Facebook’s automotive inventory ads leverage cross-device intent signals to automatically promote relevant vehicle from your inventory with unique creatives on Facebook.
What are automotive inventory ads?
Automotive inventory ads is a vertical solution for the automotive industry that includes a custom creative format, data models, and ads delivery optimization important for automotive clients.
How do automotive inventory ads work?
We match the vehicle from your catalog with people whose activity on and off Facebook suggests they're interested. We determine which vehicle to display by evaluating intent signals of from people who are both on and off the Facebook apps and those who demonstrate similar characteristics.
Who should use automotive inventory ads?
What do automotive inventory ads look like?
Contact your Facebook representative to see samples.
How should I measure success?
You should optimize for automotive detail pages and cost per action that you Facebook pixel measures. Compare this against website conversion ads and/or if you're currently using automotive inventory ads, compare with those campaigns.