Parameters

Main Body Parameters

• data
• test_event_code

Customer Information Parameters

• em: Email — Hashing required
• ph: Phone Number — Hashing required
• fn: First Name — Hashing required
• ln: Last Name — Hashing required
• ge: Gender — Hashing required
• db: Date of Birth — Hashing required
• ct: City — Hashing required
• st: State — Hashing required
• zp: Zip Code — Hashing required
• country: Country — Hashing required
• external_id: External ID — Hashing recommended
• client_ip_address: Client IP Address — Do not hash
• client_user_agent: Client User Agent — Do not hash
• fbc: Click ID — Do not hash
• fbp: Browser ID — Do not hash
• subscription_id: Subscription ID — Do not hash
• fb_login_id: Facebook Login ID — Do not hash
• lead_id: Lead ID — Do not hash
• anon_id: Install ID — Do not hash (Note: This parameter is for app events only)
• madid: Mobile Advertiser ID — Do not hash (Note: This parameter is for app events only)