Marketing API

Ad Creative

Reference Docs

The Facebook family supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed).

In the API, an ad creative is an object that contains all the data for visually rendering the ad itself, including:

  • Ad creative itself, defined by the visual attributes of the creative object
  • Placement that the ad runs on
  • Preview of the unit itself, per placement.

In this section, we document how to use creatives to help achieve your business goals. To see available ad creatives, visit Ads Guide.

Documentation Contents

Creative, Placement and Preview

Create and read Ad Creatives. Understand placement and preview options.

Ad Formats And Destinations

Learn about: Video & Carousel, Instant Experiences, Collection Ads, App Ads, Lead Ads, Instagram Ads, Messenger Ads, Offer Ads, Event and Local Ads, and Branded Content.

Asset Customization Rules

Use this solution to define which creative assets you want to display in your ads. Options include: Placement Asset Customization, Multi-Language Ads, and Segment Asset Customization.

Dynamic Ads

With dynamic ads, you can promote relevant items from an entire catalog across any device.

Dynamic Creative

Dynamic Creative allows you to automatically deliver different combinations of an ad's creative to your users.