Product Deep Links

Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information Facebook collects with App Links metadata with our web crawler.

If you already have deep link information from App Links, you don't need to specify this data. Facebook uses information from App Links to display the correct deep link. To display deep links in your ads see Dynamic Ads, Ad Template.

NameDescription

android_app_name

Optional.

Name of app for display

Example: Electronic Android

android_package

Optional.

Fully-qualified package name for intent generation

Example: com.electronic

android_url

Optional.

Custom scheme for Android app as URL

Example: android://electronic

ios_app_name

Optional.

Name of app to display

Example: Electronic iOS

ios_app_store_id

Optional.

App ID for App Store

Example: 1234

ios_url

Optional.

Custom scheme for iOS app as URL

Example: ios://electronic

ipad_app_name

Optional.

Name of app to display

Example: Electronic iPad

ipad_app_store_id

Optional.

App ID for App Store

Example: 9010

ipad_url

Optional.

Custom scheme for iPhone app

Example: ipad://electronic

iphone_url

Optional.

Custom scheme for iPhone app as URL

Example: iphone://electronic

iphone_app_store_id

Optional.

App ID for App Store

Example: 5678

iphone_app_name

Optional.

Name of app to display

Example: Electronic iPhone

windows_phone_app_id

Optional.

App ID, as a GUID, for app store

Example: ee728e01-7727-4168-9c8f-85c7eef40112

windows_phone_app_name

Optional.

Name of app for display

Example: Electronic Windows

windows_phone_url

Optional.

Custom scheme for Windows Phone app as URL

Example: windows://electronic

For iOS, only provide iPhone or iPad app information if they are different from the general iOS app.

Use product group to group all product variants. Provide product group to identify products that are almost identical but have variations such as color, material, size or pattern. Groups make it easier to advertise additional colors, styles, or patterns for a particular product. All products in a product group share the same item_group_id. In dynamic ads, we pick only one item out of the group based on the signal we received from the pixel or app.

Learn more about product variants.