Product Deep Links

Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information Facebook collects with App Links metadata with our web crawler.

If you already have deep link information from App Links, you don't need to specify this data. Facebook uses information from App Links to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template.

Name	Description
`applink.android_app_name`	Optional. Name of app for display Example: `Electronic Android`
`applink.android_package`	Optional. Fully-qualified package name for intent generation Example: `com.electronic`
`applink.android_url`	Optional. Custom scheme for Android app as URL Example: `android://electronic`
`applink.ios_app_name`	Optional. Name of app to display Example: `Electronic iOS`
`applink.ios_app_store_id`	Optional. App ID for App Store Example: `1234`
`applink.ios_url`	Optional. Custom scheme for iOS app as URL Example: `ios://electronic`
`applink.ipad_app_name`	Optional. Name of app to display Example: `Electronic iPad`
`applink.ipad_app_store_id`	Optional. App ID for App Store Example: `9010`
`applink.ipad_url`	Optional. Custom scheme for iPhone app Example: `ipad://electronic`
`applink.iphone_url`	Optional. Custom scheme for iPhone app as URL Example: `iphone://electronic`
`applink.iphone_app_store_id`	Optional. App ID for App Store Example: `5678`
`applink.iphone_app_name`	Optional. Name of app to display Example: `Electronic iPhone`
`applink.windows_phone_app_id`	Optional. App ID, as a GUID, for app store Example: `ee728e01-7727-4168-9c8f-85c7eef40112`
`applink.windows_phone_app_name`	Optional. Name of app for display Example: `Electronic Windows`
`applink.windows_phone_url`	Optional. Custom scheme for Windows Phone app as URL Example: `windows://electronic`

For iOS, only provide iPhone or iPad app information if they are different from the general iOS app.

Use product group to group all product variants. Provide product group to identify products that are almost identical but have variations such as color, material, size or pattern. Groups make it easier to advertise additional colors, styles, or patterns for a particular product. All products in a product group share the same item_group_id. In dynamic ads, we pick only one item out of the group based on the signal we received from the pixel or app.

Learn more about product variants.