urlencode`	Encode the value for URL.

Specify Desired Behavior of Ads Click from Mobile

When you display Dynamic Creative, you can specify the desired behavior when a someone clicks on the ad in the native Facebook app. There are two requirements to be able to use deep linking:

The native mobile app where the user should be sent to supports deep linking (iOS or Android).
The deep link information has been included in the Product Feed or deep link information is available through App Links.

If both these requirements are fulfilled, you can use the field applink_treatment while creating an ad creative to specify the desired behavior when a user clicks on an ad.

Field Name	Description
`web_only`	Always send the user to the given web URL
`deeplink_with_web_fallback`	If the app is installed on the user's phone and we have corresponding deep link information, send the user to the app. If one of these conditions is not met, send them to the website.
`deeplink_with_appstore_fallback`	Default when app links are present for the product. If the app is installed on the user's phone and we have corresponding deep link information, send the user to the app. If the app is not installed, send them to the app store for the app.

Below is an example for creating a carousel dynamic ad template with a call to action that will deep link into a native app if available or fall back to the web:

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Values\AdCreativeCallToActionTypeValues;

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::TEMPLATE_DATA =>
    (new AdCreativeLinkData())->setData(array(
      AdCreativeLinkDataFields::CALL_TO_ACTION => array(
        'type' => AdCreativeCallToActionTypeValues::SHOP_NOW,
      ),
      AdCreativeLinkDataFields::MESSAGE => 'Test {{product.name | titleize}}',
      AdCreativeLinkDataFields::LINK => '<LINK>',
      AdCreativeLinkDataFields::NAME => 'Headline {{product.price}}',
      AdCreativeLinkDataFields::DESCRIPTION =>
        'Description {{product.description}}',
    )),
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');

$creative->setData(array(
  AdCreativeFields::NAME => 'Dynamic Ad Template Creative Sample',
  AdCreativeFields::APPLINK_TREATMENT => 'deeplink_with_web_fallback',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
  AdCreativeFields::PRODUCT_SET_ID => <PRODUCT_SET_ID>,
));

$creative->create();

from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

story = AdCreativeObjectStorySpec()
story[story.Field.page_id] = <PAGE_ID>
story[story.Field.template_data] = {
    'call_to_action': {'type': 'SHOP_NOW'},
    'message': 'Test {{product.name | titleize}}',
    'link': '<LINK>',
    'name': 'Headline {{product.price}}',
    'description': 'Description {{product.description}}',
}

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'Dynamic Ad Template Creative Sample'
creative[AdCreative.Field.applink_treatment] = 'deeplink_with_web_fallback'
creative[AdCreative.Field.object_story_spec] = story
creative[AdCreative.Field.product_set_id] = <PRODUCT_SET_ID>
creative.remote_create()

AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setName("Dynamic Ad Template Creative Sample")
  .setApp<LINK>Treatment(AdCreative.EnumApp<LINK>Treatment.VALUE_DEEPLINK_WITH_WEB_FALLBACK)
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldPageId(<PAGE_ID>)
      .setFieldTemplateData(
        new AdCreativeLinkData()
          .setFieldCallToAction(
            new AdCreativeLinkDataCallToAction()
              .setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_SHOP_NOW)
          )
          .setFieldDescription("Description {{product.description}}")
          .setFieldLink(<LINK>)
          .setFieldMessage("Test {{product.name | titleize}}")
          .setFieldName("Headline {{product.price}}")
      )
  )
  .setProductSetId(<PRODUCT_SET_ID>)
  .execute();
String ad_creative_id = adCreative.getId();

curl \
  -F 'name=Dynamic Ad Template Creative Sample' \
  -F 'applink_treatment=deeplink_with_web_fallback' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "call_to_action": {"type":"SHOP_NOW"}, 
      "description": "Description {{product.description}}", 
      "link": "<LINK>", 
      "message": "Test {{product.name | titleize}}", 
      "name": "Headline {{product.price}}" 
    } 
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Example of creating a carousel dynamic ad template with URL tags enabled that will deep link into a native app if available or fall back to app store for the app:

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Values\AdCreativeCallToActionTypeValues;

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::TEMPLATE_DATA =>
    (new AdCreativeLinkData())->setData(array(
      AdCreativeLinkDataFields::CALL_TO_ACTION => array(
        'type' => AdCreativeCallToActionTypeValues::SHOP_NOW,
      ),
      AdCreativeLinkDataFields::MESSAGE => 'Test {{product.name | titleize}}',
      AdCreativeLinkDataFields::LINK => '<LINK>',
      AdCreativeLinkDataFields::NAME => 'Headline {{product.price}}',
      AdCreativeLinkDataFields::DESCRIPTION =>
        'Description {{product.description}}',
    )),
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');

$creative->setData(array(
  AdCreativeFields::NAME => 'Dynamic Ad Template Creative Sample',
  AdCreativeFields::APPLINK_TREATMENT => 'deeplink_with_appstore_fallback',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
  AdCreativeFields::PRODUCT_SET_ID => <PRODUCT_SET_ID>,
));

$creative->create();

curl \
  -F 'name=Dynamic Ad Template Creative Sample' \
  -F 'applink_treatment=deeplink_with_appstore_fallback' \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "call_to_action": {"type":"SHOP_NOW"}, 
      "description": "Description {{product.description}}", 
      "link": "<LINK>", 
      "message": "Test {{product.name | titleize}}", 
      "name": "Headline {{product.price}}" 
    } 
  }' \
  -F 'product_set_id=<PRODUCT_SET_ID>' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Create a Localized Catalog for Dynamic Ads

See details in Localized Catalog for Dynamic Ads.

Step 4. Create an Ad

Finally, you can create a Dynamic Ad. The Ad references an Ad Creative.

For example:


curl -X POST \
  -F 'name="My Ad"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v5.0/act_<AD_ACCOUNT_ID>/ads


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Ad',
  'adset_id' : '<adSetID>',
  'creative' : {'creative_id':'<adCreativeID>'},
  'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
  fields,
  params
);
logApiCallResult('ads api call complete.', ads);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Ad',
  'adset_id' => '<adSetID>',
  'creative' => array('creative_id' => '<adCreativeID>'),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Ad',
  'adset_id': '<adSetID>',
  'creative': {'creative_id':'<adCreativeID>'},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAd()
      .setName(\"My Ad\")
      .setAdsetId(<adSetID>L)
      .setCreative(
          new AdCreative()
            .setFieldId(\"<adCreativeID>\")
        )
      .setStatus(Ad.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
    name: 'My Ad',
    adset_id: '<adSetID>',
    creative: {'creative_id':'<adCreativeID>'},
    status: 'PAUSED',
})

Congratulations! You have created your first Dynamic Ad. Feel free to unpause it to start delivery.

When published as an Instagram Stories' ad, dynamic ads are cropped to 1:1 regardless of the dimensions of the original image.

What's Next

Preview Dynamic Ads

You can generate previews of your dynamic creative with Ad Previews API. Specifying the product_item_ids parameter or specify multiple product_item_ids in to preview a Carousel Ad.


curl -X GET \
  -d 'ad_format="DESKTOP_FEED_STANDARD"' \
  -d 'product_item_ids=[
       "<PRODUCT_ITEM_ID>"
     ]' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v5.0/<CREATIVE_ID>/previews


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdCreative = bizSdk.AdCreative;
const AdPreview = bizSdk.AdPreview;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_CREATIVE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'ad_format' : 'DESKTOP_FEED_STANDARD',
  'product_item_ids' : ['<productItemID>'],
};
const previewss = (new AdCreative(id)).getPreviews(
  fields,
  params
);
logApiCallResult('previewss api call complete.', previewss);


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdPreview;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_CREATIVE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'ad_format' => 'DESKTOP_FEED_STANDARD',
  'product_item_ids' => array('<productItemID>'),
);
echo json_encode((new AdCreative($id))->getPreviews(
  $fields,
  $params
)->getResponse()->getContent(), JSON_PRETTY_PRINT);


from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.adobjects.adpreview import AdPreview
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_CREATIVE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'ad_format': 'DESKTOP_FEED_STANDARD',
  'product_item_ids': ['<productItemID>'],
}
print AdCreative(id).get_previews(
  fields=fields,
  params=params,
)


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_CREATIVE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdCreative(id, context).getPreviews()
      .setAdFormat(AdPreview.EnumAdFormat.VALUE_DESKTOP_FEED_STANDARD)
      .setProductItemIds(\"[\\"<productItemID>\\"]\")
      .execute();

  }
}


require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_CREATIVE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_creative = FacebookAds::AdCreative.get(id)
previewss = ad_creative.previews({
    fields: {  },
    ad_format: 'DESKTOP_FEED_STANDARD',
    product_item_ids: ['<productItemID>'],
})

Parameters:

Field Name Description

Field Name	Description
`product_item_ids` type: array[string]	List of Product FBID or Base64url-encoded Product ID tokens. Each token is of the form `catalog:{catalog_id}:{base64urlencode(retailer_id)}`

product_item_ids

type: array[string]

List of Product FBID or Base64url-encoded Product ID tokens. Each token is of the form catalog:{catalog_id}:{base64urlencode(retailer_id)}

Fetch Product Ad Statistics

You can fetch statistics per product by making a GET call to the insights endpoint. Add product_id in the fields parameter.

This shows statistics for all products in an account's product sets that displayed in dynamic ads.

For example:

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Fields\AdsInsightsFields;
use FacebookAds\Object\Values\AdsInsightsActionBreakdownsValues;
use FacebookAds\Object\Values\AdsInsightsDatePresetValues;
use FacebookAds\Object\Values\AdsInsightsBreakdownsValues;

$account = new AdAccount('act_<AD_ACCOUNT_ID>');

$fields = array(
  AdsInsightsFields::ACCOUNT_NAME,
  AdsInsightsFields::IMPRESSIONS,
  AdsInsightsFields::ACTIONS,
);

$params = array(
  'date_preset' => AdsInsightsDatePresetValues::LAST_WEEK,
  'action_breakdowns' => array(
    AdsInsightsActionBreakdownsValues::ACTION_TYPE,
  ),
  'breakdowns' => array(
    AdsInsightsBreakdownsValues::PRODUCT_ID,
  ),
);

$stats = $account->getInsights($fields, $params);

from facebookads.adobjects.adaccount import AdAccount
from facebookads.adobjects.adsinsights import AdsInsights

account = AdAccount('act_<AD_ACCOUNT_ID>')

fields = [
    AdsInsights.Field.account_name,
    AdsInsights.Field.impressions,
    AdsInsights.Field.actions,
]

params = {
    'date_preset': 'last_week',
    'actions_group_by': ['action_type'],
    'breakdowns': [
        AdsInsights.Breakdowns.product_id,
    ],
}

stats = account.get_insights(fields=fields, params=params)

APINodeList<AdsInsights> adsInsightss = new AdAccount(act_<AD_ACCOUNT_ID>, context).getInsights()
  .setDatePreset(AdsInsights.EnumDatePreset.VALUE_LAST_WEEK)
  .setActionBreakdowns("[\"action_type\"]")
  .setBreakdowns("[\"product_id\"]")
  .requestField("account_name")
  .requestField("impressions")
  .requestField("actions")
  .execute();

curl -G \
  -d 'date_preset=last_week' \
  -d 'action_breakdowns=["action_type"]' \
  -d 'breakdowns=["product_id"]' \
  -d 'fields=account_name,impressions,actions' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.8/act_<AD_ACCOUNT_ID>/insights

Sample Response:

{
 "data": [ 
   {
      "account_id": "123456", 
      "product_id": "60750", 
      "date_start": "2015-02-03", 
      "date_stop": "2015-02-03", 
      "impressions": 880, 
      "clicks": 8, 
      "actions": [ 
        {
          "action_type": "link_click", 
          "value": 6
        }, 
        {
          "action_type": "offsite_conversion.other", 
          "value": 5
        },  
        {
          "action_type": "offsite_conversion", 
          "value": 5
        }
      ], 
      "account_name": "My Account"
    }, 
 ], 
...
}

This example above reports clicks, actions, and impressions for each product_id.

Fetch Comments and Likes

You can retrieve the comments, likes, and the product_id for a dynamic ad post. Make a GET call as follows with a post_id. The post_id is the effective_object_story_id of an ad creative, in the format of PageID_PostID. Note: You cannot use this API to retrieve comments from Instagram.

curl -G \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/<POST_ID>/dynamic_posts

This API returns Dynamic Post objects.

Once you get dynamic posts, you can then fetch comments, likes, product_id, and child_attachments for carousel format, if applicable.

Note: Placement Asset Customization ads will not be returned by the dynamic_posts edge.