These parameters consist of all required event data parameters and any additional data parameters the Conversions API needs to use for ads attribution and/or ads delivery optimization.

The Conversions API now supports web, app, and offline events. Learn more about the Conversions API.

Main Body Parameters

Customer Information Parameters

App Data Parameters

Server Event Parameters

Custom Data Parameters

Conversions API for Lead Optimization

If you integrate your CRM system with the Conversions API for lead events, refer to the CRM Integration guide for the required fields.

See Also