Product Categories

Providing high quality information about your products helps customers discover your items and make well-informed purchase decisions. To enhance the quality of your catalog and drive more value from your Shop, provide attribute details about your products that can be used to create better buyer experiences.

When to Use Product Categories

We recommend that you choose the most specific category possible that applies to each item to help customers understand what type of item you’re selling.

You can provide a product category in any of these scenarios:

  • If you sell items with checkout: You must provide an FPC or GPC for your items. With checkout, customers purchase items directly on Facebook or Instagram. An item's category determines the taxes customers pay and whether the item is eligible for a custom return policy.

  • If you sell items on your website: It's optional, but recommended to provide an FPC or GPC for your items. Providing one helps customers discover your items on Facebook and Instagram.

  • If you use a catalog to run ads: It's optional, but recommended to provide an FPC or GPC for your items. Providing one can contribute to improving your ad performance.

Product category is only relevant for products (ecommerce), not for other types of catalog inventory.

You must choose at least one of these category types: 1) to use onsite checkout and 2) to enhance your catalog with category-specific attributes. Both category types are optional, but conditionally required.

Product Category Taxonomies

To enhance your catalog and help customers discover your items online, enter a Google product category (GPC) or Facebook product category (FPC) for your items and then add more information specific to each category. FPC and GPC are taxonomies that organize items for sale into categories and subcategories. You can use FPC, GPC, or both. Provide the most specific category possible for each item.

For mapping between Google Product Categories and Facebook Product Categories, see our documentation.

Google Product Category

The Google product category (GPC) (google_product_category) represents the item according to the Google's product taxonomy.

Use the category's taxonomy path or its category ID number, listed here.

Example: Apparel & Accessories > Clothing > Shirts & Tops or 212

Learn more about GPT to Facebook Tax Category Mappings.

If you use checkout on Instagram or Facebook:

Learn more about Checkout on Facebook and Instagram.

An alternative to google_product_category, you can use commerce_tax_category to set an item-level tax category to individual items. The individual tax category replaces the default tax category set in Commerce Manager. Learn more about Facebook tax categories, Commerce Manager. See also full list of tax categories. Example: FB_APRL_SHOE


Facebook Product Category

The Facebook product category represents the item according to the Facebook product taxonomy. This taxonomy organizes products for sale into categories and subcategories. For example, Health & Beauty > Beauty > Makeup > Eye Makeup > Mascara.

To provide a Facebook product category for your items:

  1. Add the fb_product_category field in your data feed file.
  2. In this field, enter a supported category from the list below. Facebook product categories are available in multiple languages.
  3. Download the list of categories in your language below; for example, U.S. English (Plain text (.txt) | Spreadsheet (.csv)).

For each category, you can provide either the taxonomy path (such as Health & Beauty > Beauty > Makeup > Eye Makeup > Mascara) or the category ID number (such as 281). Category names are not case sensitive.

When you provide a Facebook product category, you can also use additional fields specific to that category to provide more detailed information about your items.

Tax Calculations

For the most part, we calculate tax on your behalf. Tax rates depend on individual state laws and may vary state by state; they also depend on the category of each product in your catalog listing. Destination-based taxes are calculated using your state tax registration information (provided during setup) and the google_product_category of the product. You must provide at minimum a level 2 subcategory (for example, Apparel & Accessories > Clothing > Dresses).

You are responsible for reviewing and determining the correct product category for your product listings. You can use our tax tool in Commerce Manager to verify our tax calculation logic.

Category-Specific Fields

We recommend providing more information about your products to help customers discover your products and make purchase decisions.

When using category-specific fields, sellers must provide a category identifier — a Google product category or a Facebook product category.

The recommended category-specific fields are all optional. You can also use additional attributes by category.