Dynamic Ads for Automotive

Facebook’s dynamic ads for automotive leverage cross-device intent signals to automatically promote relevant vehicle from your inventory with unique creatives on Facebook.

How to set up Dynamic Ads for Automotive

  1. Create your vehicles catalog
  2. Set up vehicles events on your website
  3. Build your audience
  4. Create and start your dynamic ads for vehicles

For more information and background see Frequently Asked Questions.


What is Dynamic Ads for Autos?

  • It is a vertical solution for the Automotive industry which has custom creative format, data models, and ads delivery optimization important for Automotive clients.

What does it do?

  • We match the vehicle from your catalog with people whose activity on and off Facebook suggests they are interested in your vehicle. We determine which specific vehicle to display by evaluating intent signals of a person both on and off the Facebook apps as well as people that demonstrate similar characteristics.

Who should use it?

  • You are currently using the Dynamic Ads for driving automotive sales.
  • You already use Facebook ads to drive sales and traffic from new customers with non-dynamic ads, and you want to improve performance of your ads and automate your work so that more products from your catalog can be advertised.
  • You want an always-on solution that will not only engage existing customers but also grow your business by driving traffic and converting new customers.

What do ads look like?

  • Contact your Facebook representative to see samples.

How should I measure success?

  • You should optimize for vehicle detail pages and cost per action that you Facebook pixel measures. Compare this against website conversion ads and or if you are currently using Dynamic Ads, compare with those campaigns.