Professional Services

The Professional Services API allows you to manage service catalog items such as consulting, home services, health and wellness, and other professional services. You can read and update individual items using the /{professional-services-id} node.

Permissions

To use this API, your app needs the following permission:

catalog_management

Reading

To retrieve a professional services item, send a GET request:

GET /v25.0/{professional-services-id} HTTP/1.1
Host: graph.facebook.com

Fields

Field	Type	Required	Description
`id`	string	Yes	A unique content ID for the product. Each content ID must appear only once in your catalog. To run Advantage+ catalog ads, this ID must exactly match the content ID for the same product in your Meta Pixel code. Character limit: 100.
`retailer_id`	string	Yes	Retailer-provided unique identifier for the service item.
`name`	string	Yes	The name of the service. Shown in ads. Character limit: 200. See title specifications.
`description`	string	No	A short and relevant description of the service. Shown in ads. Use plain text and don't enter text in all capital letters. Character limit: 9999. See description specifications.
`image_url`	string	Yes	The URL for the main image of your service. Shown in ads. Must be in a supported format (JPG/PNG) and at least 500 x 500 pixels. See image specifications.
`url`	string	Yes	The link to the specific service page on your business's website where people can learn more about or book this service. Links must begin with `http://` or `https://`.
`price`	string	No	The price of the service. Shown in ads. Format the price as a number followed by the 3-letter currency code (ISO 4217 standards). Use a period (`.`) as the decimal point, do not use commas.
`sale_price`	string	No	The discounted price of the service if it's on sale. Format the price as a number followed by the 3-letter currency code (ISO 4217 standards). Use a period (`.`) as the decimal point, do not use commas. A sale price is required if you want to use an overlay for discounted prices.
`currency`	string	No	ISO 4217 currency code for the price.
`brand`	string	No	The brand associated with the service. Character limit: 100.
`service_category`	string	No	Type of service offered (for example, consulting, cleaning, home services). Used to recommend your service to the right people.
`hours_available`	array	No	Hours during which the service is available. Use the format from the OpeningHoursSpecification standard (for example, `["Mo-Fr 08:00-18:00", "Sa 10:00-15:00"]`).
`duration`	string	No	Typical length of a service session (for example, "2 hours").
`award`	array	No	Any notable awards won by the service or provider. Character limit: 200.
`has_certification`	array	No	Certification information about the service or organization.
`user_rating`	float	No	The average user rating of the service. Enter a rating between 0.0 and 5.0, using a single decimal place. Can be shown in ads.
`rating_count`	integer	No	The number of users who have left ratings on the service. Can be shown in ads.
`address`	object	No	Address of the service location. Contains the following sub-fields: `street_address`, `city`, `region`, `country`, `postal_code`, `latitude`, `longitude`, `neighborhoods` (array).
`availability_circle_origin`	object	No	The center point of a circular service area. Contains `latitude` and `longitude` sub-fields. Use with `availability_circle_radius` and `availability_circle_radius_unit`.
`availability_circle_radius`	float	No	Radius of the circular service area. Use with `availability_circle_origin` and `availability_circle_radius_unit`.
`availability_circle_radius_unit`	enum	No	Unit for the availability radius. Supported values: `km` `mi`
`availability_polygon_coordinates`	array	No	Ordered lat/lng pairs tracing the perimeter of a polygonal service area. Each object contains `latitude` and `longitude` sub-fields.
`availability_postal_codes`	array	No	Postal codes where the service is available.
`tags`	array	No	Tags for product organization.
`additional_image_urls`	array	No	Additional image URLs for the service beyond the primary image. You can add up to 20 images.
`video_urls`	array	No	URLs for videos of your service. Videos can be shown in ads and make your ads more engaging. Must be a direct link to download the video file. You can add up to 20 videos.
`custom_label_0` through `custom_label_4`	string	No	Any relevant information you want to add to your ad creative such as in the headline.
`custom_number_0` through `custom_number_4`	integer	No	Any number you want to filter products by when you create product sets. Use this to filter by number ranges (is greater than and is less than). Use whole numbers between 0 and 4294967295. Decimals and commas are not supported.
`applink_ios_url`	string	No	A deep link to your app on iOS. Used to send people from your ads to your app, if installed. If it isn't installed, redirects to your website or the App Store.
`applink_ios_app_store_id`	integer	No	The unique numeric identifier for the app on the Apple App Store.
`applink_ios_app_name`	string	No	The official name of the app as it appears on the Apple App Store.
`applink_android_url`	string	No	A deep link to your app on Android. Used to send people from your ads to your app, if installed. If it isn't installed, redirects to your website or Google Play.
`applink_android_package`	string	No	The unique package identifier for the Android app.
`applink_android_class`	string	No	Android activity class name.
`applink_android_app_name`	string	No	The official name of the app as it appears on the Google Play Store.

Creating

To create professional services items in a catalog, you can use:

Product Feed — upload items via a scheduled data feed.
Items Batch API — create or update items in bulk via the API.
Product Catalog Professional Services edge — create items individually via the API.

Updating

To update a professional services item, send a PUT request with the fields you want to change:

PUT /v25.0/{professional-services-id} HTTP/1.1
Host: graph.facebook.com
Content-Type: application/json

{
  "name": "Premium Home Cleaning",
  "description": "Professional deep cleaning for homes and apartments",
  "price": "150.00 USD",
  "service_category": "Home Services",
  "duration": "3 hours"
}

All fields are optional for partial updates. Only the fields included in the request body will be updated.

For the full list of updatable fields, see the Fields section above.

Response

{
  "success": true
}

Deleting

To delete a professional services item, send a DELETE request:

DELETE /v25.0/{professional-services-id} HTTP/1.1
Host: graph.facebook.com

Response

{
  "success": true
}