A Facebook product catalog is an object (or container) of information about your products and where you can upload your inventory. Learn more about product catalog.

Common Uses

  • Collection Ads — Use them in immersive formats.
  • Commerce — Distribute products in Marketplace.
  • Dynamic Ads — Feature products in different formats to be served dynamically as personalized ads.
  • Instagram Shopping — Feature in Instagram Shopping experiences, such as product tags on Instagram and soon on Instagram Shops.
  • WhatsApp — Feature in conversational commerce in WhatsApp.

Documentation Contents


Learn more about product catalog and its components.

Get Started

Learn how to successfully set up a catalog for commerce or dynamic ads, and more.

Product Variants

Learn more about product variants and how to use them in your product catalog.

Product Categories

Learn more about the catalog fields that describe the type or category of commerce products in your listing.


Learn how to manage your catalog inventory.

Feed API

Learn how to upload inventory, handle feed upload errors, and download a product feed errors report.

Product Deep Links

Learn more how to use deep link information in your feed.

Scheduled Feeds

Learn now to schedule data feed uploads and fetches.

Microdata Tags

Learn how to use OpenGraph,, and JSON-LD for protocols to set microdata tags in your catalog feed file.

Metadata Tags

Learn how to set metadata tags in your product feed files.

Localized Catalog

Learn how to set up your catalog for localized shopping with multiple languages and countries. See also Localized Catalog for Dynamic Ads and Localized Catalog for Instagram Shopping.

Best Practices

Tips for using catalog effectively.


Product specifications and endpoint references.


Solutions to common problems and troubleshooting tips.

See Also

Catalog Batch API