These parameters consist of all required event data parameters and any additional data parameters the Conversions API needs to use for ads attribution and/or ads delivery optimization.
The Conversions API now supports web, app, and offline events. Learn more about the Conversions API.
Main Body ParametersCustomer Information Parameters
App Data Parameters | Server Event Parameters
Custom Data Parameters |
If you integrate your CRM system with the Conversions API for lead events, refer to the CRM Integration guide for the required fields.
fbp
and fbc
Parameters