Parameters

These parameters consist of all required event data parameters and any additional data parameters the Conversions API needs to use for ads attribution and/or ads delivery optimization.

The Conversions API now supports web, app, and offline events. Learn more about the Conversions API.

Main Body Parameters

Customer Information Parameters

em: Email — Hashing required
ph: Phone Number — Hashing required
fn: First Name — Hashing required
ln: Last Name — Hashing required
ge: Gender — Hashing required
db: Date of Birth — Hashing required
ct: City — Hashing required
st: State — Hashing required
zp: Zip Code — Hashing required
country: Country — Hashing required
external_id: External ID — Hashing recommended
client_ip_address: Client IP Address — Do not hash
client_user_agent: Client User Agent — Do not hash
fbc: Click ID — Do not hash
fbp: Browser ID — Do not hash
subscription_id: Subscription ID — Do not hash
fb_login_id: Facebook Login ID — Do not hash
lead_id: Lead ID — Do not hash

App Data Parameters

Server Event Parameters

Custom Data Parameters

Conversions API for Lead Optimization

If you integrate your CRM system with the Conversions API for lead events, refer to the CRM Integration guide for the required fields.

Parameters

Main Body Parameters

Customer Information Parameters

App Data Parameters

Server Event Parameters

Custom Data Parameters

Conversions API for Lead Optimization

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